TMO Reports - Apple's Mac Market Share Climbs to 4.3% in U.S. [Update] || The Mac Observer

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Apple's Mac Market Share Climbs to 4.3% in U.S. [Update]

TMO Reports - Apple's Mac Market Share Climbs to 4.3% in U.S. [Update]

by , 6:25 PM EDT, October 17th, 2005

Apple Computer's market share of the U.S. computer market climbed to 4.3% in the September quarter, according to market research firm IDC. That's an increase from 3.3% from the year-ago quarter. Apple was the number five vendor in the U.S. market, behind Dell, HP, Gateway, and Lenova (formerly IBM's PC division), and the company showed a steeper climb in U.S. unit sales, 44.6%, than any other company in IDC's report.

IDC broke Apple's U.S. unit sales at 737,000 units. By comparison, number one vendor Dell shipped some 5.638 million PCs in the US. Dell had 33.2% of the market, well ahead of perennial number two HP, which had 20.3% of the market.

Gateway, a company that worked hard to be allowed to license the Mac OS in the early 1990s, showed what IDC called the second consecutive quarter of significant recovery. In recent years, the company had been seen as being on hard times with declining fortunes. In the September quarter, Gateway was the number three U.S. vendor. The company posted a 35.2% growth in unit sales, second to Apple, and claimed some 6.4% market share.

Worldwide, Apple saw a 48% increase in unit sales, but didn't crack the top five PC vendors (Dell, HP, Lenova, Acer, Siemens). IDC didn't specify Apple's worldwide market share, but extrapolating from Apple's own total Mac unit sales of 1.236 million Macs, a record quarter for the company, the company had some 2.3% global market share.

Such extrapolations are dangerous, at best, because IDC does not rely solely on corporate numbers, but uses its own formulas and research methods to determine units shipped. Using Apple's reported unit sales to determine market share based on IDC's global numbers is therefore an inexact science. Nonetheless, this rough and ready estimate shows Apple is holding its own in the global market.

Total worldwide unit sales increased by 17%, and IDC noted that this was despite increasing energy prices and interest rates. It was the low end of the market, a market Apple addressed earlier in 2005 with the inexpensive Mac mini, that drove overall growth. U.S. total shipments grew by 11%.

[Update: This story was updated with additional information and details. - Editor]

Observer Comments

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Close Name:Guest
Mon Oct 17, 2005 7:07 pm Subject: Yoohoo - c'mon in Realitycheck...

We miss you.

Reply | Quote

Close Name:Guest
Mon Oct 17, 2005 7:17 pm Subject: Please...

Don't feed the troll.

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Close Name:algr Posts: 296 Joined: 07 Aug 2003
Mon Oct 17, 2005 8:15 pm Subject:

Don't feed the troll.

But he's STARVING! Poor RC...

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Close Name:Guest
Mon Oct 17, 2005 9:52 pm Subject: Poor WinClowns...

Apple's marketshare is UP, and RC has run for the hills with his tail between his legs.

Sux to be a WinClown these days.

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Close Name:macslut Posts: 61 Joined: 03 Sep 2004
Mon Oct 17, 2005 10:38 pm Subject: Gateway tried to license the Mac????

"Gateway, a company that worked hard to be allowed to license the Mac OS in the early 1990s,"

Huh?

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Close Name:studentx Posts: 38 Joined: 16 Aug 2004
Tue Oct 18, 2005 1:09 am Subject: Osborne Effect taking its toll...

Oh, yeah. Switching to Intel is just killing sales.

Osborne Effect taking its troll, I meant.

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Close Name:Guest
Tue Oct 18, 2005 4:35 am Subject: Re: Poor WinClowns...

Quote
Anonymous wrote:
Apple's marketshare is UP a creek without a paddle, and Windows PCs have made it to the living room with plenty of fun to share among family members.

Sux to be an iMac FrontRow user these days.

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Close Name:Guest
Tue Oct 18, 2005 9:15 am Subject: Your post is infected

Notice, this Windoze posting is infected with stupidity.

"My 386 runs doom which is now a major motion picture so I gota be the coolest on the block"

____________________________________________________________________
best viewed on an Atari 2600

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Close Name:Guest
Tue Oct 18, 2005 9:29 am Subject: Re: Your post is infected

Quote
Anonymous wrote:
Notice, i doze during Steve Job's easily dissected stupid Keynote speeches.

"My Xbox 360 runs circles Apple's Motion so I gota be the coolest on the block"

____________________________________________________________________
best viewed on an Atari 2600

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Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Tue Oct 18, 2005 10:48 am Subject:

Guest what does XBox 360 have to do with Motion? Like I'm getting an XBox 360, but I'm not planning on trying to use it for any video effects production.

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Close Name:Guest
Tue Oct 18, 2005 6:41 pm Subject: Nice Job, Apple!

Apple's US marketshare is up 30% in just a year... quite an achievement. Obviously, the halo effect is alive and well, pluls some Windows users are beginning to tire of the virus/spyware/malware experience.

I think as long as Jobs stays healthy, Apple is going to continue cranking out the hits and getting stronger and stronger. I for one welcome it. Competition moves the industry forward, whereas a monopoly situation simply causes stagnation. We're all better off for Apple doing so well, even diehard Windows users are.

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Close Name:Guest
Tue Oct 18, 2005 8:13 pm Subject: cheerleaders

I've been on Apple since before the mac, so while my next remark definitely comes in troll domain, it's not a win troll:

You're all a bunch of cheerleaders

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Close Name:Guest
Wed Oct 19, 2005 1:53 am Subject: Re: WinClowns

Quote
Anonymous wrote:

LOL. Go back to sucking most of the oxygen out of the third-party Mac advertising market, a-p-p-l-e.

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Close Name:Guest
Wed Oct 19, 2005 2:06 am Subject: Re: cheerleaders

Quote
Guest wrote:
I've been on Apple since before the mac, so while my next remark definitely comes in troll domain, it's not a win troll:

You're all a bunch of cheerleaders

Considering how great Apple's been doing lately, its certainly no crime to be applauding. Lighten up, and enjoy the ride.

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Close Name:Guest
Wed Oct 19, 2005 2:32 am Subject: Re: cheerleaders

Quote
Anonymous wrote:

Considering how thin Apple's iMac has been, its certainly no crime to be asking for a new logic board that doesn't overheat. Light up your iMac by letting it sit and burn up, and enjoy the fireworks.

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Close Name:Guest
Wed Oct 19, 2005 5:27 am Subject:

Quote
A Winbot lost in his own little world wrote:

Apple's marketshare is UP a creek without a paddle

I love it when the frothing Windows lemmings actually try to claim that Apple's marketshare is in trouble immediatel after the facts come in showing that their marketshare has gone up.

That just takes some staggering commitment to self-delusion.

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Close Name:Guest
Wed Oct 19, 2005 8:03 am Subject:

Quote
Think Frothing wrote:

I love it when the frothing Mac zombies actually try to claim that Apple's marketshare is up thanks to products that haven't shipped yet.

That just takes some staggering commitment to Cupertino.

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Close Name:Guest
Thu Oct 20, 2005 10:50 am Subject:

Quote
a spaced-out Windows cultist wrote:

I love it when Microsoft stirs their Kool-Aid so hard it gets frothy. It gives me the power to say Apple's marketshare is in trouble even when I'm commenting on the news that their marketshare has in fact just increased.

That should secure my place behind the comet, right? Hail Bill's Gate, moon brother!

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Close Name:Bookman Posts: 543 Joined: 22 Apr 2002
Thu Oct 20, 2005 12:05 pm Subject:

If Apple maintains their current rate of growth in the near term, coupled with what will undoubtedly be some droolworthy Intel-powered laptops coming out next year, they could reach 10% market share in a couple of years.

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Close Name:Guest
Thu Oct 20, 2005 11:45 pm Subject:

Quote
a lonely Mac LAN gamer wrote:

I love it when Apple stirs up lawsuits when they make it hard to return their products. It gives me the power to say Apple's marketshare is in trouble even when Steve's lackeys at Time magazine and such claim that their marketshare has increased.

I should use Comet to clean up these Kool-Aid stains on my carpet, right? Hail Steve's neck, turtle brother!

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Close Name:Guest
Fri Oct 21, 2005 8:40 am Subject:

Quote
Guest wrote:
Quote
a spaced-out Windows cultist wrote:

I love it when Microsoft stirs their Kool-Aid so hard it gets frothy. It gives me the power to say Apple's marketshare is in trouble even when I'm commenting on the news that their marketshare has in fact just increased.

That should secure my place behind the comet, right? Hail Bill's Gate, moon brother!

Haha, good one.

I guess we found RC's replacement, huh? He's not half as good, but he'll do.

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Close Name:Guest
Fri Oct 21, 2005 1:06 pm Subject:

Quote
Anonymous wrote:

Haha, one thousand songs. Impossibly small.

I guess we found Dial-A-Dork Replacement podcasts for our crappy iPod, huh? And the video iPod isn't half as good as Windows PMC's for my favorite "That's So Raven," but it'll do.

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Close Name:Guest
Sat Oct 22, 2005 7:28 pm Subject: cheerleader comment

ahem, original poster here likes to distance himself as far as possible from all replies bar one. And to that poster I say yes I do enjoy the ride. This week visited the Soho Apple store, definitely an experience (am from Europe).
Cheers

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Close Name:Guest
Sun Oct 23, 2005 12:40 pm Subject: Re: cheerleader comment

Quote
Anonymous wrote:
ahem, the original iMac poster featured 5 ugly colors. And to that poster I say yes I do hate it. I visited the weak Soho Apple store, definitely an experience (am from Microsoft).
Beers

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Close Name:Dreadnought Posts: 162 Joined: 01 Jan 2005
Mon Oct 24, 2005 3:25 pm Subject: Just disgusting

You know - I really thought Mac people were better than this. It's one thing to feed the troll, it's another to behave worse than the troll.

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