It's actually a bit amusing, something that I rarely say about any commercial.

It's head and shoulders over last year's "I fought the law" campaign. I think it gets the point across substantially better.

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Bryan wrote:
It's head and shoulders over last year's "I fought the law" campaign. I think it gets the point across substantially better.

Don't believe for a second that that particular silhouette image was an accident. Damn slick move. Nice to see Pepsi pull a good one out of the hat.

I liked the "I fought the law" campaign. It really introduced to many people the idea of legal music purchasing.

200 million songs? Wasn't it 100 million songs last year?

Wow, if they actually distribute the bottles this year, this could be *huge*.

what song is the first one out of the bottle?

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AFCdtLoeb wrote:
I liked the "I fought the law" campaign. It really introduced to many people the idea of legal music purchasing.

er...

i think this is too disjointed and seems very forced from the actors (not saying last year was any better)

i dont know if this will be a success, but we shall see shortly

TRO

You can tell that Steve had more of a hand in this one. The one last year sucked and I am sure he was not happy about it. TBWA/Chiat/Day gets it.

+

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Small White Car wrote:

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AFCdtLoeb wrote:
I liked the "I fought the law" campaign. It really introduced to many people the idea of legal music purchasing.

Let me rephrase. I liked the IDEA of the first ad, but I thought the kids they picked were annoying. I'm not sure what the right choice would have been, but they weren't it.

If I were a rich man, from Fiddler on the Roof

+

MacMinute has a brief paragraph describing the upcoming Pepsi commercial. They now include a link to this page of TMO, so MacMinute readers can see the commercial. Nice scoop, TMO.

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mrmgraphics wrote:
+
Where was Ellen Feiss when we needed her??

Yes, the silhouette was sneaky, but so was the 'garage band'.. I went through the ad slowly and then noticed that. I wonder how many 'other' things are hidden in this ad?

Looks like this promotion is headed for disaster. Not only can you tilt the Pepsi bottles to see if you have a winner, using a small flashlight you can get the codes without opening the bottles. Don't be surprised when your code doesn't work, some Machead already stole it. Check the facts:

http://www.gizmodo.com/gadgets/portable-media/ipod/pepsi-itunes-contest-the-tilt-still-works-030740.php

The first song was "Rich Girl" by Gwen Stefani. Not " If I were a rich man" from Fiddler on the Roof

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RealityCheck wrote:
Don't be surprised when your code doesn't work, some Machead already stole it.

Did you notice the "Garage Band" in the comercial??? Nice Touch...

It isn't working here. I found another site though

http://movies.differentdistrict.com/play.php?id=2248_0_28_0_M44

Sorry about that, Guest. I was a momentary glitch that has been fixed.

Bryan
Editor
TMO

the bouncing souls are in it... the song "i like your mom" when the kid is picking up his date..... hahahaha. it'll be easier to understand when it's not super compressed.

where is the silhouette?

i dont like that advert. but i hate most adverts

Do you think pepsi will continue to fill the bottles so we can see the (please Play again) writing this time? Seriously, better comercial, by far. i think some of it just stinks, but its all good as a whole

i like this one much better than last years

Oh lordy, this one is way worse than last years. I agree with Loeb in that the message was expressed clearly last year, even if, as someone else stated, the kids were really annoying. This one is horrible though. A commercial isn't going anywhere good when you have the cliched DJ "scratching" of the tune coming out of the pepsi bottle of the two black guys (and then later show another turntable reference) and then of course there is the overused Joe Employee getting caught by his boss ... so lame.

I wish they'd have included the Apple logo in the ad somewhere, that would've made up for that crap commercial, oh geeze.

Also, whoever pointed out "garage band" you're looking at this commercial way too hard ... and anyone that plays with an open bottle of pepsi on top of an amp head is just retarded .... silly commercials!

*edited because I can't spell people's last names*

Yeah, the GarageBand "reference" is a bit of a stretch, unless I missed something. This is way better, the guy singing Hustler at the end is the funniest.

BOUNCING SOULS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! W00t

anyone seen the itunes caps for this year?
Can you tell if it is a winner before opening it (like last years promo?)

last time they did this, you could tilt the bottle to see if you won before you bought.
maybe they fixed this, maybe not.....

From what I've heard they haven't fixed it. But I believe that 7-11 employees should be allowed to crack you over the head with a broom if they see you doing it

...from Fiddler, yes, but a Gwen Stefani take on it.

I like it. Better than last year's. Why? Because it's entertaining, especially at the end, with the guy in the bathroom singing Jay-Z. Very cute.

Someone mentioned that they should have put the apple logo in.
Well, if they want to get sued by the Beatles they should have. Remember why iTunes is called iTunes music store and Apple Music Store?

I think you have to be black to enjoy all the rappin and scratchin. Typical advertising, how many hip hop people can afford a mac?

A lot of them now that the Mac Mini is out.

Last year's commercial was a mixed bag... the 'I fought the law' idea and song were great, but the little girl in it came across as smarmy. You kinda wanted to smack her.

This year's commercial is slicker and on the surface 'hipper', but its also very much a cliche. The under 25 crowd will probably love it, the over 30s will mostly roll their eyes.

Btw, is anyone else enjoying RC spitting up sour grapes? Poor guy, he knows this is gonna be huge, and there's not a thing he can do about it.

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Anonymous wrote:
I think you have to be black to enjoy all the rappin and scratchin. Typical advertising, how many hip hop people can afford a mac?

You can tilt the bottle and see the lack of "AGAIN" on the cap. Or at least it worked for me for 5 out of 5 times.

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geoduck wrote:
A lot of them now that the Mac Mini is out.

what the hell

Holy mother, someone said how many black people can afford a Mac? That's on par with Darwin Award winner for utter stupidity.

I work at a Mac store' and although the black community has its share of poverty, so does every other race. I've had black customers, on many occasions, spend much more than my other customers; the difference in that they usually pay in cash. Cash means they CAN afford it, unlike nearly everyone else who pays on a credit card.
Sure there are stereotypes, but can't we get past them?

1)'i can't get a mac because its not compatible'
2)'what do you need a computer for?'
1)'the internet, email, writing papers for school'
2)'its PERFECTLY compatible, do you want to share an internet connection or printer with a PC? Because you can.'

Stereotypes are often based on first impressions, bad information, outdated information, or just plain ignorance. End the stereotypes; open your mind and take in the information for yourself on an individual by individual basis.

-ductapesuperhero aka [Ryno]

To the cash comment, I hate cash, it's so bulky (and sometimes "common"). I love my debit card—straight out of my bank account. anyway, great commercial.

BTW, I'm one of the "other poor minorities" I'm Latino, and I'm not poor.

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Guest wrote:
I work at a Mac store' and although the black community has its share of poverty, so does every other race. I've had black customers, on many occasions, spend much more than my other customers; the difference in that they usually pay in cash. Cash means they CAN afford it, unlike nearly everyone else who pays on a credit card.
Sure there are stereotypes, but can't we get past them?

1)'i can't get a mac because its not compatible'
2)'what do you need a computer for?'
1)'the internet, email, writing papers for school'
2)'its PERFECTLY compatible, do you want to share an internet connection or printer with a PC? Because you can.'

Stereotypes are often based on first impressions, bad information, outdated information, or just plain ignorance. End the stereotypes; open your mind and take in the information for yourself on an individual by individual basis.

-ductapesuperhero aka [Ryno]

The reason the kids in last years ad were lousy actors was because they were not actors. Each one was busted (or their parent was for contracting with their IP) by the RIAA for sharing illegal downloads. It made its point last year and was well liked by Jobs. It's now a year later and the focus is different. This years ad hits the spot for the present. Sell the iTMS and iPods.

Wish it was with Coke though. I'd have a BUNCH of new songs to collect. The contest is the only time of the year I MIGHT pick up a Pepsi.

lllllllllllllllllllllll;;;p;

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Bryan wrote:
yan"]It's head and shoulders over last year's "I fought the law" campaign. I think it gets the point across substantially better.

Bouncing Souls hit the Superbowl again!!!! Way to go boys!

hmmm can anyone tell me why companies have to wait for the superbowl to produce interesting and entertaining commercials (not that this one is)