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Apple Ranked Top Brand in U.S.

Apple Ranked Top Brand in U.S.

by , 8:45 AM EST, January 23rd, 2006

Apple was ranked as the top brand in the United States for 2005 by brandchannel. The number two brand was Google. In the global market, however, the two are flip-flopped: Google took first place, and Apple took second. The rankings are based on which companies had the greatest impact in 2005.

Apple earned its ranking thanks to a year of impressive innovations. Products like the Mac mini, Tiger, and three new iPods, the shuffle, nano and video capable iPod, all wowed consumers and analysts alike.

Here is a breakdown of the top five brands Globally, and in the U.S.:

Global	US
Google	Apple
Apple	Google
Skype	Starbucks
Starbucks	Target
Ikea	Lance Armstrong

Brandchannel conducts an annual study in November and December where it asks readers to vote for the brands that had the most impact on them, good or bad, over the last year. For 2005, it had over 2,500 people from 99 countries vote in the study.

Observer Comments

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Close Name:Guest
Mon Jan 23, 2006 10:53 am Subject: Huh?

Lance Armstrong is a brand? I thought he was a person.

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Close Name:coaten Posts: 3071 Joined: 10 Oct 2001
Mon Jan 23, 2006 11:02 am Subject:

For marketeers, a person can be regarded a brand, even if they don't actually sell something.

For instance, if Jay Leno wanted to pull a high-profile guest in, his producers might consult a listing much like the one above, with the listing tailored to the show's dominant demographic.

I'm not saying Leno does that. For illustrative purposes only.

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Close Name:Al Swearengen Posts: 339 Joined: 10 May 2005
Mon Jan 23, 2006 11:28 am Subject: How much

Quote
coaten wrote:
For marketeers, a person can be regarded a brand, even if they don't actually sell something.

For instance, if Jay Leno wanted to pull a high-profile guest in, his producers might consult a listing much like the one above, with the listing tailored to the show's dominant demographic.

I'm not saying Leno does that. For illustrative purposes only.

How much of a draw is a SteveNote address at MacWorld, product endorsement is big money.

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Close Name:dux5 Posts: 112 Joined: 02 Jul 2002
Mon Jan 23, 2006 1:49 pm Subject:

Quote
Guest wrote:
Lance Armstrong is a brand? I thought he was a person.

Tiger. Michael. Oprah. Gretzky. Dale.

All fine examples of others who are people and brands.

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Close Name:Al Swearengen Posts: 339 Joined: 10 May 2005
Mon Jan 23, 2006 2:14 pm Subject: Michael!

Quote
dux5 wrote:
Quote
Guest wrote:
Lance Armstrong is a brand? I thought he was a person.

Tiger. Michael. Oprah. Gretzky. Dale.

All fine examples of others who are people and brands.

Michael! Michael Dell is a brand?

Just a joke Dux5, I assume you mean Michael Jackson.

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Close Name:Guest
Mon Jan 23, 2006 3:03 pm Subject: Michael

I think he actually meant Michael Jordan, who's considered a much bigger brand image. At least in the US.

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Close Name:Guest
Mon Jan 23, 2006 4:29 pm Subject: Wrong Michael

I hope that was a joke too and you really know that Michael is Michael Jordan...

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Close Name:Guest
Mon Jan 23, 2006 5:23 pm Subject:

I thought it was MIchael Jackson

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Close Name:Guest
Mon Jan 23, 2006 5:24 pm Subject: Michael Jackson

Yeah. And who the F is Dale?

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Close Name:Al Swearengen Posts: 339 Joined: 10 May 2005
Mon Jan 23, 2006 5:39 pm Subject: Actually

Quote
Guest wrote:
I hope that was a joke too and you really know that Michael is Michael Jordan...

I am not that much of sports fan, so I didn't assume he meant Michael Jordan. I am not that much of pop music fan either, but Michael Jackson has more name recognition to me than Mr Jordan. Who is this Jay Lowe guy that was going out with Ben Afflick?

Okay I was just told by my family that I am off for a two seminar so that I can catch up on current culture.

Hey Brian, sorry to get off topic

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Close Name:Al Swearengen Posts: 339 Joined: 10 May 2005
Mon Jan 23, 2006 5:43 pm Subject: Dale

Quote
Guest wrote:
Yeah. And who the F is Dale?

I am being serious, my first thought was Dale from Chip and Dale, about 50 years ago I had one of their lunch boxes. http://disney.go.com/vault/archives/characters/chipdale/chipdale.html

Now I am really going out on a limb and say that it is Dale Earnhart the NASCAR driver.

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Close Name:LaurieF - TMO Forum Mod Posts: 3547 Joined: 15 Jun 2001
Mon Jan 23, 2006 6:43 pm Subject:

Cultural/regional/national differences are all. When I saw Dale I immediately thought of advertising cartoon characters Ches and Dale, of Chesdale Cheese, an ad on New Zealand TV in the seventies.

So Michael Jackson is a brand; Michael Jordan is a brand; Michael Dell, no matter what you think of him, has created a brand. He isn't one himself, but his computers certainly are.

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Close Name:Guest
Mon Jan 23, 2006 7:59 pm Subject:

Reality Check must be spinning in his grave.

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Close Name:mrmgraphics Posts: 825 Joined: 05 Sep 2003
Tue Jan 24, 2006 11:53 am Subject: And two topical people/brands....

+

Big Ben and The Bus!

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Close Name:dux5 Posts: 112 Joined: 02 Jul 2002
Tue Jan 24, 2006 2:28 pm Subject: Wow...

I didn't realize that post would generate such a long list of replies.

Michael = Jordan. Sorry to all the other Michaels out there, but when you can look at a single-color icon of a guy holding a basketball and know who it is (even when you can't stand the sport), you've got a person who's a brand. I guess Mr. Jackson is a brand, too - but, in my mind, he needs two names, not just one. Do I really need to go on a tirade about Micahel Dell? I didn't think so.

Dale = Earnhart. People drive around with his number (and nothing more) on their back windshields and just about everybody "gets" it.

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Close Name:Guest
Tue Jan 31, 2006 12:42 pm Subject:

Quote
mrmgraphics wrote:
+

Big Ben and The Bus!

Big Ben is gonna topple and The Bus stops in Detroit for a not-so-good homecoming = Seattle will stop the bus + not pay a quarter either for doing so.

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