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European Commission Launches iTunes Price Probe

by , 7:00 AM EST, February 25th, 2005

The European Commission (EC) has confirmed it is looking into allegations that Apple's iTunes Music Store (iTMS) discriminates against consumers in Great Britain by charging them more to download the same song than it charges other European music buyers.

EC spokesman Jonathan Todd said the investigation is in "the early stages" and would not give a time frame for when a decision would be handed down.

Apple's pricing policy was brought to the EC's attention in December 2004 by the British Office of Fair Trading, which was itself made aware of the situation by the British Consumer Association, now known as Which?.

In the UK, the iTunes Music Store charges customers 79 pence (euro€1.14/US$1.50) to download a single track. The same song costs €0.99 (68 pence/US$1.30) when it's downloaded from Apple's other European music Web sites.

Apple defends its pricing structure saying it is based on market influence and the price it pays for each song in each country.

"The underlying economic model in each country has an impact on how we price our track downloads," Apple said in a statement. "That's not unusual. Look at the price of CDs in the US versus the UK. We believe the real comparison to be made is with the price of other track downloads in the UK."

Which? and the British Office of Fair Trading contend Apple's refusal to allow cross-border shopping is in contravention of European Union laws that stipulate British shoppers should be able to enjoy the same advantages as their European counterparts. But because Apple does not allow those with a UK-based address or credit card to use the French or Germany iTMS sites, those in the UK can't enjoy equal pricing.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:fartheststar Posts: 213 Joined: 04 Jan 2004
Subject: I can shop in the USA but my dollar is weaker

I have the choice to shop in the US, but I live in Canada. When I'm at my computer, I'm shopping in Canada. I have to pay 15% tax here for my item for most things, yet do I complain?

In most cases, I pay next to no tax and it's cheaper to buy stuff in the US even though the dollar is higher there. If only I could make my salary in US dollars.....

My point is, I'm sure things cost different amounts in Great Britain as opposed to Europe.... they don't use the same currency, even though they are joined by the EU there are differences.

View Name:Guest
Subject: RE: FarthestStar Post
Close Name:dhp Posts: 180 Joined: 22 May 2003
Subject: price ends in 9

Interesting how Apple's price, after adjusting for "market influence and the price it pays for each song in each country," just happens to end in 9 every time. ($.99, 79p, €.99). Amazing coincidence? No, they're obviously setting prices--at least in part--based on a marketing gimmick.

Close Name:Miche Posts: 5 Joined: 12 May 2004
Subject: Same money, different price

Quote
fartheststar wrote:
My point is, I'm sure things cost different amounts in Great Britain as opposed to Europe.... they don't use the same currency, even though they are joined by the EU there are differences.


Yes, but even the countries that share a currency have their own economies, costs of living, rates of taxation etc. Apple still managed to set the same price in each.

However, the issue is not whether Apple has the right to set different prices in different territories - it has, no question - but whether EU law allows it to bar customers in one member state from buying cheaper goods from another.

View Name:Guest
Subject: Paypal
View Name:Guest
Subject: Re: Why?
View Name:Guest
Subject: Taxes
Close Name:kenaustus Posts: 601 Joined: 27 Jun 2003
Subject: If the UK were on the Euro

and had the same taxes they would probably pay the same rate. Going to the Euro, for me, would be a sad day for the UK - but then I'm only a Yank who loves going to the UK.

When people in countries with a VAT look at US pricing they have to remember that our sales tax (or VAT) is applied at the point of sale. Where I live about 9% is added to the price of the goods when you take them to the register - or buy them on line from Apple.

Also when comparing taxes and prices remember that things tend to balance out. I may have a little less taxes to pay, but I pay a few dollars under $1,000 a month for medical insurance for my wife and myself - and dental is not included. Personally I would be very happy to exchange that cost with a slightly higher cost of Apple products.

As for the EU probe - it will keep government employees employed.

Close Name:JimWCB Posts: 301 Joined: 29 Aug 2002
Subject:

I'd be very surprised if the reason Apple doesn't allow UK residents to buy from the FR, GE, and US stores is simply due to the licensing restrictions imposed by the music distributors in each country.

The FR distributors don't want UK residents to buy music from a UK distributor, and visa versa.

If the EU really wants pricing parity and the ability to buy music from anywhere in the EU, THEY have to do something about consolidating the music distributors and removing the trade barriers between EU countries. Apple can't do anything abou that.

I'm sure Apple would LOVE to have one worldwide store that everyone can by from, but the music distribution system is still stuck in an old, outdated, geographic model.

View Name:Guest
Subject: UK resident happy about investigation
View Name:Guest
Subject:
View Name:Guest
Subject: Buying from other countries within EU
Close Name:dwallin Posts: 20 Joined: 31 Oct 2002
Subject:

Quote
Guest wrote:
Even with VAT added to the Mac Mini, the english price should be somewhere around £319 / $585.68 not £399 / $732.56.


The English price is £339 inc VAT not £399 for the basic Mac Mini. The US price is $499 + Sales Tax at (say)8.25% in Chicago where I looked at buying one to bring back. That makes a dollar total of $540. I risk the chance of having to pay tax when I enter the UK with it - the box is small, but I travel light - I must take a bigger suitcase next week and my most honest smile as I travel through customs. Then I need to buy a UK power cord and hope that nothing goes wrong as I don't have a UK warranty.

To be honest, £339 looks like excellent value, so I'm buying my Mac Mini in the UK...

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