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AnandTech: Mac mini Removes Biggest Barrier To Switching

by , 2:00 AM EST, January 27th, 2005

The folks at AnandTech have put together an 18-page review of the Mac mini that includes comparison of the US$499 Mac mini to a similarly priced Dell. Their finding was that the Dell unit is a better hardware value, but their conclusion is that this doesn't matter, because "the Mac mini removes the biggest barrier to Mac OS X adoption - price."

The IT-oriented publication compared the Mac mini's feature to a Dell with a Pentium 4 2.8GHz processor, more RAM, and an included 15" LCD display. While some of the features were inferior compared to the Mac mini's (CD-ROM, integrated graphics memory), the larger amount of RAM and the LCD display were found to make the Dell the better hardware offering. However, AnandTech said that none of this matters to the kind of consumer at whom Apple is targeting the Mac mini.

"All that matters is price and whether or not the thing works," the unnamed author wrote. "If that statement weren't true, then you would never hear the phrase, 'I've had my computer for 5 years, I need a new one.' Instead, everyone would be a performance fanatic like the rest of us and upgrade every year at worst."

In addition, the site praised what the author called the Mac mini's style, and noted that cheap PCs in the Wintel world never have such a feature.

All this is covered in only the first page. The full article is 18 pages long, and includes a painstakingly detailed pictorial of taking the Mac mini apart, a look at iLife, a look at performance (AnandTech strongly recommends buying a minimum of 512 megabytes of RAM), and many, many other features.

We recommend it for anyone interested in tech aspects of the Mac mini, and potential Switchers, and any Mac user that simply wants to know more about Apple's newest Mac. It is certainly the most in-depth review of the Mac mini in the dozens that have been printed since the Mac mini was released in early January.

Observer Comments

Show: Subjects Only | Full Comments
View Name:Guest
Subject: people have a BIG misperception of Mac users
View Name:Guest
Subject: I'm impressed...
Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Subject:

I always thought people's misperception of Mac users was that they were all educated, yuppy snobs. Hmm. But anyways to further guest's point, I'm a mac user and I write Windows device drivers for a living. Go figure.

Close Name:AFCdtLoeb Posts: 2533 Joined: 20 Jul 2004
Subject:

A fabulous article. His first two are must reads as well.

Close Name:dhp Posts: 180 Joined: 22 May 2003
Subject: Biggest barrier?

Price is not the biggest barrier to switching. The biggest barrier is that most people do not consider the Mac, don't even know what a Mac is, because it's not what all their friends use, and not what is being sold at their local discount store.

View Name:Guest
Subject: but does it do windows?
Close Name:Small White Car Posts: 1953 Joined: 02 Jul 2004
Subject: Re: but does it do windows?

Quote
Anonymous wrote:
That is the biggest concern I hear when I talk about a mac. And they are not talking about Office.

Some people actually think that M$ created the GUI and the mac uses the command prompt.


Nah, the biggest complaint I hear is that they'd have to re-buy software.

And that's a valid reason to not want to switch. If you're already bought MS Office, why would you want to buy it AGAIN? And let's say the Sims is your favorite game...sure, you CAN get it for the Mac, but you're paying for it AGAIN.

THAT's the biggest problem for switchers, and there's really nothing Apple can do about it. Sure, they could run a promotion where you trade in a Windows Office CD for a Mac Office CD or something...that could help, but it wouldn't really solve the problem.

That's why I think children will be the Mac's biggest market soon. If you're buying a computer for your 10 year old, they probably don't have a huge software library built up that costs a lot of money. Dad's still keeping his Dell so why does he care what computer the kids get? I see a "Mac for the kids" trend becoming a big part of Apple's business in the future.

If you are buying for someone who doesn't OWN software already THEN you've removed the biggest barrier to buying a Mac. Buying a Mac's not expensive...it's SWITCHING that's a pain. Get the kids now and they'll grow up with Macs and hold onto them. That's never worked so well in the past. Lots of kids grew up with Macs in school but then they got out of school and found that everyone uses PCs and Macs weren't so compatible. Oh well, sorry Mac! Now that OS X really DOES work well with Windows I think you'll see a lot more kids grow up with Macs but NOW they won't have to give them up when they grow up.

Close Name:Mace Posts: 9167 Joined: 07 Aug 2003
Subject: Mac is back

The fact that even a die-hard PC hardware and news website now have a section on Macintosh is very telling. Mac is back. Such websites ease the migration to Mac.

Currently, Mac mini is positioned as a second computer i.e. in addition to your PC. This position is very apt. It allows the Windows user to continue to do what he is doing now with the PC and tries out the iLife and the Mac experience. It solves the twin issues of "don't know what is a Mac" and "don't want to buy software again". $499 is a go figure.

Close Name:jimothy Posts: 589 Joined: 04 Jun 2004
Subject: Windows

Quote
Guest wrote:
That is the biggest concern I hear when I talk about a mac. And they are not talking about Office.

Some people actually think that M$ created the GUI and the mac uses the command prompt.


When Windows 95 came out--remember, this was a huge step up from Windows 3.1 and was accompanied by a multimillion dollar advertising campaign--I was working at a software store in the mall. I was the resident Mac Boy, for which I got no end of grief. We had a tiny Mac section, and very few Mac customers. But if one did come in, they were also always referred to me.

In any case, my heart nearly broke when an elderly man, exposed as we all were to this Microsoft hype, asked me if they had Windows 95 for Macintosh.

I told him, yeah. I came out in 1987.

View Name:Guest
Subject: Learning alot about OSX from newbie switchers
Close Name:macjim Posts: 35 Joined: 23 May 2004
Subject: an excellent series of articles

It's really good that these articles look critically at the whole mac experience: for example the strong messages that more RAM makes a huge difference and that Safari is sluggish compared to IE on Windows - these points are going to be important for the first impressions given to potential switchers. This is a wake up call for Apple to sort these points, and useful insight for mac-only users as to why many may prefer Windows, put in the context that OS X has a lot going for it and is worth a try as a second system even for die-hard Windows users. Altogether excellent.

Close Name:Mace Posts: 9167 Joined: 07 Aug 2003
Subject: Re: an excellent series of articles

Quote
macjim wrote:
It's really good that these articles look critically at the whole mac experience: for example the strong messages that more RAM makes a huge difference and that Safari is sluggish compared to IE on Windows - these points are going to be important for the first impressions given to potential switchers. This is a wake up call for Apple to sort these points, and useful insight for mac-only users as to why many may prefer Windows, put in the context that OS X has a lot going for it and is worth a try as a second system even for die-hard Windows users. Altogether excellent.
Agree. I hope Apple would lift ideas from these articles and provide a better Mac experience for switchers.

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