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TMO Reports - 'Mad as Hell' Author Winn Schwartau Explains How He Got There, Where He's Headed

by , 3:50 PM EDT, June 24th, 2005

When security expert Winn Schwartau first declared he was "Mad As Hell," he had no idea what kind of reaction he would elicit. As someone who built his first computer at the age of nine and has been involved in the industry since the 1960s, he told The Mac Observer that he was simply fed up with what he calls "a series of collapses -- constant reboots, application memory leaks, the 'blue screen of death' -- in a short period of time.

"I've had it with the amount of downtime," he recalled saying. "Let's go try this [switching to the Mac] experiment. I had a fit and started writing about it. Then Network World wanted my next article, so I published 'Mad As Hell' and started the blog at the same time."

Mr. Schwartau is currently in the first phase of his experiment, having switched about half his firm, The Security Awareness Company, to Macs. The purchases he made to enable that switch -- several dual processor Power Mac G5s and several G4 PowerBooks -- were the first Mac purchases he ever made. He explained that while many of the thousands of readers who responded -- the traffic to his various Web sites rose by 30,000% -- took "Mad As Hell" as an anti-Windows rant, "it's not. It's about system complexity."

Reliability is 'Through the Roof'

Specifically, he was concerned about something that many who use Macs have advocated for a long time: look at the total cost of ownership of a computer, when downtime because of viruses and other problems are taken into consideration. "One of the fundamental pieces of security is availability," he explained. "What does it cost to keep systems up and running? That's what I was concentrating on. And as I did that, I started looking at the side benefits of Mac OS X: security and so forth."

Now, reliability of his company's computers "has gone through the roof" -- for his PCs as well as his Macs. Even though the Mac is his preferred platform for day-to-day tasks, he still spends about 20% of his time in the Windows environment for legacy applications, such as his video editing software. However, those machines are not connected to the Internet and he doesn't rely on them for mission critical applications, so, as he put it, he's "not creating the conditions that make PCs fail."

Switching Little By Little

Because his company is largely a virtual one in which people work from off-site locations, he doesn't know if everyone will make the switch. He does know one person who has resisted, but everyone else is very happy with the move. He said they "can't believe what they were missing," despite the fact that many of them initially "thought I was out of my mind."

During the two months since he made the switch, he's heard from companies that are making the switch to Mac to some degree, usually with a pilot program in one department as a way to measure the cost of ownership between the two platforms. "And it's not because of what we did," he noted. "A lot of companies are looking for alternatives for WinTel. In fact, when you look at Linux, you see that this has been going on anyway.

"Once you remove the geeks in an organization and look at the day-to-day users," he continued, "the vast majority of them need e-mail, Web surfing and Word. And they need reliability and a seamless, easy-to-use experience."

In the security realm, he said that his company was "the first to take this stand," but now some businesses are making the switch, although others aren't. "There are a lot of emotions," he said. "It's like a bell curve of happiness: from those who have had no problems with Windows to those who say 'I'm as mad as Winn' to everything in-between."

Windows Headed For a Fall?

The future of the industry was the focus of his latest "Mad as Hell" blog post. In it, he reviewed the upcoming issues facing each operating system and came up with a group of market share numbers that he admitted "are meaningless. They're more about what I think will happen," he explained during an interview.

His predictions? Windows shrinking to 72% of the market while the Mac and Linux rise to 16% and 12%, respectively. They're bold numbers, but he said he doesn't "have a huge amount of faith in Longhorn. It's a total rewrite with fundamental differences [from today's Windows]. Microsoft is stripping features out because the complexity of the job is more than they anticipated. This is a big damn shift."

While the Mac will benefit from Windows' security issues, Mr. Schwartau also noted that "Linux should be ready for prime time in 2007," further eroding Microsoft's once-dominant market share, which will only continue the "Which OS is best?" debates. He called the immense response to "Mad as Hell" "a tremendous surprise," but he said the bigger surprise was that "so many people put so much time into the debate." Mr. Schwartau may not have ignited the debate that's been going on for a long time, but he certainly threw more gasoline on the fire, even if that was never his intention.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:Al Swearengen Posts: 339 Joined: 10 May 2005
Subject: It will soon be over

RC is doomed, here is the proof

http://securityawareness.blogspot.com/2005/06/mad-as-hell-part-vii-mactel-vs-wintel.html

Interesting read

Close Name:bryson Posts: 79 Joined: 05 Mar 2002
Subject: The Blueprint

All the Mac bashers and zombies who say that APple users are delusional and blind fanboys should take note of this article. This man's experience is the very core and foundation of why we love the Mac. It's speaks almost point by point to what we've been saying all along. The Mac is just better.

If you can't beleive us, take it from someone who had an open mind, and dared to think differently. This guy works in the so-called "real world" as many Windows IT zealots will call it, and he's finding his switch to be a triumph. Face the facts. We have chosen a better platform for computing that minimizes headaches and maximizes fun and productivity. The rest of the world is slowly waking up to that fact.

Welcome to the green side of the fence.

View Name:Guest
Subject:
View Name:Guest
Subject: Linux, 12%, please, come back down to earth...
Close Name:loki Posts: 37 Joined: 22 Dec 2004
Subject: calm down, earth bound

Winn himself even said those numbers mean nothing. Personally I don't understand why Microsoft has managed to maintain more than 50% of the OS share.
I suppose it's like internal combustion engines. We all know they're bad for us and the environment but the government and economy would collapse if we were to shift to alternate resources. Too many companies are dependent on the Windows architecture and the support staff necessary to operate it.
I wish that Apple could get more large corporations to come out about their experiences with the Mac platform.

How many supercomputers did M$ have in the Top 500?

Oh, and Al, RC will respond as soon as he reformats his machine again...

View Name:Guest
Subject: Real World Real Change for the better
View Name:Guest
Subject:
View Name:Guest
Subject: MS isn't going to give up
View Name:Guest
Subject:
Close Name:Al Swearengen Posts: 339 Joined: 10 May 2005
Subject: China

Quote
Guest wrote:
Quote
Guest wrote:
The extra kick will come when China starts flooding the market with boxes $100+ cheaper than Dell can deliver.


I'm glad to see someone add China to the equation. They have recently had an industrial revolution like no other civilization in recorded history. The government owns the business and they're not scared to sell. They hire the smartest people for cheap and have a huge labor force, all union free. They compete like Microsoft, they ignore trademark and copyright and they'll give it away just to to stay in the game. By being a government as opposed to a specific country they pretty much get away with it. They also support the Arabs by buying more of their oil, there is no embargo on a counrty that doesn't observe human rights, it is China after all. China is emerging as a huge player in the tech game and is on their way to being a super power like no other if we don't wake up.


Not to mention the big navy that they are building while ours is shrinking, state of the art, and very quiet, submarines among other vessels. Now they are have a bid to buy Unocal Oil from us, which comes with some valuable military technology. What was it Santayna said about learning history or repeating it? Sooner or later things are going to get very interesting that part of the world.

View Name:Guest
Subject:
Close Name:Intruder -   TMO Mac Specialist Posts: 2928 Joined: 07 Jul 2004
Subject:

Quote
Anonymous wrote:
Let China waste her money of antique submarine technology.


Don't knock the utility of diesel submarines. They are quieter than nuclear boats and nearly impossible to detect and track. And they are relatively inexpensive (read you can buy more for your buck). Combined with quality torpedoes, they are a deadly opponent and outstanding as coastal protection forces, which is the primary purpose of the PLAN.

Diesel submarine research drives development of lightweight, high capacity, fast charging batteries and pushes the state-of-the-art.

Close Name:Al Swearengen Posts: 339 Joined: 10 May 2005
Subject: Spot on

I used to hunt submarines for a living, found some, but never sunk one, it was only a "Cold War" at the time. These modern diesel electric subs are very quiet, they are not WWII type of boats. China does not, or not yet, need the range and endurance of a nuclear powered sub. All they need is to control water around the yet undeveloped oil fields in the South China Sea, explains China's interest in buying Unocal Oil. The Spratley Island oil fields are claimed by China, Taiwan, Vietnam and the Philipines, sabers have already rattled over the claim. http://www.american.edu/projects/mandala/TED/ice/spratly.htm

We are getting way off topic here.

Quote
Intruder wrote:
Quote
Anonymous wrote:
Let China waste her money of antique submarine technology.


Don't knock the utility of diesel submarines. They are quieter than nuclear boats and nearly impossible to detect and track. And they are relatively inexpensive (read you can buy more for your buck). Combined with quality torpedoes, they are a deadly opponent and outstanding as coastal protection forces, which is the primary purpose of the PLAN.

Diesel submarine research drives development of lightweight, high capacity, fast charging batteries and pushes the state-of-the-art.

View Name:Guest
Subject: China My China
View Name:Guest
Subject:
Close Name:Rainy Day Posts: 607 Joined: 07 Jun 2005
Subject: The voice of experience

Quote
Guest wrote:
Funny, I thought Americans were the "free market" advocates...so when you wanna buy someone else's oil companies, fine...but when you are about to sell one or even IBM's personal computer division, it's a matter of national security...

Get a grip and drop hypocrisy, guys; your arses have been kicked for a long time already...and China is no poor Iraq.
Obviously the voice of experience. But you Brit's have already been down this path, haven't you? Even so, your observations are on the mark.

For what it's worth, i do agree with the others who have said that China and India are upcoming powers to be reckoned with. I also think the US has already seen its heyday, but most of us "Americans" haven't a clue about that yet. If history teaches us anything, it's that NO society has remained top-dog forever. And once the handwriting of change is on the wall, its already too late to change your fate; social-economic inertia is too strong a force.

But like the British, we Americans won't know our sun has set until long after the black of night. Eventually, we'll figure it out, though. Good ol' American ingenuity, and all that, don't you know?

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