The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
IDC Analyst Says Halo Effect Exists in Australia

TMO Reports - IDC Analyst Says Halo Effect Exists in Australia

by , 8:00 AM EST, February 23rd, 2005

According to market research firm IDC, wide adoption of the iPod is attracting Windows users to switch to the Mac platform, at least in Australia.

This halo effect, Mr. Sager explains, is partly responsible for a more than 49% jump in Australian Mac sales, according to IDC analyst Michael Sager. However, there are other factors at work in this jump, including Apple's increased retail exposure. The Mac is now found in many more retail stores, including the David Jones and Domayne chains. Also, Apple improved supply to satisfy pent-up demand for the iMac G5, which had been in short supply.

The so called iPod "halo effect" is a theory advanced by Apple and assorted Apple observers. People who have never used a Mac, but are dissatisfied with Windows, have become aware that an alternative platform exists through their experience with the iPods. Pleased with the iPod, the theory says, some fraction of these users will decide to purchase a Macintosh computer.

Such issues, however, were responsible for only a small amount of the increase in Mac sales, Mr. Sager said.

Recent Headlines - Updated November 23rd

Sat,10:30 AM
iPhoneography 101: Essential iPhone Camera Apps
Fri,6:57 PM
Apple Makes ‘Things for iPad’ Free for a Week
6:47 PM
Judge Approves Apple iBooks $450 Million Antitrust Settlement
5:54 PM
100 AA and 52 AAA Duracell Batteries for $59.99 [Extended]
5:18 PM
Use a PDF to See How Big Apple Watches Really Are
4:45 PM
Why Every Estimate for Apple Watch Sales in 2015 is Completely Wrong
4:30 PM
‘Kingdom Rush Origins’ Tower Defender Released for iPhone and iPad
1:42 PM
TMO Daily Observations: 2014-11-21
11:53 AM
Google Agrees to Settlement in Rockstar Patent Infringement Fight
9:44 AM
Apple Blocks Outdated Flash Players Over Security Issues [Update]
9:00 AM
iOS 8: Using “Send Last Location”
Thu,8:05 PM
SwiftKey Adds Languages in iOS Without App Store Updates
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!