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Class-Action Lawsuit Accuses Dell of Bait-and-Switch Tactics

by , 3:15 PM EST, February 23rd, 2005

Wintel computer giant Dell has been slapped with a class-action law suit accusing the company of bait-and-switch tactics, false advertising, and fraud. The lawsuit was filed in Francisco County Superior Court on February 14th, though Dell itself is based in Round Rock, TX.

CNet News reported Wednesday that the suit accuses the company of offering discounted computers in its advertising, only to tell consumers that call into the direct-order company that the low-price unit they wanted is no longer available. CNet News also reported that the suit accuses the company and financing partner CIT Bank of including hidden charges and higher interest rates than consumers expect.

"We got quite a few complaints. We also saw quite a few complaints online," Reed Kathrein, an attorney at the law firm, told CNet. "The theme appears to be a bait and switch, where what Dell does is attracts you with one ad and then substitutes."

There is more information in the full article at CNet News.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:stericult Posts: 18 Joined: 18 Jan 2005
Subject: about time

Having "had" to buy Dell products at work, their whole approach to selling is bait and switch. If you are interested in a $349 system, and you click on customize, it immediately switches to a $529 system, before you change a thing. Stark contrast to Apple's site where the changes to a price are generally pretty clearly seen.

View Name:Guest
Subject: Well that took long enough
View Name:Guest
Subject: YOU GET WHAT U PAY FOR
Close Name:fultonkbd Posts: 121 Joined: 02 Mar 2004
Subject: My work was just saying the same thing

I'm the only Mac user at work - G5 no less. (Lucky me, poor fellow coworkers). Anyway they went to order 4 Dells online and were complaining that they couldn't find the one that was advertised and that they thought the tactics were very "bait-n-switch" in nature.

I hope that Dell gets nailed for this. Not because I'm a Mac user but because that isn't fair for any user. (Well maybe partly 'cause I'm a Mac user - ha)

Close Name:Mace Posts: 9163 Joined: 07 Aug 2003
Subject:

The truth is out. Dell is not able to make money from a low cost model in spite of the direct model. Michael Dell himself acknowledged that Dell made money from higher price models - can't remember where I read it.

View Name:Guest
Subject: Well...obviously, this means Apple is Doomed.
Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Subject:

It's not the lawsuit or the unscrupulous practices that I find amusing. Apple has their share of both. What I find amusing is that these mysteriously nonexistent super cheap systems are the ones certain people always bring up as examples of why Mac's are so expensive.

Close Name:KitsuneStudios Posts: 2458 Joined: 25 Oct 2001
Subject:

Quote
Biff wrote:
What I find amusing is that these mysteriously nonexistent super cheap systems are the ones certain people always bring up as examples of why Mac's are so expensive.


Hear Hear!

View Name:Guest
Subject: dLemmings
View Name:Guest
Subject: RC = DLemming?
Close Name:dhp Posts: 180 Joined: 22 May 2003
Subject: Where am I?

Oops. Must have wandered into The Dell Observer by mistake.

View Name:Guest
Subject:
View Name:Guest
Subject: Full Article
Close Name:jhonka Posts: 77 Joined: 05 Sep 2003
Subject:

Quote
Guest wrote:
Except for PowerMacs, Apple can't be accused of upselling when they sell dead end machines. Can't upsell graphics cards, sound cards, and (mostly) monitors. Mac zombies tell people to base their purchases off of what someone else like Granny does with the computer - email and documents.

...which is exactly what a lot of people (read: not just "grannies") do. Hell, that's all I do a lot of the times (when I'm not designing web sites, that is), and I'm 21. So long as you're not a heavy gamer (or do lots of 3D work) there's no reason to not buy a Mac, IMHO.

Close Name:BeStupid! Posts: 3 Joined: 23 Feb 2005
Subject:

Quote
jhonka wrote:
Quote
Guest wrote:
Except for PowerMacs, Apple can't be accused of upselling when they sell dead end machines. Can't upsell graphics cards, sound cards, and (mostly) monitors. Mac zombies tell people to base their purchases off of what someone else like Granny does with the computer - email and documents.

...which is exactly what a lot of people (read: not just "grannies") do. Hell, that's all I do a lot of the times (when I'm not designing web sites, that is), and I'm 21. So long as you're not a heavy gamer (or do lots of 3D work) there's no reason to not buy a Mac, IMHO.


It's too easy to be a troll on a Mac website. Don't you Mac readers ever rest? Always have to "correct" trolls? Respond to this to prove my point.

View Name:Guest
Subject:
Close Name:RGE Posts: 165 Joined: 16 Aug 2003
Subject:

Quote
That's exactly what happens if the lies from Reality Check and Smith etc. aren't debunked. Which is coincidentally exactly what they want, too
No it isn't. What they wish to do is provoke a response. They do not care about Apple, or Dell, or Microsoft.... or indeed anything but their own amusement. Since there are certainly worse ways in which they could get their kicks, they are best left alone. Their posts do not need responses, but killfiles (a feature notably missing in all web boards such as this).

View Name:Guest
Subject:
View Name:Guest
Subject: Um...yeah, stupid...
Close Name:jimothy Posts: 581 Joined: 04 Jun 2004
Subject:

Quote
Guest wrote:
What I find funny is people coming here and responding to the comments, then making fun of people who...um...respond to their comments. Reminds me of the people who would come into where I work on Easter morning and complain over the fact that we were open on Easter morning while they shop. If you want people to stop commenting, stop coming. I promise we will never respond to anything you have to say as long as you don't post it.

Anyone else want to help me back that promise up? lol

Hey! Are you making fun of people who make fun of people who...oh forget it, I'm lost now!

Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Subject: LOL

Haha who cares what someone says who hates Apple yet spends their time going through each and every story on a Mac news site and even posting. Who's the fanatic? When I don't like things I don't usually devote significant portions of my time to it. There are too many good things all fighting for my time. But hey thats just me. Rock on, trolls!

Close Name:Mace Posts: 9163 Joined: 07 Aug 2003
Subject: Re: LOL

Quote
Biff wrote:
Haha who cares what someone says who hates Apple yet spends their time going through each and every story on a Mac news site and even posting. Who's the fanatic? When I don't like things I don't usually devote significant portions of my time to it. There are too many good things all fighting for my time. But hey thats just me. Rock on, trolls!
Well said. I don't respond to those too.

View Name:Guest
Subject:
View Name:Guest
Subject: #@!$ Dell
View Name:Guest
Subject:
View Name:Guest
Subject: Recent Dell Customer
View Name:Guest
Subject: private customer
View Name:Guest
Subject: dell law suit
View Name:Guest
Subject: Stupid people learn where to post...
View Name:Guest
Subject:
View Name:Guest
Subject: Dell should be bashed with a class action lawsuit
View Name:Guest
Subject: Response to fraud
View Name:Guest
Subject: Bait & Switch alive & well at Dell Canada
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