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TMO Reports - Monday's WSJ: Intel Switch a Go; Partners Briefed

by , 2:00 AM EDT, June 6th, 2005

The Wall Street Journal has re-confirmed earlier reports that Apple Computer will announce Monday a slow transition to Intel processors in its Macintosh computer line over the next few years.

The WSJ reported Monday (subscription required) that Apple "has begun briefing some partners about plans to begin shifting its Macintosh computer line next year to Intel chips, according to industry executives and people familiar with the briefings. Apple has said it expects to announce the move today, these people said."

Apple Chief Executive Officer Steve Jobs is expected to make the announcement during his keynote speech at the company’s Worldwide Developer’s Conference in San Francisco beginning at 10am Pacific Time (1pm Eastern Time).

The WSJ said Paul Otellini, Intel's CEO, may take part in the keynote address with Mr. Jobs. TMO has confirmed through its own sources that Mr. Otellini arrived in the San Francisco area Saturday.

The Mac Observer will provide live continuous text coverage of the keynote online. Apple is not providing live satellite coverage or online streaming video of the address to the general public.


TMO has confirmed Intel CEO Paul Otellini is in San Francisco and might be part of the Steve Jobs keynote at WWDC Monday.

The report said Apple "recently briefed IBM and other major software partners on its plans," but that "given Mr. Jobs's mercurial reputation," anything could happen and a "change" in the announcement could occur at the last minute.

"It couldn't be determined whether Intel has agreed to offer some modifications of its microprocessors for Apple alone or will sell it standard chips," the Journal reported, "nor is it clear whether Intel would supply other accessory chips for the Macintosh as part of the deal."

The Wall Street Journal reported on May 23 that the companies were in talks that could lead to Apple's adopting Intel microprocessors. CNET News.com confirmed Friday that Apple would switch to Intel processors and move its lower-end computers, such as the Mac Mini, to Intel chips in mid-2006 and higher-end models such as the Power Mac in mid-2007. The WSJ on Monday also echoed the CNET report that a transition will happen through 2007.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:Bosco Posts: 999 Joined: 03 Jun 2002
Subject: Job's Keynote Revealed!!

I just received t-mail (telepathic mail) from The Steve himself describing the opening to the WWDC keynote...

The room darkens. A pipe organ plays funeral music. A coffin rises slowly from below and onto the stage. A black drape is lifted slowly off the coffin as music plays. A somber Jobs takes the stage and solemnly walks to the coffin. He clasps his hands in front of his waste as he stands straight and looks down at the coffin, not in prayer, but in reflection. As the music continues to play, he opens the lid of the coffin toward us, so that only he can see the deceased. As he stands and nods his head in disbelief, the music fades.

Silence grips the room. The screen behind him switches from the the camera in front of the stage to the cameraman kneeled to Jobs' right. The audience watches as Jobs reaches into the coffin and grabs a box, shielding its identity with the black of his turtleneck sleeve. He slams the coffin shut, and it drops quickly below the stage, leaving behind only a resounding and dramatic "THUD!". The pipe organist crashes his hands on the keys, filling the room with a deafening noise as the pipes reverberate and the subwoofers amplify the noise to 120 decibels. The room goes dark and silent.

20 seconds later, lights point up from the edges of the stage at Jobs. He stands with legs straight, but 2 feet apart, the box clasped between his hands and in front of his chest, elbows bent precisely to his sides. Looking at the audience, he says, "Remember I told you that Mac OS 9 was dead?". Indeed, the box has the familiar Classic "9" logo inscribed in orange, filling the large screens behind him as the camera in front of the stage points up and focuses on it.

He continues... "Last time, you thought I was kidding, and indeed, Classic has had some life in it.". The two side screens now display an oscilloscope, a green dot tracking the pulse of Classic, and heart beats slowly murmer through the powerful sound system. "But this time, I'm not kidding. We're moving the Mac to Intel, there will be no PowerPC emulation, and your Classic apps won't run. Sorry.".

Jobs walks to the back of the room and pulls a plug. The pulse lines go flat. An audience member shouts, "What about HyperCard?". As the audience chuckles, Jobs reveals his mercurial grin. That question was the punchline of his script, the planted validation that the transition to Mac OS X was the right move some four years ago. Perhaps in another four years, the Mac faithful, especially the developers, will finally bury the PowerPC in their minds as well.

Meanwhile, Jobs prepares his mind for his next skit, the "one more thing" segment scheduled for 1 hour and 37 minutes from now, where he will unveil the widely anticipated speedbumped iMac G5, blazing at 2.06 GHz and with a new soon-to-be industry standard port that hooks up to any standard garden hose for continuous liquid cooling. But the gem of "one more thing", sure to send the stock price soaring, is a new consumer electronics gadget called the iWatch which will be available for $79.95 at Sunglass Hut and Target stores throughout the country starting next Thursday. Designed by Jonathan Ives, this must-have accessory for anyone with a tattoo and an eyebrow stud sports a click-wheel winder (no battery needed!) and delicious aqua face. The hands are available in silver, gold, green, blue, and red, each with its very own SKU.

-THE END-



Last edited by Bosco on Mon Jun 06, 2005 4:11 am; edited 4 times in total
Reply | Quote
Close Name:DeKU Posts: 536 Joined: 27 Jun 2001
Subject: dOOd!

that was great! i completely forgot Jobs sealed OS 9 in a coffin. If indeed PPC is dead on Apple's side, it would be a nice touch to seal a PPC chip in a coffin too. I hope PPC is here to stay but you never know...

Close Name:akcarver Posts: 137 Joined: 23 Oct 2001
Subject: Re:

Quote
Bosco wrote:
"What about HyperCard?"


Now THAT’S comedy!

Close Name:Bosco Posts: 999 Joined: 03 Jun 2002
Subject: "What about HyperCard?"

Heh. Thanks. That's where the original ended. I edited to add a new ending. Enjoy!!

View Name:Guest
Subject: The Darkside of the Force
View Name:Guest
Subject: what are you talking about!!!!!!
Close Name:algr Posts: 282 Joined: 07 Aug 2003
Subject:

I can't beleive that Jobs would go INTEL before using IBM's CELL chips!

The mere fact that the cell is usable in a game machine indicates that it can't really be all that fast by PC standards. Also, once the PS 3 ships, there is no reason to improve the cell at all for the next five years (except to make it cheaper) - Consoles don't have "speed bumps".

======

Without PPC emulation, Mac-on-intel would start with literally zero software, and this would dramatically increase software port times. There may be an intel version of OS X, but is even iLife working on intel?

On the other hand, it's possible that third parties porting to intel might be much easier then porting to PPC:

1) PPC was an all new architecture that programmers had to learn, whereas most programmers would be familiar with x86

2) If you already have a Mac/PPC version and a Win/x86 version, wouldn't combining them do much of the work?

3) Maybe it is easier for Mac/x86 to emulate Windows then to emulate PPC. The box would then be able to run windows software similar to how OS-X runs OS 9 software.

Close Name:Bosco Posts: 999 Joined: 03 Jun 2002
Subject: Re: porting 3rd party software

Quote
algr wrote:

On the other hand, it's possible that third parties porting to intel might be much easier then porting to PPC:


This really depends on your development tools. I'm sure if you're using XCode, it will be a mostly painless transition. That is, it will be painless if you don't do any hand assembly or use AltiVec vector extensions in your C source. But the problem with XCode is that it's horrible for cross-platform development (locking devs into Mac support). X-plat developers are likely using CodeWarrior or (my favorite) REALbasic. In the case of CodeWarrior, things will be interesting... Will they see a business case in a MacTel target? Unknown. They seem more focussed on embedded platforms these days and there's always the politics of Motorola (parent company of Metrowerks) and Apple that could come into play. REALbasic? An absolute given that they will support a transition. The problem comes with plugins, which may need their Mac development ported to XCode to support the MacTel target if CodeWarrior doesn't come through.

There are definitely a ton of little hurdles that will affect 3rd party developers. Nothing to kick and scream about yet, but things that have to be worked out over the coming year.

Close Name:Engine Joe Posts: 412 Joined: 29 Jun 2004
Subject: What about...

I hope Apple is prepared to sell about 3 computers over the next two years. Who's going to buy a mac now when it will be obsolete in 12 to 24 months? No one would be making software for it once the Intel-powered macs came along...

Close Name:geoduck Posts: 1726 Joined: 30 Dec 2003
Subject:

I suspect that the announcement will have to do with WiFi/WiMax or Video, or Intel based handheld, or Intel based iPod-Movie, or something like that. Intel makes many other chips that do a heck of a lot of other things than the Pentium. Don't assume that because Intel goes in PPC goes out. I pulled the side of my G4 tower open and found several Intel chips in there already.

Just chill people.

Close Name:GinKo Posts: 44 Joined: 02 Jul 2002
Subject: egos chaps, egos

It's all about egos.

For years Jobs has been fighting two battles. One against the MHz myth, the other against Micro$oft.

If all the speculation proves to be true then it allows Jobs to focus on his true target - Micro$oft.

I really think it's that simple, sure there will be business arguments etc. etc., but in the end a chip is a chip. Jobs recognises this and is sidestepping battle number 1 quite delicately.

Here's to battle number 2!

Close Name:fartheststar Posts: 213 Joined: 04 Jan 2004
Subject: If it is a move to intel

some of us folks with PPC may end up developing as a sect or cult (even more so than now as Apple followers), in the future to keep our PPC chips and computers alive. The rebel alliance will resist the urge to go to Intel and get lots of spare "G4/G5 parts" and make our own hybrid computers as they wear out.

We'll have the next linux community.

View Name:Guest
Subject: The "switch" story and its potential issues.
View Name:Guest
Subject: Whatever the Truth is...
View Name:Guest
Subject: Apple and Intel and a lost chance for tech dominance
Close Name:geoduck Posts: 1726 Joined: 30 Dec 2003
Subject: Wild speculation

Apple PC running OS-X(Intel) with a combatibility layer that lets it run Windows Apps....

Close Name:dhp Posts: 180 Joined: 22 May 2003
Subject:

Quote
Engine Joe wrote:
I hope Apple is prepared to sell about 3 computers over the next two years. Who's going to buy a mac now when it will be obsolete in 12 to 24 months? No one would be making software for it once the Intel-powered macs came along...

Just about any computer is gong to be "obsolete" in 12 to 24 months if you expect to run the latest-and-greatest software. Regardless of that, why would a developer stop making software for the millions of existing computers just because a few hundred thousand new computers are out there?

Do you really think the plan involves selling G5's up to the last second, then completely dropping support for them? Why not wait to see what the transition really involves before freaking out?

Close Name:fartheststar Posts: 213 Joined: 04 Jan 2004
Subject:

Quote
dhp wrote:
Quote
Engine Joe wrote:
I hope Apple is prepared to sell about 3 computers over the next two years. Who's going to buy a mac now when it will be obsolete in 12 to 24 months? No one would be making software for it once the Intel-powered macs came along...

Just about any computer is gong to be "obsolete" in 12 to 24 months if you expect to run the latest-and-greatest software. Regardless of that, why would a developer stop making software for the millions of existing computers just because a few hundred thousand new computers are out there?

Do you really think the plan involves selling G5's up to the last second, then completely dropping support for them? Why not wait to see what the transition really involves before freaking out?


True - they're not about to put the gun up to their own head.

Close Name:Small White Car Posts: 1950 Joined: 02 Jul 2004
Subject:

Quote
dhp wrote:

Do you really think the plan involves selling G5's up to the last second, then completely dropping support for them? Why not wait to see what the transition really involves before freaking out?


All of past transitions have involved emulations of some sort.

That's what worries me here. We've never seen any GOOD emulation programs that work between the Mac and PC world. Is it possible they've suddenly invented one? I guess, but why has no one else been successful before?

View Name:Guest
Subject: A New CPU
Close Name:Bookman Posts: 543 Joined: 22 Apr 2002
Subject:

GAAAAAAAAAAAAAAAAAAAAAAHHHHHH!

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