Creative Plans Music Player Patent Battle
Creative Plans Music Player Patent Battle
by , 12:25 PM EST, December 8th, 2005
Sim Wong Hoo, CEO of Creative, a maker of digital music players, told the BBC that he plans on aggressively pursuing protection for a patent the company owns. The patent describes a way of using menus to navigate through songs on a digital music player.
Mr. Sim commented "We will pursue all manufacturers that use the same navigation system. This is something we will pursue aggressively."
Although Creative isn't naming who it plans on going after, odds are Apple is at the top of its list, with the release of the Vision:M digital and video music player may be a shot across Apple's bow. The Vision:M bears an uncanny resemblance to Apple's video capable iPod, and its menu setup seems to go beyond a coincidental similarity. It even goes so far as to include a green battery indicator in the upper right corner of the display, just like iPods with color screens.
The Vision:M's resemblance to the video capable iPod is nothing more than coincidence, according to Mr. Sim. He denied that his company copied Apple's design, saying Creative's product had been in the works for more than a year.
Creative may have come on scene earlier with a digital music player, but it's Apple that controls the market. Creative has been playing catch-up ever since the iPod started selling.
If Creative were to win a court battle over its patent infringement claims, that could spell trouble for other digital music player companies, including Apple. A settlement could include anything from royalty payments to Creative, up to injunctions barring the sale of competing MP3 players.
Observer Comments
The idea of "a way of using menus to navigate through songs on a digital music player" was based on similar preexisting products. The patent should never have been issued. To Apple, Creative, MS or anyone. Songs are just files. The iPod is just a small computer with a file system and a Menu driven GUI interface. The basic form has existed ever since the first GUI interfaces. This is another example of the Patent Office screwing up and leaving it to litigation to clean up their mess.
creative media players have always been pieces of $#!%. just because they can't come up with an elegant product to compete with the ipod is no reason why apple should be punished. if creative has to resort to a lawsuit, then they're basically admitting that they suck, and that their research and development teams are creatively and aesthetically bankrupt. don't even get me started on their piss poor excuse for software. ipod is successful because of itunes-- ipod + itunes. even if creative came up with a decent device, their software is so buggy that it becomes an ultra pain in the ass to sync the damn device. also, forget using a single piece of software to sync your device AND play back music on your computer. creative's media software crashes so much that it makes microsoft products feel solid. i used both a creative mp3 player and their mediasource software before i got my ipod. my experience was so miserable that i will never buy a creative-branded product again.
Not hardly. Intentional. They're itching for a fight, which is beyond me. Why do you pick a fight with someone who has $5 Billion in the bank, loves to get into lawsuits, and is going to kick your a$$ collectively?
And I have to laugh. The two companies going after Apple: Creative + Real.
Neither are really creative!
Thu Dec 08, 2005 4:34 pm Subject: I Guess Creative Realizes That It CAN'T Compete...
Guess Creative has finally realized that it can't go toe-to-toe with Apple in the marketplace with any hope of success. So now it has a two-pronged strategy:
1) Sue
2) Copy the iPod wherever it can get away with it (see Creative latest mp3 player, just released- it tries VERY hard to look like its running the iPod's UI), and then use your own bogus lawsuits as leverage against Apple when it inevitably sues you for copying the iPod
Poor Creative. Such a bunch of little bi-tches.
Thu Dec 08, 2005 6:42 pm Subject: I guess it's the BlackBerry strategy
It doesn't matter if the approach existed with a computer OS – this patent was granted for using the approach on a portable media player.
Most interestingly, I read (on a competing Mac site forum) that the nature of the patent prohibits Creative from pursuing the manufacturer of such a device, but only the users. This leads me to think that Mr. Sim is actually blowing smoke, probably trying to affect his company's stock value. What an arse.
QuoteGuest wrote:
Had a Creative mp3 player for about a year now. Works great. Long battery life, FM (sorry for all you folks that live in radio wasteland...we have some a great college station and even a better one from the high school), and not a scratch on it!
That's nice, but I'd still rather have an iPod.
Sat Dec 10, 2005 12:42 am Subject: End of the year is coming...
And that can only mean one thing... TMO's "Asshat of the Year" issue!! Nominees are:
1. Jason Tomczak for proving that the torsion caused by the bending of his fat ass can scratch an iPod Nano.
2. Rob Glaser for whining because he and his stupid compnay just aren't relevant.
3. Sim Wong Hoo (which means "Adam Curry" in Korean) for making the Dell DJ Doody look good.
Please cast your vote before midnight Texas time, December 31, 2005. The winner will be announced during halftime of the Rose Bowl on January 4, about 10 minutes after USC rests its starters after securing a 3rd straight national championship.
Wed May 17, 2006 9:37 am Subject:
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