The Gap to Offer Free iTunes Downloads in Jeans Promotion
The Gap to Offer Free iTunes Downloads in Jeans Promotion
by , 8:55 PM EDT, July 27th, 2005
The Gap is Apple's next marketing partner for the iTunes Music Store (iTMS), according to a report by Brandweek published Tuesday. The branding magazine said that the Gap will be conducting a marketing campaign centered around the idea that your favorite songs and your favorite jeans, Gap jeans, make the perfect fit. Customers who try on a pair of the retailer's new jeans will receive a free iTMS download.
The campaign will be marketed with print and TV ads, and will feature TV commercials with musicians singing covers of their favorite song while wearing Gap jeans. The company will be offering those collected covers in a CD at retail Gap locations for customers who make a US$60 or more Gap purchase.
According to Brandweek, the CD contains eight songs exclusively recorded for Gap by the stars of the new campaign, a director's cut of the fall TV commercial and behind-the-scenes footage from the filming of the commercial. There is no information yet on whether the songs recorded for the campaign will be available at the iTunes Music Store.
There is additional marketing-centric information in the Brandweek article.
Thanks to The Unofficial Apple Weblog for the heads up on the Brandweek article.
Observer Comments
Thu Jul 28, 2005 12:33 pm Subject: Sure, it's a free song download but . . .
Comments are currently closed. Please email the author instead.
Recent Headlines - Updated July 6th
- Mon, 5:50 PM
- News - Counter-Rumor: Nvidia & Apple Doing “Just Fine”
- 5:28 PM
- News - Arlington Police Release Video of Apple Store Shooter
- 4:40 PM
- Deal Brothers - Apple Mac Pro 2.66GHz Intel Xeon Quad Core for $2,274.00 Delivered A/R
- 4:12 PM
- Product News - Babylon Upgrade Adds New Translation Features to Mac Dictionary App
- 11:17 AM
- Ted Landau's User Friendly View - Apple’s LED Cinema Display: A Too Short Story
- 11:11 AM
- Product News - Photo Recovery for Mac Adds Photoshop Support
- 10:39 AM
- Hot Forum Topic - iPhones in Education
- 8:47 AM
- News - Apple Employee Injured in Store Shooting
- Fri, 10:29 AM
- News - Apple Warns of Learning Interchange Security Breach
- 7:30 AM
- News - Happy Fourth of July!
- Thu, 6:07 PM
- TMO Scoop - Psystar Moves to Drop Bankruptcy Ahead of Apple Legal Battle
- 5:37 PM
- News - Uncomfirmed Reports Say Apple & Nvidia On The Outs
The Mac Observer Reader Specials
- Download Typestyler, still the Ultimate Styling Tool for Internet, Print and Video Graphics. Works great in Classic with a Native OS X Version on the way. Free Tryout: www.typestyler.com
OWC: Big Drives, High Performance - Not High Prices! SATA 3.5" up to 1.5TB. Notebook up to 500GB. FW up to 6.0TB. 1.0TB Drive Models from as low as $97.99 www.MacSales.com
If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!
RamJet Memory: MacBook and MacBook Pro 4GB kits for $57.99! Mac Pro 4GB Kits $99.99! iMac and Mac mini 4GB Kits for $57.99! 1TB SATA Hard Drives for $109.99! Click hereFor the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.


