The Mac Observer

Skip navigational links

Apple Shows Off New Tiger Logo; Yanks Within Hours

by , 6:40 AM EST, February 17th, 2005

Mac users in Great Britain, Ireland and Scotland were treated to a worldwide exclusive Wednesday when their periodic Apple eNews e-mail arrived showing what appears to be a re-designed logo for Mac OS X 10.4 Tiger. The release appears to have been an accident, as the logo was pulled from other versions of the newsletter within hours, according to TMO readers.

The logo, seen below, is a more bolder, platinum-colored "X" with a slightly off-center spotlight affect. The new design is similiar to the Tiger CD design Apple has been displaying on its Web site now for over a month.

According to TMO readers in Great Britain, the new box design arrived mid-day Wednesday in a periodic Apple electronic newsletter, but that it disappeared in later versions of the marketing piece.

"I noticed it immediately," said Simon Bird, a Mac user in Bristol, UK. "But later in the day another version of that same newsletter sent to a different e-mail account of mine showed a different design. I'm assuming someone (at Apple) screwed up and will catch hell for it later."

In the last few weeks, Apple Computer has been stepping up its marketing efforts to entice Mac users to upgrade to the US$129 operating system. Apple CEO Steve Jobs appears on the current cover of Fortune magazine holding up icons from the new OS, and those receiving electronic marketing pieces from Apple have been receiving promotions for Tiger periodically over the past four weeks.

Mr. Jobs told attendees at Mac Expo-San Francisco that the update would be released "during the first half of 2005," leading some to speculate it could be released in final form at the Apple Worldwide Developers Conference, scheduled for June 6-10, 2005 in San Francisco.

Recent Headlines - Updated February 28th

Sat,10:30 AM
IiPhoneography 101: Tripods for Your iPhone
Fri,8:54 PM
Apple Death Knell #68: Apple’s Stock Will Collapse Because iPhone Is Too Important
7:32 PM
Last Chance: Pay What You Want for the Learn to Design Bundle
4:30 PM
What to Expect During Apple’s March 9 Media Event
1:09 PM
TMO Daily Observations 2015-02-27: Apple Watch Media Event Smackdown
11:20 AM
Ericsson Sues Apple after Failing to Reach Patent License Agreement
10:01 AM
Analyst: Apple Watch Edition to Cost $950
8:55 AM
QuickTime & Yosemite: Recording Your iPhone or iPad Screen with iOS 8
Thu,8:36 PM
Apple Opens iWork for iCloud to Everyone
7:53 PM
This Is Why You Should Set Up Philips Hue LED Smartbulbs
7:15 PM
Apple Rumored to Bring Touch ID to Macs
4:40 PM
Last Chance To Save 55% On The Code Black HD Camera Drone
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!