The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple SVP Schiller: Co. Isn't 'Trying to Replace TiVo'

Apple SVP Schiller: Co. Isn't 'Trying to Replace TiVo'

by , 5:00 PM EST, March 2nd, 2006

Phil Schiller, Apple's senior vice-president of worldwide marketing, told USA Today on Thursday: "We're not trying to replace the TiVo. [The Intel Mac mini] is about taking the media from your computer and accessing it via the TV." He said that adding recording capabilities to the new computer would have made it "too complicated," according to reporter Jefferson Graham.

Those statements should enable TiVo to "breathe easier," The Motley Fool's Tim Beyers wrote on Thursday. He said that the company "might have given TiVo a run for its money," but the lack of TV recording software on the new Mac mini "may provide the most compelling evidence yet for the DVR pioneer's continued health and survival."

Mr. Beyers also said that while "Apple's box could eventually become yet another [threat to TiVo], neither Apple, TiVo, nor anyone else has gotten the TV-Web integration thing right so far. Some day, one company will; until then, I'd expect TiVo to stick around ."

Recent Headlines - Updated August 31st

Mon,7:38 PM
Tidal Accuses Apple of Blocking Drake Benefit Stream, but Not According to Drake
4:58 PM
Where Did iTunes Match go for non-Apple Music Subscribers?
4:44 PM
Supercharge Your Mac App Bundle: $39.99
4:15 PM
How to Manage the Secret Software That Google Chrome Installs on Your Mac
3:14 PM
Apple Digs Deeper into Enterprise with Cisco Partnership
2:00 PM
Apple Hire Hints at Move into Augmented Reality
1:13 PM
TMO Daily Observations 2015-08-31: Apple’s Content Blockers
10:31 AM
T-Mobile gives Data Tethering Abusers the Smackdown
9:07 AM
New Rumor Two-tier Pricing for Apple TV
Sun,12:25 PM
MGG 568: Running Your Mac Safe & Lean
Fri,7:45 PM
Back from the Dead: Using Apple’s Abandoned Safari for Windows Today
7:00 PM
Keychain 101: Getting Started with Apple’s Password Manager
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!