Lance Armstrong is a brand? I thought he was a person.

For marketeers, a person can be regarded a brand, even if they don't actually sell something.

For instance, if Jay Leno wanted to pull a high-profile guest in, his producers might consult a listing much like the one above, with the listing tailored to the show's dominant demographic.

I'm not saying Leno does that. For illustrative purposes only.

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coaten wrote:
For marketeers, a person can be regarded a brand, even if they don't actually sell something.

For instance, if Jay Leno wanted to pull a high-profile guest in, his producers might consult a listing much like the one above, with the listing tailored to the show's dominant demographic.

I'm not saying Leno does that. For illustrative purposes only.

How much of a draw is a SteveNote address at MacWorld, product endorsement is big money.

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Guest wrote:
Lance Armstrong is a brand? I thought he was a person.

Tiger. Michael. Oprah. Gretzky. Dale.

All fine examples of others who are people and brands.

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dux5 wrote:

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Guest wrote:
Lance Armstrong is a brand? I thought he was a person.

Tiger. Michael. Oprah. Gretzky. Dale.

All fine examples of others who are people and brands.

Michael! Michael Dell is a brand?

Just a joke Dux5, I assume you mean Michael Jackson.

I think he actually meant Michael Jordan, who's considered a much bigger brand image. At least in the US.

I hope that was a joke too and you really know that Michael is Michael Jordan...

I thought it was MIchael Jackson

Yeah. And who the F is Dale?

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Guest wrote:
I hope that was a joke too and you really know that Michael is Michael Jordan...

I am not that much of sports fan, so I didn't assume he meant Michael Jordan. I am not that much of pop music fan either, but Michael Jackson has more name recognition to me than Mr Jordan. Who is this Jay Lowe guy that was going out with Ben Afflick?

Okay I was just told by my family that I am off for a two seminar so that I can catch up on current culture.

Hey Brian, sorry to get off topic

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Guest wrote:
Yeah. And who the F is Dale?

I am being serious, my first thought was Dale from Chip and Dale, about 50 years ago I had one of their lunch boxes. http://disney.go.com/vault/archives/characters/chipdale/chipdale.html

Now I am really going out on a limb and say that it is Dale Earnhart the NASCAR driver.

Cultural/regional/national differences are all. When I saw Dale I immediately thought of advertising cartoon characters Ches and Dale, of Chesdale Cheese, an ad on New Zealand TV in the seventies.

So Michael Jackson is a brand; Michael Jordan is a brand; Michael Dell, no matter what you think of him, has created a brand. He isn't one himself, but his computers certainly are.

Reality Check must be spinning in his grave.

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Big Ben and The Bus!

I didn't realize that post would generate such a long list of replies.

Michael = Jordan. Sorry to all the other Michaels out there, but when you can look at a single-color icon of a guy holding a basketball and know who it is (even when you can't stand the sport), you've got a person who's a brand. I guess Mr. Jackson is a brand, too - but, in my mind, he needs two names, not just one. Do I really need to go on a tirade about Micahel Dell? I didn't think so.



Dale = Earnhart. People drive around with his number (and nothing more) on their back windshields and just about everybody "gets" it.

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mrmgraphics wrote:
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Big Ben and The Bus!

Big Ben is gonna topple and The Bus stops in Detroit for a not-so-good homecoming = Seattle will stop the bus + not pay a quarter either for doing so.