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HP to Update iPod Line

by , 10:00 AM EST, March 31st, 2005

Saying it will more closely mirror Apple's current line of iPod digital media devices in the future, Hewlett Packard has acknowledged it will soon update its rebranded line of iPods in the very near future.

"Expect us to have, like we did with the original products, a very similar line-up to what Apple has," HPs VP of consumer brand and marketing Siobhan O'Connor told CNET News.com.

HP currently sells only two models of the iPod -- the 20GB and 40GB models.

Ms. O'Connor said that HP is "really pleased with the market share percentages" attained since launching the product, and added that "there was incredible demand for the iPods during the holiday season".

Ms. O'Connor did not reveal what plans the company has to expand the line, but it is thought the iPod mini could be part of the future picture.

HP sold about 321,000 iPods in the fourth quarter, while Apple sold 4.58 million.

Observer Comments

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View Name:Guest
Thu Mar 31, 2005 11:56 am Subject: Apple is doomed

Close Name:JimWCB Posts: 301 Joined: 29 Aug 2002
Thu Mar 31, 2005 1:14 pm Subject:

Quote
Guest wrote:
How can HP selling iPods be good for Apple? They are doomed.

Well, Apple does make money for every iPod HP sells, so why is that bad for Apple?

It's also one less competitor to the iPod out there. That's still good for Apple.

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Close Name:gslusher Posts: 2043 Joined: 13 Nov 2002
Fri Apr 01, 2005 8:21 pm Subject:

Quote
Guest wrote:
How can HP selling iPods be good for Apple? They are doomed.

Very simple: that puts the iPod into stores that don't carry Apple products but do carry HP. For example, the HP iPod is a big seller at the local Costco store. There's nary an Apple product anywhere in the store, but they carry many HP computers, laptops, printers, and scanners.

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