The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
IDC Analyst Says Halo Effect Exists in Australia

TMO Reports - IDC Analyst Says Halo Effect Exists in Australia

by , 8:00 AM EST, February 23rd, 2005

According to market research firm IDC, wide adoption of the iPod is attracting Windows users to switch to the Mac platform, at least in Australia.

This halo effect, Mr. Sager explains, is partly responsible for a more than 49% jump in Australian Mac sales, according to IDC analyst Michael Sager. However, there are other factors at work in this jump, including Apple's increased retail exposure. The Mac is now found in many more retail stores, including the David Jones and Domayne chains. Also, Apple improved supply to satisfy pent-up demand for the iMac G5, which had been in short supply.

The so called iPod "halo effect" is a theory advanced by Apple and assorted Apple observers. People who have never used a Mac, but are dissatisfied with Windows, have become aware that an alternative platform exists through their experience with the iPods. Pleased with the iPod, the theory says, some fraction of these users will decide to purchase a Macintosh computer.

Such issues, however, were responsible for only a small amount of the increase in Mac sales, Mr. Sager said.

Recent Headlines - Updated November 27th

Mon,12:40 PM
Three Ways to Protect your Apple Watch (and One Way Not To)
Thu,10:32 AM
Happy Thanksgiving from The Mac Observer!
Wed,7:53 PM
Awaken the Force with these Free Star Wars Apps
5:28 PM
How to Pair Bluetooth Headphones with Your Apple TV
4:40 PM
Pay What You Want for the Learn to Code Bundle
4:27 PM
ACM 334: Apple’s Mac Pro vs. The Devil’s Advocate
4:20 PM
Apple is Doing Something That Could Accidentally Torpedo the iPad Pro
2:08 PM
Sponsor: New MacX DVD Ripper Pro Giveaway
1:40 PM
TMO Daily Observations 2015-11-25: Apple’s Plans for Faceshift
1:32 PM
Apple Commercial: Someday At Christmas - Stevie Wonder + Andra Day (Video)
9:58 AM
Apple Buys Star Wars-related Facial Recognition Company Faceshift
9:01 AM
iOS 9: Using Mail Markup with Photos
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!