This is so cool and this way Apple Corps' case collapses utterly!
Go Apple! Go new Logo!
This is just icing on the cake

this is a joke

Nice one, Bryan.

I hope you don't mind me yanking that graphic.

If you do, you know how to get a hold of me


-Michael

This is terrible, all this is going to do is bring more law suits from the likes of Betty Crocker, Poppin Fresh, and Dunkin Heinz.

Guest, its good to see that nothing gets by you.

this is a bad april fools day joke

Please. such an obvious April fools joke.

It should be colored yellow

Quote

shipwithsails wrote:
This is terrible, all this is going to do is bring more law suits from the likes of Betty Crocker, Poppin Fresh, and Dunkin Heinz.

I see some of the Playboy logo in there

Looks more like a Muffin... Would that make Steve the Muffin Man?

Hi. I werk for apple. and this is not false. THis is trrue. I helpt design it. cause steve loves mie. bye.

i still love the apple logo the best. please dont leave me now. this logo is dorky. please, no one can mistake a flat 2d apple with a bite and a granny smith. please tell me this is only a temporary logo and one big april fools day joke.

On April Fool's day.

Anybody considered that this is just an april Fools day joke?
Try looking the the new logo carefully, the curves aren't all that smooth!

I just want to thank all those with such keen grasps of the obvious. Without you pointing out this is a joke, then repeating that several times, I just may have made a fool of myself for actually believing the story.

Again, thank you!

This is like sooooo laaaame

A cupcake?

Now you can't use a mac if you are on the Atkin's diet! This sucks.

I can't believe some people actually think/thought this is Apple's new logo.

1) It's APRIL FOOLS DAY
2) It's hideous
3) Apple's branding is excellent and stong
4) IT'S BLOODY APRIL FOOLS DAY

If you save the pic it is called april fools

This is not Apples new logo!!! IT'S Kustom Kakes OLD LOGO!

We at Kustom Kakes have been making and selling quality baked goods for internet distribution in the Americas and Indo-Eurasian markets. While our sales have slowed thanks to Apple products like such as the iGranny Smith and the iRed Delicious. I never though Apple would sink so low to STEAL OUR LOGO Too!

Oh Steven... You wil be sued so sweetly over this one!

- Karl Krank President/CEO of Kustom Kakes

Might be an april fools joke maybe.....

this logo sucks and i hate it.

Quote

Guest wrote:
Might be an april fools joke maybe.....

Now, instead of viri Apple users will encounter yeast infections.....

this is a joke

Looks a lot like Homestar Runner.

Close to the worst graphic I've seen in years. Given Apple's ID capabilities this must have been voted on when Steve was getting his yearly prostate exam.

not even a creative april fool's joke.....

hey! thats a good april's fools joke!

Who came up with something so ugly? It looks like a muffin with a cork! Could you imagine if Apple actually destroyed the years spent on brand imaging by actually releasing something like that?

I think this is the most ugly logo i have ever seen in my entire life. i couldnt even tell it was a cupcake. I dont want that on the back of my ibook or imac.. very disapointed jobs.

I’m happy to see that so many of the folks that responded, take this new Apple logo seriously. We at the Apple graphic design room have often wanted to combine “have your cupcake and eat it too,” “Apple’s the bomb” and the “Apple” logo that our boss stole from the Beatles in a merged logo. Now we have done it. It’s another exponent of “Thinking Different.” We're excited to see people actually liking it. Our many years of work is paying off.

Quote

shipwithsails wrote:
This is terrible, all this is going to do is bring more law suits from the likes of Betty Crocker, Poppin Fresh, and Dunkin Heinz.

Not to mention Dolly Parton!

Hmm - I make that eleven people who have had a humour by-pass. Spot the brain-cell…

Thats rich!

hahahahahaha... good one, but im no april fool.

no offence but thats pretty ugly as a logo...

Quote

Rainy Day wrote:

Quote

shipwithsails wrote:
This is terrible, all this is going to do is bring more law suits from the likes of Betty Crocker, Poppin Fresh, and Dunkin Heinz.

Not to mention Dolly Parton!

I wasn't going to mention it because I get enough trouble around here as it is, but the bow of the submarine is very bust like.

Interesting the variety of things we saw in the logo.

Right away I saw the Beatles' yellow submarine. Then at second look it was part of the Playboy logo, with only one bunny ear. Others saw a muffin with a bite out of it and the Heinz logo.

Is it a vase or two face profiles? http://www.gifford.co.uk/~principia/Illusions/vasefaces.htm

Is this an April Fools Joke?

I don't get it, how can these Apple Big Wigs come up with a new logo like this?

What are they thinking anyway.

Lately, all they seem to be doing is tripping over their feet again.

What the hell is that bump on the left and the that stump on the top?

I wouldn't be surprised if the stock tumbles another 30%.

Shame, Shame, Shame / Stupid, Stupid, Stupid

Some people are just sooooo stupid…

LOL, nice one. Would have got me if it wasn't for the picture. Well done! (if it would have been real, apple would have been lacking in the art department, i've never seen such a jagged corner, was it made in paint haha?) Even though it was fake, it wouldn't be such a bad move to change the logo to help counter the current suit against them, and help protect themselves from future suits.

its an april fools joke idiots!
thats a LIE!!!!!!!!

It's a joke?????

You could have at least got someone who knows how to draw to make it...

Quote

Guest wrote:
Looks a lot like Homestar Runner.

I was thinking along the same lines: "You know, if Phil Schiller and Homestarrunner had a love child, ..."

Looks like a muffin, maybe an apple muffin
that came from a muffin tree ?

Nice try Brian, especially so as this years Fools Day was relatively uneventful, apart from the fact that it happens to be my birthday. Over here the April issue of the Consumentengids (Consumer Guide) had a plausible blurb pointing the unsuspecting reader to dvdrewinder.com which made me grin. TV news had a hilarious item about a temporary shutdown of the popular "News for kids" section because all the presenters were pregnant. The indignant reactions of many viewers proved how well it was presented.

MZdoctor. the Netherlands

shouldn't they blow out the candle before taking a bite?