Apple Computer announced Saturday a new logo in celebration of its 30th birthday, a logo that captures the essence of both the company's longstanding corporate imagery, as well as the spirit of a birthday party. "What better way to move forward into the next 30 years than by evoking the power of one of our most cherished times, birthdays," said Apple CEO Steve Jobs in a statement.
"We look forward to moving forward under our new corporate identity," said Apple vice president Phil Schiller in a statement. "This gives us the opportunity to start our marketing off with a clean slate."
Apple Computer was officially incorporated on April 1st, 1976, 30 years ago today. Based in part on comments from Steve Jobs at January's Macworld Expo in San Francisco, many have expected some form of celebration from Apple, though a high percentage of them expected it to be in the form of a new iPod, Mac, or perhaps a new flagship service.
The company's move to unveil a new corporate logo to replace one of the most successful logos in the history of corporate America therefore came as a surprise, albeit a pleasant surprise to most.
Contacted by The Mac Observer for his opinion, former Apple executive Jean-Louis Gassée expressed his enthusiasm for the new look, saying, "Their new logo eclispes even the power and majesty of the old one," said Jean-Louis Gassée. "Hope, lust, and birthday cakes...what more could you want?"
CloseViewName:Al SwearengenPosts: 339Joined: 10 May 2005 Sat Apr 01, 2006 11:51 amSubject: There is more
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shipwithsails wrote: This is terrible, all this is going to do is bring more law suits from the likes of Betty Crocker, Poppin Fresh, and Dunkin Heinz.
CloseViewName:Guest Sat Apr 01, 2006 12:04 pmSubject: ill
i still love the apple logo the best. please dont leave me now. this logo is dorky. please, no one can mistake a flat 2d apple with a bite and a granny smith. please tell me this is only a temporary logo and one big april fools day joke.
I just want to thank all those with such keen grasps of the obvious. Without you pointing out this is a joke, then repeating that several times, I just may have made a fool of myself for actually believing the story.
This is not Apples new logo!!! IT'S Kustom Kakes OLD LOGO!
We at Kustom Kakes have been making and selling quality baked goods for internet distribution in the Americas and Indo-Eurasian markets. While our sales have slowed thanks to Apple products like such as the iGranny Smith and the iRed Delicious. I never though Apple would sink so low to STEAL OUR LOGO Too!
Oh Steven... You wil be sued so sweetly over this one!
Close to the worst graphic I've seen in years. Given Apple's ID capabilities this must have been voted on when Steve was getting his yearly prostate exam.
CloseViewName:DawnTreader- TMO StaffPosts: 14768Joined: 04 Jan 2002 Sat Apr 01, 2006 4:08 pmSubject:
Who came up with something so ugly? It looks like a muffin with a cork! Could you imagine if Apple actually destroyed the years spent on brand imaging by actually releasing something like that?
I think this is the most ugly logo i have ever seen in my entire life. i couldnt even tell it was a cupcake. I dont want that on the back of my ibook or imac.. very disapointed jobs.
I’m happy to see that so many of the folks that responded, take this new Apple logo seriously. We at the Apple graphic design room have often wanted to combine “have your cupcake and eat it too,†“Apple’s the bomb†and the “Apple†logo that our boss stole from the Beatles in a merged logo. Now we have done it. It’s another exponent of “Thinking Different.†We're excited to see people actually liking it. Our many years of work is paying off.
CloseViewName:Rainy DayPosts: 607Joined: 07 Jun 2005 Sat Apr 01, 2006 5:57 pmSubject: Ding dong
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shipwithsails wrote: This is terrible, all this is going to do is bring more law suits from the likes of Betty Crocker, Poppin Fresh, and Dunkin Heinz.
CloseViewName:Al SwearengenPosts: 339Joined: 10 May 2005 Sat Apr 01, 2006 7:13 pmSubject: I concur
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Rainy Day wrote:
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shipwithsails wrote: This is terrible, all this is going to do is bring more law suits from the likes of Betty Crocker, Poppin Fresh, and Dunkin Heinz.
Not to mention Dolly Parton!
I wasn't going to mention it because I get enough trouble around here as it is, but the bow of the submarine is very bust like.
Interesting the variety of things we saw in the logo.
Right away I saw the Beatles' yellow submarine. Then at second look it was part of the Playboy logo, with only one bunny ear. Others saw a muffin with a bite out of it and the Heinz logo.
LOL, nice one. Would have got me if it wasn't for the picture. Well done! (if it would have been real, apple would have been lacking in the art department, i've never seen such a jagged corner, was it made in paint haha?) Even though it was fake, it wouldn't be such a bad move to change the logo to help counter the current suit against them, and help protect themselves from future suits.
Nice try Brian, especially so as this years Fools Day was relatively uneventful, apart from the fact that it happens to be my birthday. Over here the April issue of the Consumentengids (Consumer Guide) had a plausible blurb pointing the unsuspecting reader to dvdrewinder.com which made me grin. TV news had a hilarious item about a temporary shutdown of the popular "News for kids" section because all the presenters were pregnant. The indignant reactions of many viewers proved how well it was presented.
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