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Apple's Switch to Intel 'Not Easy' for Developers, Adobe Exec Says

by , 8:00 AM EDT, September 1st, 2005

Apple's announced switch to Intel processors is a major challenge for developers and isn't as easy as Apple CEO Steve Jobs has made it out to be, according to Adobe CEO Bruce Chizen.

The Adobe chief told Cnet News.com that "moving the applications over is not that easy.

"Steve (Jobs) likes to trivialize the process and make it seem easy," he said. "Getting over to MacTel is work...You just can't turn a switch and get a MacTel product--and Steve knows that."

Mr. Chizen said the first MacTel-optimized versions of Adobe's creative products won't be available until the calendar fourth quarter of 2006 at the earliest. If that prediction holds true, it would mean some major software applications won't be available in time for the first Intel-based Macs that are expected to be released in the calendar third quarter of next year.

But Mr. Chizen prefaced his comments by saying he thinks the hard work will be a great benefit.

"I think in the long run it's going to be great because what the users will get is better performance...and greater value," he said. "At Adobe, we tend to optimize for Intel today on the Windows side. The fact that we'll be able to optimize for Intel cross-platform will make it even better for us."

Observer Comments

Show: Subjects Only | Full Comments
Close Name:macnut Posts: 52 Joined: 28 Jul 2004
Subject:

It's not easy for Adobe. That doesn't mean it's not easy for anyone else.I don't know why people keep mentioning this like it's the only situation developers will be facing. That's already been shown to be not the case (thanks Wolfram Research).

View Name:Guest
Subject: Thank You...
View Name:Guest
Subject: I wonder…
Close Name:RetiredMidn Posts: 16 Joined: 11 May 2004
Subject: Troubling...

At first glance, it's easy to shrug off Chizen's comments; he's not an engineer (as far as I can tell), and he's not nearly specific enough. It may be the case that Mactel will be a difficult port for Adobe, but Wolfram Research and Bare Bones Software, et. al., have already given lie to his sweeping generalization.

That being the case, why did he say what he did? My concern is that he is setting expectations low, because Adobe may decide that they won't do the port right away. I can certainly live without Adobe products, but a high-profile holdout from Mactel will generate a bit of FUD.

Close Name:Websnap Posts: 72 Joined: 17 Jun 2005
Subject: They had time

Adobe had lots of time to change the suite to Cocoa from Carbon for it to run more efficiently on os x. The altivec I can understand, but the rest should not have still been carbon. One thing's for sure, when this is all done. All native run apps on Mactel will just scream because their code have had some thorough scrubbing.

Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Subject:

It sounds like Adobe will ships its Creative Suite for Mactel well before the Professional x86 Macs are released. So I don't think there will be much of a problem there.

View Name:Guest
Subject: STOP!
Close Name:Jonkun227 Posts: 238 Joined: 02 Mar 2004
Subject:

Quote
Guest wrote:
Macarola

I feel a song coming on...

View Name:Guest
Subject: Adobe's software has been s*** for a long time
Close Name:mike3k Posts: 59 Joined: 31 Dec 2001
Subject: Worst Case Scenario

Adobe's products are probably the worst case scenario: Carbon rather than Cocoa & extensive use of AltiVec optimization. If they're using CodeWarrior rather than XCode, the major headache is porting to XCode.

Close Name:Small White Car Posts: 1960 Joined: 02 Jul 2004
Subject:

Quote
Guest wrote:
My rule: The longer a piece of software takes to load, the crappier it is.


That's why more and more people are moving towards the "calculator-only" method of computing.

Saves TONS of time.

View Name:Guest
Subject:
View Name:Guest
Subject: Building an app that runs on Windows and Mac
View Name:Guest
Subject:
View Name:Guest
Subject: Not MacTel
View Name:Guest
Subject: Carbon vs. Cocoa
View Name:Guest
Subject: Carbon vs. Cocoa
View Name:Guest
Subject: Jobs is a liar. Nothing new here.
View Name:Guest
Subject: It probably is hard for Adobe - and for Microsoft.
Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Subject:

Quote
Guest wrote:
Please please stop calling it MacTel!!!

It's not MacBM or Macarola now is it? NO!
Of course there is no term "Macarola". Why would anyone have said that?!? Try and follow me here... we now have 2 very distinct hardware architectures that will be present in Apple Computers. I haven't lost you yet, have I? Perhaps maybe once in a while people will be attempting to communicate with each other and at some point one may wish to differentiate one of these architectures from the other while at the same time also indicating that they are referring to a Mac and not a Wintel machine. And I suppose the person might say MacTel as a shorthand way of doing this. But apparently this bothers you... to the point where you actually had to post and complain about it. I must assume this is due to the fact that you really wanted to post but could not think of anything intelligent to say related to the topic. But we're all really nice, so from now on we will all say "Apple Macintosh Personal Computers which contain an Intel manufactured central processing unit". Is that acceptable? My only goal here is to make you happy.

View Name:Guest
Subject: Macorola
View Name:Guest
Subject:
Close Name:Rainy Day Posts: 607 Joined: 07 Jun 2005
Subject: Don’t be silly

Quote
Please please stop calling it MacTel!!!

It's not MacBM or Macarola now is it? NO!

You’re absolutely right. MacTel is a telephone. It’s Macintel! (With a little “i”.)

View Name:Guest
Subject: Check USPTO for Mactel
Close Name:Mikuro Posts: 454 Joined: 15 Jun 2002
Subject: *sigh*

So much that you hear about this issue is either fanboy hyper-happiness or FUD-filled axe-grinding. This story, and the replies here, are fine examples.

"We [Adobe] will have trouble. Therefore the switch is terribly hard!"
or
"Wolfram and Bare Bones did it easily. Therefore the switch is trivial!"

The truth is, it's nowhere near as simple as the rosy just-a-recompile Steve Jobs and the Apple fanboys would like everyone to think. BUT it's also not going to be nearly as hard for most people as it will be for Adobe.

I speak as someone who codes exclusively in REALbasic and Objective-C/Cocoa (with Xcode, of course). In theory, it should be easier for me than just about anyone. But it's going to take more than just a recompile. I'm already getting headaches from the switch.

That said, I'll deal. Once I get in the groove and start writing my programs with cross-chip implementation in mind, I don't think I'll have much trouble. I mean, I already make some of my RB apps for Windows; it's an incredible pain in the rear to port most of my projects to Windows, but when I start one with that in mind, it's not really that hard, and implementing for Intel OS X will obviously be easier. So I think the problem will be a mostly one-time shock. That doesn't mean it's not going to be a big pain, though.

View Name:Guest
Subject:
Close Name:DancingOx Posts: 9 Joined: 24 Mar 2005
Subject: Adobe should know problems when they see one

(Sorry for reposting but I thought I was logged in...)

In fairness to Job's role-out, he never said the migration would be like "flipping a switch." What Jobs said was appropriate for the setting and what it meant for the developers reading between the lines. Chizen's misattribution speaks louder about Chizen then jobs.

The deeper issue for me is this nonsense whining from Adobe. More than a few posts here back up my experience regarding their products. Adobe's Mac products are rapidly devolving, particularly as their version numbers rise (more or less) Check MacFixIt out -- right now, CS2 is under heavy criticism for its slow performance. If poor performance is any bellwether about the quality of the underlining code, then, Chizen is at least qualified to understand problematic software development environments. (That comment is a cheap shot but I'm letting it stand)

The best option, one I eagerly await, is the maturation of software products out side of the Adobe/Macromedia stable, from committed Mac developers. For example, I use OmniGraffle whenever possible. It's not as mature as Illustrator or Freehand, but it's an excellent program with top-notch software support.

View Name:Guest
Subject: Chizen states the obvious
View Name:Guest
Subject: Carbon encourages partial compliance
View Name:Guest
Subject:
View Name:Guest
Subject:
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