OK let me get this straight. Sony (rootkit) is #6, and Microsoft (convicted of being an abusive monopoly) is #7. I'm thinking the authors of the WSJ article need to define Reputation. The companies high on the list have a good reputation for making money but there doesn't seem to be any connection between their rankings and ethical behavior.

Actually, you nailed this one... seems like profits is the rule and ethics is no longer considered a component of 'reputable' companies.

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geoduck wrote:
OK let me get this straight. Sony (rootkit) is #6, and Microsoft (convicted of being an abusive monopoly) is #7. I'm thinking the authors of the WSJ article need to define Reputation. The companies high on the list have a good reputation for making money but there doesn't seem to be any connection between their rankings and ethical behavior.

This WSJ article isn't about the best innovators, it's about who's the company with the highest market cap or that my father invested $ in and looked up to and makes the most money. From this article you can see the disconnect between the money grubers (WSJ)who want to maintain/increase their portfolios and the people and companies really driving innovation and deserving credit for it. It wouldn't surprise me if ten years from now Microsoft makes an "ePOD," MP3 music player, and these same old fools hail it as the biggest thing since sliced bread- they better since they have their retirement riding on it. Don't laugh. It would be Windows 95 all over

May I ask who is CEO Apple in 1995?

Is "the American on the street" really this dumb ?
M$ moving from #6 (!?!?) to #7 (?!?!) …
This reflects September's ratings (pre-rootkit for Sony) … They now must have moved UP to #1 or 2, then …
Is Enron on the list too ? How about Halliburton ? According to the others, they should also enjoy a nice position.

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Mace wrote:
May I ask who is CEO Apple in 1995?

The first part of the survey asks for two companies with the best reputation AND two companies with the worst. So, there are really two components to the survey: selection of companies who have a very visible reputation, and then ranking as to what their reputations actually are. This is why (I'm guessing), Halliburton and Enron are both on the full final list (at the bottom).

Mrs. Maimon is tagging Corp. America with the fault of why there is a "dissolving values and the work ethic in America".

Wrong.

"...a tremendous amount of greed, dishonesty, incompetence and a general lack of humanity" is a direct result of the absence of a solid faith [in our nation today] upon which this nation was founded upon.

Where did the 3 'branches of government' come from? Christian Scripture
What were the then-definitions of "Providence" and "Creator"? The Chrisitian God and/or Christ.

I'm not seeking to get religious on anyone here. How does all this relate to Apple's reputation?

Well, they have a fruit with a bit in it <grin>. (just kidding, sheesh!)

Guest wrote "Where did the 3 'branches of government' come from? Christian Scripture"

Eh? As an outsider, I thought the US prided itself on being a secular state founded on 18th century Enlightenment rationalism. Of course, nowadays its perhaps moving towards being a fundamentalist theocratic state, but that sounds oversimplified in an Orwellian manner.