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Creative Plans Music Player Patent Battle

Creative Plans Music Player Patent Battle

by , 12:25 PM EST, December 8th, 2005

Sim Wong Hoo, CEO of Creative, a maker of digital music players, told the BBC that he plans on aggressively pursuing protection for a patent the company owns. The patent describes a way of using menus to navigate through songs on a digital music player.

Mr. Sim commented "We will pursue all manufacturers that use the same navigation system. This is something we will pursue aggressively."

Although Creative isn't naming who it plans on going after, odds are Apple is at the top of its list, with the release of the Vision:M digital and video music player may be a shot across Apple's bow. The Vision:M bears an uncanny resemblance to Apple's video capable iPod, and its menu setup seems to go beyond a coincidental similarity. It even goes so far as to include a green battery indicator in the upper right corner of the display, just like iPods with color screens.

The Vision:M's resemblance to the video capable iPod is nothing more than coincidence, according to Mr. Sim. He denied that his company copied Apple's design, saying Creative's product had been in the works for more than a year.

Creative may have come on scene earlier with a digital music player, but it's Apple that controls the market. Creative has been playing catch-up ever since the iPod started selling.

If Creative were to win a court battle over its patent infringement claims, that could spell trouble for other digital music player companies, including Apple. A settlement could include anything from royalty payments to Creative, up to injunctions barring the sale of competing MP3 players.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:geoduck Posts: 1922 Joined: 30 Dec 2003
Subject:

The idea of "a way of using menus to navigate through songs on a digital music player" was based on similar preexisting products. The patent should never have been issued. To Apple, Creative, MS or anyone. Songs are just files. The iPod is just a small computer with a file system and a Menu driven GUI interface. The basic form has existed ever since the first GUI interfaces. This is another example of the Patent Office screwing up and leaving it to litigation to clean up their mess.



Last edited by geoduck on Thu Dec 08, 2005 2:28 pm; edited 1 time in total
Reply | Quote
Close Name:randompro42 Posts: 236 Joined: 25 Sep 2003
Subject:

to beat a dead horse, its been around longer than that

DOS and PRODOS took advantage of a tiered menu system for the system software, so its been around since the CLI has existed (and i would contend my iPod is a CLI, not a GUI)

should we be surprised... i think not

TRO

Close Name:bryson Posts: 79 Joined: 05 Mar 2002
Subject: ironic

Ironic they make this announcement the day after they release a blatant iPod ripoff product.

Close Name:burrito Posts: 177 Joined: 07 Aug 2005
Subject:

creative media players have always been pieces of $#!%. just because they can't come up with an elegant product to compete with the ipod is no reason why apple should be punished. if creative has to resort to a lawsuit, then they're basically admitting that they suck, and that their research and development teams are creatively and aesthetically bankrupt. don't even get me started on their piss poor excuse for software. ipod is successful because of itunes-- ipod + itunes. even if creative came up with a decent device, their software is so buggy that it becomes an ultra pain in the ass to sync the damn device. also, forget using a single piece of software to sync your device AND play back music on your computer. creative's media software crashes so much that it makes microsoft products feel solid. i used both a creative mp3 player and their mediasource software before i got my ipod. my experience was so miserable that i will never buy a creative-branded product again.

Close Name:stuartea Posts: 327 Joined: 08 Aug 2005
Subject:

If Apple couldn't protect the Mac OS I don't see how Creative can protect something which is just a type of hierarchal menus.

Close Name:Tiger Posts: 1018 Joined: 17 Jun 2003
Subject: Ironic?

Not hardly. Intentional. They're itching for a fight, which is beyond me. Why do you pick a fight with someone who has $5 Billion in the bank, loves to get into lawsuits, and is going to kick your a$$ collectively?

And I have to laugh. The two companies going after Apple: Creative + Real.

Neither are really creative!

Close Name:Guest
Subject: I Guess Creative Realizes That It CAN'T Compete...

Guess Creative has finally realized that it can't go toe-to-toe with Apple in the marketplace with any hope of success. So now it has a two-pronged strategy:

1) Sue

2) Copy the iPod wherever it can get away with it (see Creative latest mp3 player, just released- it tries VERY hard to look like its running the iPod's UI), and then use your own bogus lawsuits as leverage against Apple when it inevitably sues you for copying the iPod

Poor Creative. Such a bunch of little bi-tches.

Close Name:dux5 Posts: 112 Joined: 02 Jul 2002
Subject: I guess it's the BlackBerry strategy

This reminds me so much of NTP's (I think that's the name) attempt to extort RIM over the BlackBerry. Can't make a better product (or in that case, can't make a product), no problem, we'll use a BS patent that never should have been issued to make some bank.

Close Name:Guest
Subject: The patent is valid

It doesn't matter if the approach existed with a computer OS – this patent was granted for using the approach on a portable media player.

Most interestingly, I read (on a competing Mac site forum) that the nature of the patent prohibits Creative from pursuing the manufacturer of such a device, but only the users. This leads me to think that Mr. Sim is actually blowing smoke, probably trying to affect his company's stock value. What an arse.

Close Name:Guest
Subject: My Creative Player Works Great

Had a Creative mp3 player for about a year now. Works great. Long battery life, FM (sorry for all you folks that live in radio wasteland...we have some a great college station and even a better one from the high school), and not a scratch on it!

Close Name:Guest
Subject: Re: My Creative player works great

Quote
Guest wrote:
Had a Creative mp3 player for about a year now. Works great. Long battery life, FM (sorry for all you folks that live in radio wasteland...we have some a great college station and even a better one from the high school), and not a scratch on it!

That's nice, but I'd still rather have an iPod.

Close Name:Bosco Posts: 1002 Joined: 03 Jun 2002
Subject: End of the year is coming...

And that can only mean one thing... TMO's "Asshat of the Year" issue!! Nominees are:

1. Jason Tomczak for proving that the torsion caused by the bending of his fat ass can scratch an iPod Nano.

2. Rob Glaser for whining because he and his stupid compnay just aren't relevant.

3. Sim Wong Hoo (which means "Adam Curry" in Korean) for making the Dell DJ Doody look good.

Please cast your vote before midnight Texas time, December 31, 2005. The winner will be announced during halftime of the Rose Bowl on January 4, about 10 minutes after USC rests its starters after securing a 3rd straight national championship.

Close Name:Guest
Subject:

Apple ripped off Xerox for the Lisa and subsequently the MAcintosh, Apple ripped off its name from the Beatles. It's business practices are highly restrictive in the iTunes sector. It is not at all surprising that Creative now says that Apple ripped off its interface. Apple sicks!

Close Name:Intruder -   TMO Mac Specialist Posts: 3149 Joined: 07 Jul 2004
Subject:

Yeah, right.

Any other urban myths you'd like to dredge up, even though every one has been proven false many times?

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