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Apple to Take Over Our Homes In 2006
by , 10:25 AM EST, December 29th, 2005
Apple is poised to work its way into our personal lives in 2006, from our entertainment centers, living rooms and kitchens, all the way to our bedrooms and bathrooms, according to Bambi Francisco's predictions for MarketWatch. She also predicts that Apple will release an updated video capable iPod in the first quarter, and that CBS and News Corp will join the growing list of video content providers at the iTunes Music Store.
Apple has been proving itself as a media powerhouse over the last year. It is already the Number 7 music retailer, according to NDP, which is an impressive feat for a computer manufacturer. Apple's popularity is showing in other areas, too. According to Nielsen/NetRatings, it is the fastest growing Web property.
The current rumors have Apple announcing digital home media centers, new content subscription services, PDA's, cell phones, and more in 2006. In reality, only Steve Jobs knows what's really coming our way, and he'll tell when he's good and ready.
What we can deduce, however, based on what Apple has already shown us, is that it is well positioned to take over our home media experience. Several pieces are already in place, like iTunes and the iTunes Music Store, for purchasing and playing our music and TV shows. Airport Express lets you stream your music from iTunes to your home stereo. Front Row and the new iMac with remote control make it easy to listen to music, watch movies and photographs, and view Internet-streamed movie trailers from your couch, and the video capable iPod lets you take your digital media with you where ever you go.
The next step is to bring the pieces together with typical Apple flair, and its collaboration with Intel may be a big part of that. Intel's new Viiv chip set is designed to make it easier to manage music, video, and photo libraries, and includes the tools to handle the Digital Rights Management that the big studios demand. Apple's announced switch to Intel processors for upcoming Macs will make it even easier to integrate Viiv into new home theater-focused Macs.
With Macworld Expo on a couple of weeks away, we may get some of our answers soon. On the other hand, we have a whole year ahead of us that's ripe for surprise Apple announcements.
Observer Comments
Thu Dec 29, 2005 7:38 pm Subject: Re: Intel, viiv , DRM and Fairplay
QuoteI haven't looked at it closely, but I'm gonna go out on a limb here and assume that viiv is an extinsible framework, meaning that those who offer it can expand upon it in their individual offerings. I.E. include their own proprietary codecs, etc. So Apple's viiv implementation would obviously offer fairplay support while Dell's (for example) would not... well unless you include iTunes. Ok now I'm confused.Guest wrote:
so, does this look to anyone else like the intel viiv thingumy will be able to play fair with fairplay, and if so, is that the way ther fairplay may eventually be extended to other platforms...and will windows based PC's that include viiv be able to use them for itunes fairplay decoding, and is that going to be open for others to play with? I don't know the technical details of what it all means, but it sounds interesting.
CB.
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