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TMO Reports - IDC Analyst Says Halo Effect Exists in Australia

by , 8:00 AM EST, February 23rd, 2005

According to market research firm IDC, wide adoption of the iPod is attracting Windows users to switch to the Mac platform, at least in Australia.

This halo effect, Mr. Sager explains, is partly responsible for a more than 49% jump in Australian Mac sales, according to IDC analyst Michael Sager. However, there are other factors at work in this jump, including Apple's increased retail exposure. The Mac is now found in many more retail stores, including the David Jones and Domayne chains. Also, Apple improved supply to satisfy pent-up demand for the iMac G5, which had been in short supply.

The so called iPod "halo effect" is a theory advanced by Apple and assorted Apple observers. People who have never used a Mac, but are dissatisfied with Windows, have become aware that an alternative platform exists through their experience with the iPods. Pleased with the iPod, the theory says, some fraction of these users will decide to purchase a Macintosh computer.

Such issues, however, were responsible for only a small amount of the increase in Mac sales, Mr. Sager said.

Observer Comments

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View Name:Guest
Subject: in sydney...
Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Subject:

I heard a rumor that the halo effect was also discovered growing near a small lake in a Chicago suburb.

View Name:Guest
Subject: It's all about the exposure
Close Name:algr Posts: 282 Joined: 07 Aug 2003
Subject:

all they can remember is the Apple LC or Quadra

Those computers were awesome compared to what windows was offering at the time. You could edit video on a Quadra - try that on a '486.

View Name:Guest
Subject:
Close Name:Mace Posts: 9163 Joined: 07 Aug 2003
Subject:

Many guys still don't know what is a current Mac is like. I was talking to the boss of a Sushi shop. He just bought a Compaq notebook for his business. I asked him why he didn't buy a Mac. He said Mac is a great machine but expensive and don't have any business software that he needed.

I found out that all he needed are Quicken and Microsoft Excel.

View Name:Guest
Subject:
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Subject:
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