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Dvorak: AMD's Lawsuit Against Intel is 'Marketing Genius'

by , 4:00 PM EDT, June 29th, 2005

Columnist John Dvorak opines in his latest column that AMD's antitrust complaint against Intel, which was announced yesterday, was "written more like a novel or even as a surprisingly well-written PR release." Mr. Dvorak says that getting stories of Intel's anti-competitive practices told in the 48-page complaint "is marketing genius."

He notes that AMD has made the complaint available for download from its Web site and thinks the company will "start a marketing campaign with full-page advertising in major market newspapers encouraging the public to download the document and read it." And if the case survives the discovery process, which he believes could take a year or two at least, and gets in front of a jury, "it could possibly become the most entertaining and fun antitrust case ever witnessed by the American public."

Mr. Dvorak has also noticed how soon the suit was filed after Apple's announcement that it will move to Intel's x86 chips starting next year, but AMD, he says, claims "its doing it now because it's making some profit and can afford the [legal] process."

You can read the rest on the MarketWatch Web site.

Observer Comments

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View Name:Guest
Subject: Interesting
Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Subject:

Before any random guests decide to complain about TMO's use of the word lawsuit in the headline, please click on the link to the original story.

Close Name:Ampar Posts: 44 Joined: 04 May 2005
Subject: Pure Conjecture but Serious Question

I wonder if some enterprising hacker will find a way to swap an Intel chip for a close equivalent AMD chip (for whatever reason - speed, etc.) on the new Apple motherboards?

View Name:Guest
Subject: re: Pure Conjecture but Serious Question
View Name:Guest
Subject: re: Interesting
View Name:Guest
Subject: Mac on x86 platforms
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