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Apple Web Site Traffic Surges on Pepsi-iTunes Ad Buzz

by , 10:30 AM EST, February 8th, 2005

Apple Computer saw a 172% increase in traffic to its Web site Sunday compared to the last four Sundays thanks to Pepsi's iTunes commercials that aired during Super Bowl XXXIX, Internet audience measurement service comScore Networks reported Tuesday.

Online music rival Napster, LLC posted a greater than 30% increase in Web traffic on Sunday after its 30 second commercial pushing its Napster To Go premium service. The campaign targeted would-be iPod users in an effort to get them thinking which is better -- $15 a month to listen to all the music you want, or 99 cents for each song from the iTunes Music Store.

Although iTunes turned in stronger growth than Napster for the full day, both sites increased visitor levels by almost 300 percent above the 30-minute average following their respective commercials.  This year, traffic at iTunes peaked just after the advertisement featuring the Pepsi-iTunes promotion, unlike last year when more visitors waited until halftime to explore the iTunes site.

Although iTunes turned in stronger growth than Napster for the full day, both sites increased visitor levels by almost 300% above the 30-minute average following their respective commercials. This year, traffic at iTunes peaked just after the advertisement featuring the Pepsi-iTunes promotion, unlike last year when more visitors waited until halftime to explore the iTunes site.

Observer Comments

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Close Name:Small White Car Posts: 1950 Joined: 02 Jul 2004
Tue Feb 08, 2005 1:47 pm Subject:

Oh. Ooops. That was just me looking at Powermacs all night.

Sorry


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View Name:Guest
Tue Feb 08, 2005 2:20 pm Subject: Help me understand
View Name:Guest
Tue Feb 08, 2005 2:23 pm Subject: Less than double normal traffic? How dissapointing! EOM
Close Name:Small White Car Posts: 1950 Joined: 02 Jul 2004
Tue Feb 08, 2005 2:35 pm Subject: Re: Less than double normal traffic? How dissapointing! EO

Quote
Anonymous wrote:
Less than double normal traffic? How dissapointing!


Well, really, how many people are going to get up from watching the game just to look at Apple's web page.

It's not like there's actually something ON the web page for them to look at...the whole point of the ad is "Buy a Pepsi, win a song." It's really about buying Pepsi.


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Close Name:Mace Posts: 9163 Joined: 07 Aug 2003
Tue Feb 08, 2005 2:44 pm Subject:

I wasn't looking to win the song, I like the cute sweetie dancing.


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Close Name:dhp Posts: 180 Joined: 22 May 2003
Tue Feb 08, 2005 3:02 pm Subject: 172% increase

Quote
Guest wrote:
Less than double normal traffic? How dissapointing!.


Surely you are joking, but in any case, a 172% *increase* is 72% beyond double.


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View Name:Guest
Tue Feb 08, 2005 3:07 pm Subject: 172% is more than double
View Name:Guest
Tue Feb 08, 2005 3:33 pm Subject: cute sweetie dancing
Close Name:spxyu02 Posts: 1214 Joined: 04 Aug 2004
Tue Feb 08, 2005 3:43 pm Subject: Re: cute sweetie dancing

Quote
Anonymous wrote:
Quote
Mace wrote:
I wasn't looking to win the song, I like the cute sweetie dancing.


Me too! But GoDaddy.com had a pretty good commercial too.


Downloading the aired and unaired godaddy.com commercials yesterday was the best thing I've done this week


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View Name:Guest
Tue Feb 08, 2005 6:16 pm Subject: Two Last Paragraphs?
View Name:Guest
Fri Feb 25, 2005 6:58 pm Subject: question
View Name:Guest
Sat Feb 26, 2005 12:43 pm Subject:
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