The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Celebrating 30 Years, Apple Unveils New Logo

Celebrating 30 Years, Apple Unveils New Logo

by , 8:15 AM EST, April 1st, 2006

Apple Computer announced Saturday a new logo in celebration of its 30th birthday, a logo that captures the essence of both the company's longstanding corporate imagery, as well as the spirit of a birthday party. "What better way to move forward into the next 30 years than by evoking the power of one of our most cherished times, birthdays," said Apple CEO Steve Jobs in a statement.

"We look forward to moving forward under our new corporate identity," said Apple vice president Phil Schiller in a statement. "This gives us the opportunity to start our marketing off with a clean slate."

Apple Computer was officially incorporated on April 1st, 1976, 30 years ago today. Based in part on comments from Steve Jobs at January's Macworld Expo in San Francisco, many have expected some form of celebration from Apple, though a high percentage of them expected it to be in the form of a new iPod, Mac, or perhaps a new flagship service.

The company's move to unveil a new corporate logo to replace one of the most successful logos in the history of corporate America therefore came as a surprise, albeit a pleasant surprise to most.

Contacted by The Mac Observer for his opinion, former Apple executive Jean-Louis Gassée expressed his enthusiasm for the new look, saying, "Their new logo eclispes even the power and majesty of the old one," said Jean-Louis Gassée. "Hope, lust, and birthday cakes...what more could you want?"


Happy birthday, Apple!

Recent Headlines - Updated November 22nd

Sat,10:30 AM
iPhoneography 101: Essential iPhone Camera Apps
Fri,6:57 PM
Apple Makes ‘Things for iPad’ Free for a Week
6:47 PM
Judge Approves Apple iBooks $450 Million Antitrust Settlement
5:54 PM
100 AA and 52 AAA Duracell Batteries for $59.99 [Extended]
5:18 PM
Use a PDF to See How Big Apple Watches Really Are
4:45 PM
Why Every Estimate for Apple Watch Sales in 2015 is Completely Wrong
4:30 PM
‘Kingdom Rush Origins’ Tower Defender Released for iPhone and iPad
1:42 PM
TMO Daily Observations: 2014-11-21
11:53 AM
Google Agrees to Settlement in Rockstar Patent Infringement Fight
9:44 AM
Apple Blocks Outdated Flash Players Over Security Issues [Update]
9:00 AM
iOS 8: Using “Send Last Location”
Thu,8:05 PM
SwiftKey Adds Languages in iOS Without App Store Updates
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!