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TMO Reports - Apple U.S. Marketshare Jumps to 4.5%; Worldwide Shipments Rocket 37%

by , 4:00 AM EDT, July 19th, 2005

Apple Computer's share of the personal computer market in the U.S. took a dramatic 22% jump in the second quarter, surging to 4.5% from 3.7% a year ago, research company IDC has reported. IDC said Apple's growth was helped by sales of the Mac mini and its iPod music player.

Shipments in Q2 2005 were 658,000 units compared to 495,000 in the same period last year. The .8% increase puts Apple in fourth place among manufacturers.

"The iMac mini as well as the visibility and appeal of Apple's music business, including the iPod line, has clearly benefited the company's PC business," the report concluded, "and the company appears well positioned for education and consumer sales going into the second half of the year."

The preliminary worldwide results did not reveal Apple's worldwide marketshare or exact position among manufacturers. An IDC spokesman was not available late Monday to give further details to The Mac Observer. The results did show Apple was not among the top five PC makers in worldwide marketshare. With Fujitsu/Siemens in fifth spot, the best Apple could have done in worldwide marketshare for the quarter was 3.6%.

Apple's global unit shipments rose more than 37% year-on-year quarter, more than twice the 16.6% growth of the overall PC industry. "(Apple's) growth in retail, Europe, and Asia/Pacific (excluding Japan) all grew by more than twice the worldwide rate," IDC reported.

Dell Inc. maintained its number one ranking among U.S. P.C. makers with a 19.3% share, or 23.7% growth versus last year. HP retained its No. 2 spot with unit growth of 7.0%, to 2.76 million PCs shipped in the second quarter. HP's market share in the second quarter was 18.7%, IDC said.

Gateway took the No. 3 position with a 6.0% share, up 26.6% from a year ago.

The PC market again proved its resilience as worldwide shipments jumped to 16.6% growth in the second quarter, according to IDC's Worldwide Quarterly PC Tracker. Low-cost systems and portable adoption continue to be key market drivers, stimulating consumer adoption as well as commercial replacements.

Worldwide growth was up more than 4% from May forecasts of 12.3%, while growth of 11.7% in the U.S. was in line with forecasts of 11.6%.

"This kind of growth in the PC market is just amazing," said Loren Loverde, director of IDC's Worldwide Quarterly PC Tracker. "At some point we expect the flood of consumer and portable demand to let up, but so far falling prices and demand across regions and market segments continues to support growth. Such consistent growth raises the prospect that the recent replacement wave is being supplanted by growing adoption that could sustain higher growth into the future."

In terms of worldwide marketshare numbers, Dell continues in the No. 1 spot with a 19.3% share, up 23.7% from a year ago period, HP took second at 15.6% with a 16.3% growth spurt, Lenovo took third at 7.6% marketshare on a 271.3% growth jump, and Acer took fourth with a 3.7% share, or growth of 62.2% from a year ago.

[UPDATE: The article was corrected to note that Apple's share jumped .8%, a 22% increase. - Editor]

Observer Comments

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View Name:Guest
Subject: What Can Anyone Say? Apple Rules!
View Name:Guest
Subject:
View Name:Guest
Subject: Come on RC ...
View Name:Guest
Subject: Re: Come on RC ...
View Name:RealityCheck -   Troll Posts: 392 Joined: 06 May 2004
Subject: Sales Before Apple Announced Switch To Intel
View Name:Guest
Subject: That's my boy, RC ...
View Name:Guest
Subject: You got that all wrong, RC
View Name:Guest
Subject: Boohoo RC .....
View Name:Guest
Subject: I should CoCo
View Name:Guest
Subject: Prediction
Close Name:bryson Posts: 79 Joined: 05 Mar 2002
Subject: whatever troll

Quote
Guest wrote:
I think we are going to find that OS X does not run as fast as windows on intel chips.

that's my prediction. you heard it here first.


Ok by fast are you including all the downtime because of viruses and all the time Windows spends getting in your face? I mean, really if we are talking productivity time, that needs to be included. Besides, i think you are just wrong.

And if you are gonna make a 'heard it here first' prediction, how about using a name other than guest.

View Name:Guest
Subject: RC Credibility Gap
Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Subject:

Quote
Guest wrote:
I think we are going to find that OS X does not run as fast as windows on intel chips.

that's my prediction. you heard it here first.
Dude you have no clue what you are talking about. And I don't say this as someone who is a huge fan of Apple. I say this as someone who's daily job is working with the Windows kernel. If you knew anything about the architecture that Windows is built upon vs. the architecture of OS X, you'd realize what you said cannot be true. Well unless you were referring to Windows 98. Hehe just kidding.

Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Subject:

Quote
Guest wrote:
But...but...I thought RC said that Apple would never gain market share since all they do is sell overpriced, trendy, low-quality goods to iLemmings. How can their market share possibly go up? Can RC admit he's wrong?
Yeah didn't RC have some bet going with Brian about market share and the halo effect?

Close Name:Intruder -   TMO Mac Specialist Posts: 2840 Joined: 07 Jul 2004
Subject: Interesting, RC....

Especially since you said that there was no "halo effect."

Which is it?

Close Name:Intruder -   TMO Mac Specialist Posts: 2840 Joined: 07 Jul 2004
Subject:

Quote
Guest wrote:
I think we are going to find that OS X does not run as fast as windows on intel chips.

that's my prediction. you heard it here first.


Actually, I've seen some reports that show OSX is very fast on the Intel machines. And those developer machines aren't cutting edge, unless you consider an Intel Graphics Media Accelerator 900 for video cutting edge.

View Name:Guest
Subject: Bryan Belatedly Wins "The Bet"
View Name:Guest
Subject: 1.2% increase? Saywhatnow?
View Name:RealityCheck -   Troll Posts: 392 Joined: 06 May 2004
Subject: Mac Mini - Not Halo Caused Minor Blip In Market Share
Close Name:Small White Car Posts: 1937 Joined: 02 Jul 2004
Subject: Re: Mac Mini - Not Halo Caused Minor Blip In Market Share

Quote
RealityCheck wrote:
Sure lower the price of a headless Mac from $2,000 to $500 and you'll see a temporary increase in sales as iLemmings replace their old burned-out iMacs.


But...but if they're just replacing computers, wouldn't the market share stay the same instead of going up 30%?



Last edited by Small White Car on Tue Jul 19, 2005 11:31 am; edited 1 time in total
Reply | Quote
View Name:Guest
Subject: OSX Tiger and lack of spyware and viruses
View Name:Guest
Subject: RC....SORE LOSER!!!!!
Close Name:jimothy Posts: 567 Joined: 04 Jun 2004
Subject:

Quote
Small White Car wrote:
But...but if they're just replacing computers, wouldn't the market share stay the same instead of going up 30%?

Not to jump to RC's defense (not my intention at all!), but no. That would keep the installed base the same, but the market share (percentage of computers sold during a period of time) would increase, as it did.

The influence of the Mac mini and the so-called halo effect are both hard to measure, particularly because Apple does not publicly break out mini sales. So RC's claim that the gain in market share (which, by the way, is phenomenal, and hardly minor) is due to the mini rather than the halo effect is purely speculation. In truth, it's likely a combination of the two factors (along with others, such as the continued virus infestations of Windows PCs).

What's entertaining is RC's implicit admission that the Mac mini is a successful product.

Close Name:Small White Car Posts: 1937 Joined: 02 Jul 2004
Subject:

Quote
jimothy wrote:
Quote
Small White Car wrote:
But...but if they're just replacing computers, wouldn't the market share stay the same instead of going up 30%?

Not to jump to RC's defense (not my intention at all!), but no. That would keep the installed base the same, but the market share (percentage of computers sold during a period of time) would increase, as it did.


Thanks for clearing that up. Makes sense.

Close Name:Stormbringer Posts: 28 Joined: 13 Apr 2005
Subject: Too much going on with Apple

An interesting opinion piece:

http://www.pbs.org/cringely/pulpit/pulpit20050714.html

The numbers were from Q2, wasn't that before the announcement? I would think there would be a slow down for portable machines the closer we get to the new year. People waiting to see what the new mactel laptops look like. Right now I'm waiting for the new dual processor chip IBM just announced in a desktop.

View Name:Guest
Subject: RC
Close Name:Intruder -   TMO Mac Specialist Posts: 2840 Joined: 07 Jul 2004
Subject:

So basically RC is saying that there is a halo effect from the Mac Mini?

There is a halo effect for a new computer created by...

wait for it.....

that very computer? How does something create its own halo effect?

Close Name:dswoodley Posts: 14 Joined: 11 Jul 2004
Subject:

Quote
RealityCheck wrote:
The iPod had no measurable effect on Mac sales, only after the Mac mini did market share show a minor increase. The iPod halo effect is another Apple myth. Sure lower the price of a headless Mac from $2,000 to $500 and you'll see a temporary increase in sales as iLemmings replace their old burned-out iMacs. With Apple's quality problems and switch to Intel expect Mac market share to resume its decline.

Plan C from Steve Jobs is switching from OS X to Linux in 2007. Developers aren't going to bother with Mac versions when iLemmings own Apple PCs. Linux market share is already ahead of the Mac OS, and it's not an overpriced proprietary OS that costs $100+ a year just to keep current. With low priced Linux Intel boxes megalomaniacal Jobs will try to take on MS and Dell.


RC, your rants are so pathetic. why can't you be a good loser and just admit Apple is making some inroads again in the industry and all of your doom and gloom predictions went out the window with the Eagles winning the superbowl. Where is the stock plunge you predicted when Apple switched to intel? Noticed that one never happened.

Like or not for you buddy Apple is still on a role.

Close Name:Bryan -   TMO Staff Posts: 7325 Joined: 11 Jun 2001
Subject: Re: Bryan Belatedly Wins "The Bet"

Quote
Anonymous wrote:
Well looks like it took a little longer than expected, but it seems Bryan has won "The Bet" that he had a while back. RC has harped on about this time and time again, hope your're ready to eat your plate of crow, RC!


I fear I lost The Bet, and certainly all my reasoning at the time was wrong, wrong, wrong. Apple is gaining share today, but under a completely new set of circumstances.

I should have written up my losing letter a year and half ago.

Thanks for the support, though, Guest. Just glad to see Apple finally bring it together. This jump in share we are seeing is a very big thing for the Mac platform.

View Name:Guest
Subject: Prediction part 2
View Name:Guest
Subject: RC, Danny Boy!
View Name:Guest
Subject: Speaking of MacTel ...
Close Name:Small White Car Posts: 1937 Joined: 02 Jul 2004
Subject: Re: Speaking of MacTel ...

Quote
Anonymous wrote:
I'm in the market for a new computer, but don't won't to put a lot of money into Mac's until I know what these MacTel machines are gonna offer... any word on when the first machines are going to be availabe?


The best guess is that G4 machines (iBooks, Powerbooks, Mac Minis) will see Intel versions around June 2006.

Don't expect teh G5 products (Powermac, iMac) to get Intel versions until early 2007. So if you're looking at an iMac, go ahead and get one now. It will most likely be a year and a half before you can get an Intel-iMac.


Quote
Anonymous wrote:

Also, a questions for some of the more tech savy peeps on here... any word about wether the less expensive (i.e. cheaper) PC peripherals will work with MacTels or is that a more OS/Driver specific issue?


What kind of peripherals are you talking about? Mice? Printers? Monitors? USB drives? Pretty much everything works with current G4 and G5 Macs, so I don't see why that would change once they switch to Intel.

Close Name:Syntax_Error Posts: 58 Joined: 07 Jun 2005
Subject: Obsolete

I think I'm going to vomit next time somebody say's that Mac sales will decrease due to the Intel switch anouncement.

ALL personal computers become obsolete within 2-3 years, regardless of what OS they are running. Why not buy a Mac now, there would have been something far better on the market to replace it when it would have become obsolete in 2-3 years anyway.

Buy a Mac now, don't wait. You'll get just as much life out of it as you would have if the Intel switch hnever happened.

and BTW RC, saying that it costs over $100 a year o upkeep the OS is total BS. I'm still using the original version of OSX with the free updates dowloaded to it. How many years ago was that? Even considering what you say, would you really choose Windows over OS X? Windows cost 3x per install as Mac OS does, and at least Apple DOES update their OS. When did XP come out?, When is Longhorn due? How can you take a company seriosuly when it doesn't even bother to introduce new cutting edge features more than every 6 years.

Close Name:Small White Car Posts: 1937 Joined: 02 Jul 2004
Subject: Re: Obsolete

Quote
Syntax_Error wrote:
I'm still using the original version of OSX with the free updates dowloaded to it.


Whoah. That's great that you've saved money, but you can buy Panther now for about $50 and you can probably find Jaguar online somewhere for next to nothing.

I'd suggest doing at least one of those. OS X improved a LOT over that time. I'd say those updates were easily worth $129 each so the fact that you can get them for under $50 now means they're a great deal.

Close Name:Syntax_Error Posts: 58 Joined: 07 Jun 2005
Subject:

I definately agree with you on that matter. I do see the benefit in every OS that Apple has released, however I was making a point that even the original OS X is a capable OS to run all of my applications and did not require me to anually output money to keep it going.
Later in my post I stated that Apple DOES upgrade their OS with new cutting edge technologies. which do make it useful to upgrade, and even at that it is far more cost effective to run than Windows is. On top of that I get the education discount on Apple software which puts the OS at something like $60-$70 for the full retail version. You just can't beat that.

Quote
Small White Car wrote:
Quote
Syntax_Error wrote:
I'm still using the original version of OSX with the free updates dowloaded to it.


Whoah. That's great that you've saved money, but you can buy Panther now for about $50 and you can probably find Jaguar online somewhere for next to nothing.

I'd suggest doing at least one of those. OS X improved a LOT over that time. I'd say those updates were easily worth $129 each so the fact that you can get them for under $50 now means they're a great deal.

Close Name:Small White Car Posts: 1937 Joined: 02 Jul 2004
Subject:

Quote
Syntax_Error wrote:
I definately agree with you on that matter. I do see the benefit in every OS that Apple has released, however I was making a point that even the original OS X is a capable OS to run all of my applications and did not require me to anually output money to keep it going.


Oh yes, I don't mean to step on your point. I agree. I had just shifted into 'helpful-advice' mode and couldn't help it.

View Name:Guest
Subject: Wrong, wrong, wrong
Close Name:jimothy Posts: 567 Joined: 04 Jun 2004
Subject: "Sales share"

Quote
Guest wrote:
The figures have absolutely NOTHING to do with "market share." They are sales share.

If ten people buy Macs and ten buy Windows PCs, Apple would have 50% of the market and 50% of sales. Now, seven people get rid of their Windows boxes. They and five more people buy Windows machines while only ten people buy Macs. That means the Mac sale percentage has gone down (they only sold ten but 12 Windows machines were sold. However, there are now 20 Mac users and only 17 Windows users.

It's NOT market share. It's SALES share.

Until the rest of the world adapts to your terminology, what you call "sales share" is what everybody else calls "market share." And what you call "market share" is what is known as "installed base." I know, it's unfair, but since your terms have only a 0.00000014% mind share, you might want to just throw in the towel and adopt the generally accepted terms.

Close Name:Syntax_Error Posts: 58 Joined: 07 Jun 2005
Subject:

I don't care who you are, THAT's funny!


Quote
jimothy wrote:
Quote
Guest wrote:
The figures have absolutely NOTHING to do with "market share." They are sales share.

If ten people buy Macs and ten buy Windows PCs, Apple would have 50% of the market and 50% of sales. Now, seven people get rid of their Windows boxes. They and five more people buy Windows machines while only ten people buy Macs. That means the Mac sale percentage has gone down (they only sold ten but 12 Windows machines were sold. However, there are now 20 Mac users and only 17 Windows users.

It's NOT market share. It's SALES share.

Until the rest of the world adapts to your terminology, what you call "sales share" is what everybody else calls "market share." And what you call "market share" is what is known as "installed base." I know, it's unfair, but since your terms have only a 0.00000014% mind share, you might want to just throw in the towel and adopt the generally accepted terms.

Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Subject:

Quote
Guest wrote:
I'm serious about OS X running slower than windows. (pre-spyware/adware/virus/spyware blocking tool/adware blocking tool/anti-virus).

I believe that OS X will run better on intel than PowerPC.

Read through anandtech's article on osx vs linux vs windows.

Microkernels are slow.
Uh-oh! He read an article! Now's he's a kernel expert! So you read an article and now YOU have made this prediction? That's pretty pathetic. So you take someone else's research, come here, and claim it as your own "prediction".

But you know what's even funnier than that? You fire off about how microkernel is slower. But the article you cite specifically states the following:

"Now, while Mac OS X is based on Mach 3, it is still a monolithic OS."

So that just further proves my point. You have no clue what you are talking about. Oh and on top of that, I wonder if operating systems consist of other things besides just a kernel. Hmm... I wonder if those other things have an impact on the overall performance of the system when it is running. Hmmm...

Better luck next time, dumb ass.

Close Name:jhonka Posts: 77 Joined: 05 Sep 2003
Subject:

Quote
RealityCheck wrote:
Wow get all excited about a 1.2% increase, that's all the iPod halo and mac mini could do. Obviously a big disappoint for Apple, that's why they threw in the towel and announced they would switch to making Intel PCs next year. iLemmings are now stuck with obsolete hardware that they can put next to their old Betamax and Amiga. Watch Apple drop support for the old platform like a hot potato to force iLemmings to buy Apple PCs.

What 1.2% increase? That's a 22% increase. Do a little math, dumbass.