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Jobs Confirms Paris Apple Store "in 2007", Report Says

by , 7:00 AM EDT, May 25th, 2005

Apple Computer will open a retail store in Paris, France "in 2007", the company's co-founder and CEO, Steve Jobs, told a reporter for the French news site MacPlus.net, Tuesday.

Touring Apple's elaborate retail store in London on Tuesday with Jonathan Ive, Apple's vice-president of industrial design, Mr. Jobs was asked by a reporter for MacPlus about an Apple store in Paris and when it might open.

"Opening in 2007," Mr. Jobs answered quickly. Mr. Ive also repeated the same comment.

The reporter was unable to get either man to confirm other details, such as a location.

Apple presently has six locations outside the U.S. -- one in Canada, three in Japan and two in Great Britain.

Observer Comments

Show: Subjects Only | Full Comments
View Name:Guest
Subject: Application for the post “ Computer Hardware Engineer”.
Close Name:allanimal Posts: 28 Joined: 18 Apr 2005
Subject: Almost... And Too Late!

Well, Paris is closer to me than London, but still too far away, really. I hope the reason it will take until 2007 is that you are too busy builing an Apple store a short train ride away from me in SW Germany.
But why is it taking 18 months to build this store?

View Name:Guest
Subject: Locations maybe?
Close Name:Bookman Posts: 543 Joined: 22 Apr 2002
Subject:

They should open one in Lyon too.

Close Name:Dreadnought Posts: 159 Joined: 01 Jan 2005
Subject: I could definitely see an Apple Store in Paris

Right on the Champs-Éylseés. The best address if you want exposure and lots of foot traffic. Similar to Regent Street.

Problem for Apple is that the Apple Store employees are supposed to be customer focused, friendly but not overbearing, knowledgable about the products and willing to help. These are not qualities common among Parisians.

Lita

Close Name:HugoMe Posts: 7 Joined: 24 Nov 2004
Subject: parisian employees

Quote
Dreadnought wrote:
Problem for Apple is that the Apple Store employees are supposed to be customer focused, friendly but not overbearing, knowledgable about the products and willing to help. These are not qualities common among Parisians.
Lita


Just import nice californian girls. You would see sales skyrocket as customers try to pick them up.
These are qualities common among Parisians.

Close Name:HugoMe Posts: 7 Joined: 24 Nov 2004
Subject: ego trip

It surely is a non-founded announcement. it does not take 18 monthes to open a store.
Now sales manager in France know what they have to do

Close Name:Small White Car Posts: 1933 Joined: 02 Jul 2004
Subject: Re: ego trip

Quote
HugoMe wrote:
it does not take 18 monthes to open a store.


If I said "I'm going on vacation to Florida this July" would you tell me it doesn't take 5 weeks to get there?

They don't have to start building a store the minute they announce it. They can probably only open so many stores at a time and that's the next free spot they have.

View Name:Guest
Subject: Apple stoes in San Jose, Costa Rica
View Name:Guest
Subject: Well, Apple is not actually that interested in Costa Rica
View Name:Guest
Subject:
Close Name:macinnerd Posts: 1613 Joined: 15 Jun 2005
Subject:

Hrmph! Two months after I move away from Paris to Shanghai, Apple finally decides to open an Apple Store there... Now I have to wait for the Shanghai Apple Store ...

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