The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Sony Attacks shuffle with Flash Memory Walkmans

TMO Reports - Sony Attacks shuffle with Flash Memory Walkmans

by , 7:00 AM EST, March 8th, 2005

Consumer electronics giant Sony Corp. unveiled Tuesday a new family of flash memory-based digital media devices squarely aimed at Apple's iPod shuffle. The new players have up to one gigabyte (GB) of storage and depending on which version, cost between US$90 and $180.

The new Walkman's are split into three families: the pendant-sized NW-E100 series, and the cigarette lighter-sized NW-E400 and NW-E500 groups.

The NW-E100 family includes 256MB, 512MB and 1 gigabyte (GB) models retailing at $99, $130 and $180, respectively. With a diameter slightly larger than a poker chip, the three players run on AAA batteries, which Sony says will give the user 70 hours of playback time on a single battery. With a backlit, two-line LCD display, the three models are available in five colors: silver, red, orange, blue, white and pink.

The NW-E100 models are a little more expensive than the iPod shuffle. The 512MB model is $31 more expensive than the 512MB shuffle at $99 and the 1GB model is also $31 more than the 1GB shuffle.

The NW-E400 series includes the 256MB NW-E403, the 512MB NW-E405 and the 1GB NW-E407, costing $130, $150 and $180, respectively.


The pendant-sized NW-E100 series includes three models, the NW-E103, NW-E105 and NW-E107.

Sony is playing up the E400 series for its 50 hours of battery life compared to just 12 hours for the iPod shuffle. The models also have a quick charge function that delivers three hours of play with just three minutes of recharging. Also unlike the Shuffle, the Sony players have bright, 3-line organic EL displays. The models are available in red, black, blue and green colors.

The E500 series deliver the same capacity and battery life as the E400 series, but additionally deliver a built-in FM digital tuner for $20 more. The models are differentiated by silver, blue, pink, and gold colors.


The NW-E400 series includes the 256MB NW-E403, the 512MB NW-E405 and the 1GB NW-E407.

All the Walkman models include headphones and USB cable. The new Sony players also support the generic MP3 audio format, as well as its proprietary Atrac format.

All three model families will be available for purchase in April.

Recent Headlines - Updated October 22nd

Wed,8:40 PM
Mark Zuckerberg Wows Chinese Crowd with 30 Minute Interview in Chinese
8:06 PM
How to Use Yosemite’s New Batch-Renaming Feature
7:59 PM
How to Make Calls from Yosemite the Geeky Way
7:55 PM
Continuity Keypad Makes Calling From Yosemite Easier
7:51 PM
The Name Your Own Price Game Design Bundle
3:00 PM
OS X Yosemite: The Quintessential Review
1:25 PM
TMO Daily Observations: 2014-10-22
10:55 AM
AT&T Wireless Offers iPad Air 2, mini 3 for $100 off
9:55 AM
Apple Launches Maps Connect, Allows Users To Update Info
Tue,8:51 PM
GTAT Announces ‘Amicable Parting’ of Ways with Apple
6:50 PM
How I Came to Own and Sell a TAM Probably Owned by Jony Ive
5:01 PM
Adobe KnowHow: Learn Photography From The Best for $29.99
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!