The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Lowel Introduces Ego Digital Imaging Lighting System

TMO at Macworld - Lowel Introduces Ego Digital Imaging Lighting System

by , 1:25 PM EDT, July 14th, 2005

BOSTON -- At Macworld Boston, Lowel introduced the Lowel Ego, a lighting system for photography, digital photography, digital video, and Webcam use.

Digital cameras are great, but one drawback on many models is that the tiny little built-in flash produces less than optimum results. Messing around with the controls can sometimes reveal a camera mode that can eliminate the need for a flash, but at the expense of having a very steady hand or tripod. Another solution is to have decent lighting so you don't need a flash. The team at Lowel has introduced the Lowel Ego to help with these situations.


Lowel Ego Lighting System

The Lowel Ego uses two 27 watt custom daylight fluorescent lamps, with a life of at least 5,000 hours. The system also includes a bounce reflector, to provide even lighting, especially for larger subjects. Ego can also be used for DV talking head shots, digital still portraits, and webcam desktop video conferencing. The entire system lists for $125.

Recent Headlines - Updated February 6th

Mon,12:40 PM
Three Ways to Protect your Apple Watch (and One Way Not To)
Fri,5:30 PM
Ghostbusters Reboot gets its Own LEGO Kit
4:55 PM
Man Ties String to iPhone and Films Ski Run (Video)
4:45 PM
What To Do When Your Apple Watch Tells You NOT to Eat the Candy Bar
2:56 PM
‘Star Wars’ as a Grindhouse Trailer
2:29 PM
The iPad Pro and Apple Pencil Giveaway
1:26 PM
Apple to Supreme Court: You can Skip Samsung’s Patent Appeal
1:16 PM
TMO Daily Observations 2016-02-05: Streaming the Super Bowl, Time Machine’s Failure
10:57 AM
Want to Watch the Super Bowl on Your iPad for Free? There’s an App for That
9:33 AM
Final Cut Pro X Adds 4K Video Export for Apple Devices
8:55 AM
iOS: That Stupid [Bleep] Siri and Its [Bleep] Nicknames
Thu,10:20 PM
Apple to Accept Some Cracked Screens in iPhone Trade-in Program and Install Screen Protectors
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!