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The Gap to Offer Free iTunes Downloads in Jeans Promotion

by , 8:55 PM EDT, July 27th, 2005

The Gap is Apple's next marketing partner for the iTunes Music Store (iTMS), according to a report by Brandweek published Tuesday. The branding magazine said that the Gap will be conducting a marketing campaign centered around the idea that your favorite songs and your favorite jeans, Gap jeans, make the perfect fit. Customers who try on a pair of the retailer's new jeans will receive a free iTMS download.

The campaign will be marketed with print and TV ads, and will feature TV commercials with musicians singing covers of their favorite song while wearing Gap jeans. The company will be offering those collected covers in a CD at retail Gap locations for customers who make a US$60 or more Gap purchase.

According to Brandweek, the CD contains eight songs exclusively recorded for Gap by the stars of the new campaign, a director's cut of the fall TV commercial and behind-the-scenes footage from the filming of the commercial. There is no information yet on whether the songs recorded for the campaign will be available at the iTunes Music Store.

There is additional marketing-centric information in the Brandweek article.

Thanks to The Unofficial Apple Weblog for the heads up on the Brandweek article.

Observer Comments

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View Name:Guest
Thu Jul 28, 2005 12:30 pm Subject: Can't Be!
Close Name:Ampar Posts: 44 Joined: 04 May 2005
Thu Jul 28, 2005 12:33 pm Subject: Sure, it's a free song download but . . .

You have to choose from David Bowie's "Blue Jean", ZZ Top's "Blue Jean Blues" or Elton John's "Tiny Dancer." (Donovan was excluded because of the target audience's median age.)


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