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Sony Reshuffles Company Again To Offer More Compelling Products

by , 2:40 PM EST, January 31st, 2005

In another move to fend off competition from Apple and others, Sony today announced the creation of a third electronics division that will handle digital and video cameras, car stereos, and navigation equipment, The Wall Street Journal is reporting.

The move will reduce the burden on Sony's PC division, responsible for computers and PC-connected Walkman products, like the minidisk and flash-based music players. A third division, recently launched and dubbed Connect, will handle hard drive-based Walkman products.

Sony says that splitting up the business will allow each part to develop its product faster. Sony reported a 48% decline in audio operating income during the December quarter and is hoping to reverse that downward trend. A week ago, Sony issued a profit warning for the current quarter.

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Close Name:Tiger Posts: 967 Joined: 17 Jun 2003
Mon Jan 31, 2005 3:57 pm Subject: a veritable shell game

Sony, in an attempt to confuse everyone else in addition to their employees, has decided to create yet another division and hmmm....lose market share.

Pretty soon, their stock will be down with Gateway's...


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Close Name:Mace Posts: 9177 Joined: 07 Aug 2003
Mon Jan 31, 2005 4:21 pm Subject:

What's Sony thinking? Spin-off that newly created Division later? My suggestion for Sony is to team up with Apple in their digital music effort. Be the first one to produce an alternative player that can play AAC/FairPlay music.


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View Name:Guest
Mon Jan 31, 2005 4:51 pm Subject: Sony = Greedy
View Name:Guest
Mon Jan 31, 2005 10:38 pm Subject:
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