The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple SVP Schiller: Co. Isn't 'Trying to Replace TiVo'

Apple SVP Schiller: Co. Isn't 'Trying to Replace TiVo'

by , 5:00 PM EST, March 2nd, 2006

Phil Schiller, Apple's senior vice-president of worldwide marketing, told USA Today on Thursday: "We're not trying to replace the TiVo. [The Intel Mac mini] is about taking the media from your computer and accessing it via the TV." He said that adding recording capabilities to the new computer would have made it "too complicated," according to reporter Jefferson Graham.

Those statements should enable TiVo to "breathe easier," The Motley Fool's Tim Beyers wrote on Thursday. He said that the company "might have given TiVo a run for its money," but the lack of TV recording software on the new Mac mini "may provide the most compelling evidence yet for the DVR pioneer's continued health and survival."

Mr. Beyers also said that while "Apple's box could eventually become yet another [threat to TiVo], neither Apple, TiVo, nor anyone else has gotten the TV-Web integration thing right so far. Some day, one company will; until then, I'd expect TiVo to stick around ."

Recent Headlines - Updated January 28th

Tue,7:52 PM
Apple Blocks Flash on the Mac Following Major Security Exploit
7:46 PM
Apple Ups the Secrecy with Wall Street
5:25 PM
Apple Pay Dominates Mobile Payment Platforms, Coming to Vending Machines [Updated]
5:15 PM
Tim Cook Says Apple Watch Will Ship in April
5:11 PM
Apple iOS Device Sales Top 1 Billion Units
4:35 PM
Apple Smashes Expectations with $74.6 Billion December Quarter [Update]
2:33 PM
Apple TV 7.0.3 Squashes 16 Security Vulnerabilities
2:20 PM
Apple Rolls Out OS X 10.10.2 Update with WiFi Fixes, iCloud Drive Time Machine Backups
2:04 PM
Apple Releases iOS 8.1.3, Reduces Storage Required for Updates
1:44 PM
TMO Daily Observations 2015-01-27: Samsung Copies Apple Pay, Google’s Dropcam Plans
11:07 AM
Apple TV gets More Athletic with 120 Sports Channel
9:47 AM
Samsung to Take On Apple Pay with Cleverly Named Samsung Pay
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!