NPR Drops Audible.com; Talks With Apple & Others (UPDATE)
TMO Reports - NPR Drops Audible.com; Talks With Apple & Others (UPDATE)
by , 7:00 AM EDT, June 9th, 2005
National Public Radio has ended its relationship with Audible.com and has removed its primary daily and weekly news programs from the online audio distributors Web site. The Mac Observer has learned NPR is talking with a number of other possible suitors -- including Apple Computer -- about offering its shows for download from services like the iTunes Music Store (iTMS) onto portable audio players.
The programs were removed at the end of last week. Programs such as "All Things Considered," "Morning Edition" and "Wait Wait...Don't Tell Me," are no longer available. When a program linked is selected, subscribers are met with the message, "That product was not found in our database."
Subscribers of the programs who have paid in advance for daily feeds were informed by e-mail on or around the posting of this story about the cancellation, saying the programs would no longer be available after July 1.
"We want you to know that as of July 1, Audible will no longer be able to offer subscriptions to All Things Considered," the e-mail read. "We will continue to deliver the program to you each day through the end of June...We’d like to invite you to consider subscribing to one of our other great news and information programs, all of which are delivered daily."
A spokeswoman for NPR told TMO the public radio network informed Audible, Inc. it would be terminating its agreement with the company five months ago.
"We informed Audible we would be ending our relationship last January," Jenny Lawhorn, a spokeswoman for NPR told TMO. "This was not a last minute decision. This had been planned for a number of months."
A spokesman for Audible.com did not respond to numerous e-mail and phone calls requesting comment in advance of the posting of this story. David Joseph, vice president of Corporate Communications & Strategy for Audible.com, has since contacted TMO, clearing up a number of questions including the fact that programs such as "Car Talk" and "Fresh Air," which are distributed by NPR, are still available on Audible.com and are not affected.
Ironically, the dropping of NPR programming on Audible.com came just days before the company announced an alliance with XM Satellite Radio that will ultimately allow Audible users to listen to public radio programming from one of NPRs competitor.
In 2006, XM will start selling an "AudibleReady/XM" device capable of playing both the XM service as well as Audible's spoken-word content, which can be downloaded from the Web into the devices' memory. Among the programs that will be available for Audible.com listeners will include the "The Bob Edwards Show" -- formerly show host of NPRs "Morning Edition" before being unceremoniously dumped in March, 2004.
Those not owning the special receiver will also be able to download certain XM programming, including "The Bob Edwards Show" from Audible's Web site to play on their portable media device, such as an Apple iPod
When asked about the alliance between Audible, Inc. and XM, Ms. Lawhorn said she was unaware of the announcement, but that "this had nothing to do with our original decision last January."
NPR considering their options, including Apple's iTMS
Ms. Lawhorn said NPR has been considering a change in how its programming is distributed and while it has spoken to many companies, it has yet to make a final decision.
"We have spoken to a number of companies, including Apple, about our next move in offering NPR programming in podcast form," she said. "It's too early to say when we will make a decision."
Ms. Lawhorn said NPR is carefully considering its options in the wake of the ever-growing phenomenon known as 'podcasting.'
"Our radio affiliates are an important part of our existence. We are involving them in this podcast process at every step," she said. "We're trying to find the right formula so we can take advantage of the growing market for podcasting. A year ago, no one even knew what it meant. Now, we have something that is going to be important to our future and we've got to figure out how it fits into our overall strategy."
Unlike commercial radio stations, much of NPRs lifeblood depends on public radio stations throughout the U.S. who air NPR programs and survive on money raised through donations and not from radio advertising. As a result, NPR must be careful not to make its programming available through other means where listeners could simply listen and not be persuaded to donate to their local public radio station.
One possible option could be selling NPR content through Apple's iTMS either individually, or in a subscription deal where subscribers would pay for a week or months worth of shows. If Apple decided to offer subscriptions to recurring NPR programming it would be a first for the company, which has shunned away from offering a subscription music service in favor of selling individual downloads of music.
An Apple spokesperson did not respond to repeated attempts for comment for this story.
Observer Comments
You'll recall that during Steve Jobs' demonstration of Tiger's Dashboard feature during this week's WWDC, he demo'd the RabbitRadio Widget, which finds your closest NPR station. Jobs started the Widget, played some incoming radio, and then remarked, "Nothing as great as NPR." That sure is a coincidence!
All the garbage being spewed about "subscriptions" has so far been in the context of Microsoft's WMP .wma DRM 'functionality,' where users pay monthly fees to continue listening to songs they rented.
This has NOTHING to do with a 'subscription' plan where you'd be paying for new content. If NPR released a 'subscription' in iTMS for say "Car Talk," you'd really only be buying new issues of the program as they came out, not losing all your issues as soon as you stopped paying the 'subscription fee.'
In the real world, if you subscribe to "People" magazine and then stop paying your subscription, you stop getting new copies of the magazine. The publisher does not stomp into your house and destroy all the copies of the magazine you had received.
The market place (consumers) have entirely ignored the song and dance about 'subscription' music rental because it is an unnatural, greedy and unfair marketing ploy designed by corporatist pigs. WMA style subscriptions are anti-comsumer, and Apple has shown absolutely no interest in renting music.
There is not even the ability, currently, to enforce such a system in the iPod or iTunes/QuickTime, as there is by design in WMA players. The whole idea of 'software rental,' while tried repeatedly and pushed through media the 'experts' in various guises, has been a resounding failure. Microsoft has been trying to rent Office for the last ten years, and so far the closest they've come is inducing customers to keep buying newer versions.
Imagine how little Microsoft would have to innovate if it were able to simply sign up Office customers in subscription contracts where income was guaranteed, not earned through innovation! It would be similar to the forced purchase of Windows that all PC users have been locked into for the last 20 years, and the stifled amount of innovation that came with that.
All the WMA music websites 'rental' subscription plans together have had a grand total effect of next to zero compared with iTMS' individual sales of albums and songs.
By confusing the idea of 'subscribing to new content' and 'subscribing to pay to use what you already have,' you are doing your readers a disservice.
Thu Jun 09, 2005 1:29 pm Subject: Re: Corrections
QuoteAnonymous wrote:
Also, Bob Edwards was not unceremoniously dumped, even if the listeners feel that way. He left for money and because the show (Morning Edition) was changing in ways he didn't personally like.
No, they took his show away from him and made him a "senior correspondent" without really explaining what that meant or what he'd be doing.
It was THEN that he decided to leave NPR.
Well, I guess you could count cancelling a show as a "change he didn't personally like" but that doesn't seem like the best way to describe it.
I use the Griffin RadioShark to listen to radio on my iMac which also allows me to record the broadcast. It even has a rudimentary system for scheduling recording ahead of time just like a VCR, and the recordings are automatically added to iTunes once the recording is complete. And of course they then end up on my iPod. I frequently record NPR radio broadcasts this way.
But I think NPR would also benefit from an iTunes podcast category where people could find just the type of broadcast thay are looking for instead of dealing with all of the above. I think the time of purchased podcasts is fast approaching, if not already here (setting such up via the iTunes Music Store would likely be trivial for Apple).
Sat Sep 24, 2005 8:47 pm Subject: Bob Edwards, Morning Edition, and Co-host
QuoteGuest wrote:
Um, no, they didn't.
Um, yes, they bloody well did.
QuoteGuest wrote:
They told him he would have a co-host; he refused that and left the show, wherupon he was offered the senior correspondent role.
That was one of the excuses NPR lied about...er...came up with; it was never offered to him. Indeed, this particular lie was the only one that caused him to threaten to sue:
Quotewww.bobedwards.info wrote:
NPR and its executives and board members began to circulate inaccurate rumors blaming Edwards for the dismissal, becoming vicious enough that Edwards threated to sue. He told the Boston Globe, "That really upset me...because that made me look like a chump. If they had told me I would have a cohost, I would still be over there. They were scrambling to think of something. I was satisfied with a written statement...that was enough for me to back off."
(Taken from http://www.bobedwards.info/bio.php with permission of the author...me.)
NPR itself repudiated this nonsense in a letter to member stations, making it clear Edwards was never offered a co-host position. Many reasons have been suggested by outsiders, but NPR never did get one that would "stick." Edwards himself told Tavid Smiley on his television program, "I asked the Vice President for News the other day. I said, 'You know, it's been a year. Can you tell me now why you did it?' And he said, 'No, we can't have that conversation.' So now I may never know."
It amazes me that the falsehoods the suits at NPR told about the guy to cover the screw-up they made in firing him still keep turning up. Fortunately, those of us with XM Satellite Radio can still hear him first thing every weekday morning - his show's almost a year old now (the one-year anniversary will be on October 4th), and gets better every week. NPR's loss is XM's gain.
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