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Postal Service Video Climbs to #1 at iTMS

Postal Service Video Climbs to #1 at iTMS

by , 1:20 PM EST, January 24th, 2006

Postal Service may be unhappy with Apple about the shot-for-shot creation of their video made for Apple's Intel Mac commercial, but the resulting attention has led to that video, originally released in 2003, being the #1 download on Apple's iTunes Music Store.

First noted by MTV, "Such Great Heights" is the #1 music video download, and is beating out such industry heavyweights as Eminem, Jessica Simpson, and even the original stars-made-stars-by-Apple Black Eyed Peas.

Apple drew Postal Service's ire by hiring the directorial team that created the video for "Such Great Heights" to make its own commercial advertising the transition to Intel processors (see TMO's full coverage for more information).

Observer Comments

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Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Tue Jan 24, 2006 2:26 pm Subject:

I rest my case.


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Close Name:Tiger Posts: 1018 Joined: 17 Jun 2003
Tue Jan 24, 2006 2:39 pm Subject: Postal goes Apple

Had to say it.

I bet their tune changes now.


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Close Name:stuartea Posts: 327 Joined: 08 Aug 2005
Tue Jan 24, 2006 2:53 pm Subject:

It's not even in the top 100 on the UK iTMS


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Close Name:Al Swearengen Posts: 339 Joined: 10 May 2005
Tue Jan 24, 2006 2:56 pm Subject: Well wouldn't that be

Well wouldn't the band localize for the United Kingdom and call themselves Royal Mail?

Quote
stuartea wrote:
It's not even in the top 100 on the UK iTMS


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Close Name:Guest
Tue Jan 24, 2006 3:19 pm Subject: Correction:

"Postal Service may be unhappy with Apple about the shot-for-shot creation of their video made for Apple's Intel Mac commercial, ..."


It is NOT a shot-for-shot creation. Get it right, its been a couple weeks already. Sheesh!!


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Close Name:Guest
Tue Jan 24, 2006 4:27 pm Subject:

They could, but they'd arrive late and with any valuables missing


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Close Name:fartheststar Posts: 222 Joined: 04 Jan 2004
Tue Jan 24, 2006 5:25 pm Subject: Going Postal

I'm going Postal for Postal Puffs.

<yawn>


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Close Name:Guest
Wed Jan 25, 2006 6:29 pm Subject: News at 11!

Jan 25th, 2006 - Washington, DC.

The United States Postal Service is angry that someone else is using their name, demands that alternative rock band stops calling themselves "Postal Service". Postmaster John Q. Public comments: "Stop using our name, all the Apple fanboys are flooding our sorting facility with hate mail! We ran out of ink for our "return to sender" stamp!"


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Close Name:Guest
Thu Jan 26, 2006 11:13 am Subject: shot for shot?

I wouldn't call this shot for shot. certainly it's very simmilar, but that's what you get when you have the same subject matter and production team. But then, that was the point. They should be flattered. Also the Iron & Wine cover is better.


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Close Name:Guest
Mon Feb 20, 2006 8:11 am Subject: Such Great Heights

OK Apple copied the Such Great Heights video - is the music used in the ad from the SGH song also?


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