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Celebrating 30 Years, Apple Unveils New Logo

Celebrating 30 Years, Apple Unveils New Logo

by , 8:15 AM EST, April 1st, 2006

Apple Computer announced Saturday a new logo in celebration of its 30th birthday, a logo that captures the essence of both the company's longstanding corporate imagery, as well as the spirit of a birthday party. "What better way to move forward into the next 30 years than by evoking the power of one of our most cherished times, birthdays," said Apple CEO Steve Jobs in a statement.

"We look forward to moving forward under our new corporate identity," said Apple vice president Phil Schiller in a statement. "This gives us the opportunity to start our marketing off with a clean slate."

Apple Computer was officially incorporated on April 1st, 1976, 30 years ago today. Based in part on comments from Steve Jobs at January's Macworld Expo in San Francisco, many have expected some form of celebration from Apple, though a high percentage of them expected it to be in the form of a new iPod, Mac, or perhaps a new flagship service.

The company's move to unveil a new corporate logo to replace one of the most successful logos in the history of corporate America therefore came as a surprise, albeit a pleasant surprise to most.

Contacted by The Mac Observer for his opinion, former Apple executive Jean-Louis Gassée expressed his enthusiasm for the new look, saying, "Their new logo eclispes even the power and majesty of the old one," said Jean-Louis Gassée. "Hope, lust, and birthday cakes...what more could you want?"


Happy birthday, Apple!

Observer Comments

Show: Subjects Only | Full Comments
Close Name:El Mutanto Posts: 2 Joined: 02 Nov 2004
Subject: Wow!

This is so cool and this way Apple Corps' case collapses utterly!
Go Apple! Go new Logo!
This is just icing on the cake

Close Name:Guest
Subject: april fools

this is a joke

Close Name:Guest
Subject:

Nice one, Bryan.

I hope you don't mind me yanking that graphic.

If you do, you know how to get a hold of me


-Michael

Close Name:shipwithsails Posts: 1 Joined: 01 Apr 2006
Subject: This could cause more trouble

This is terrible, all this is going to do is bring more law suits from the likes of Betty Crocker, Poppin Fresh, and Dunkin Heinz.

Close Name:Guest
Subject: Well, Well

Guest, its good to see that nothing gets by you.

Close Name:Guest
Subject:

this is a bad april fools day joke

Close Name:Guest
Subject: April fools, come on!!!!

Please. such an obvious April fools joke.

Close Name:Al Swearengen Posts: 339 Joined: 10 May 2005
Subject: Ya missed something Bryan

It should be colored yellow

Close Name:Al Swearengen Posts: 339 Joined: 10 May 2005
Subject: There is more

Quote
shipwithsails wrote:
This is terrible, all this is going to do is bring more law suits from the likes of Betty Crocker, Poppin Fresh, and Dunkin Heinz.


I see some of the Playboy logo in there

Close Name:Guest
Subject: Muffin?

Looks more like a Muffin... Would that make Steve the Muffin Man?

Close Name:Guest
Subject: i apple employey

Hi. I werk for apple. and this is not false. THis is trrue. I helpt design it. cause steve loves mie. bye.

Close Name:Guest
Subject: ill

i still love the apple logo the best. please dont leave me now. this logo is dorky. please, no one can mistake a flat 2d apple with a bite and a granny smith. please tell me this is only a temporary logo and one big april fools day joke.

Close Name:Guest
Subject: Riiiiiight....

On April Fool's day.

Close Name:Guest
Subject: April Fool?

Anybody considered that this is just an april Fools day joke?
Try looking the the new logo carefully, the curves aren't all that smooth!

Close Name:Guest
Subject: Really?

I just want to thank all those with such keen grasps of the obvious. Without you pointing out this is a joke, then repeating that several times, I just may have made a fool of myself for actually believing the story.

Again, thank you!

Close Name:Guest
Subject: LAME

This is like sooooo laaaame

Close Name:algr Posts: 296 Joined: 07 Aug 2003
Subject: @#&%$!# CARBOHYDRATES!

A cupcake?

Now you can't use a mac if you are on the Atkin's diet! This sucks.

Close Name:Guest
Subject: Oh dear lord

I can't believe some people actually think/thought this is Apple's new logo.

1) It's APRIL FOOLS DAY
2) It's hideous
3) Apple's branding is excellent and stong
4) IT'S BLOODY APRIL FOOLS DAY

Close Name:Guest
Subject: Apple fools

If you save the pic it is called april fools

Close Name:Guest
Subject: New Logo ???

This is not Apples new logo!!! IT'S Kustom Kakes OLD LOGO!

We at Kustom Kakes have been making and selling quality baked goods for internet distribution in the Americas and Indo-Eurasian markets. While our sales have slowed thanks to Apple products like such as the iGranny Smith and the iRed Delicious. I never though Apple would sink so low to STEAL OUR LOGO Too!

Oh Steven... You wil be sued so sweetly over this one!

- Karl Krank President/CEO of Kustom Kakes

Close Name:Guest
Subject:

Might be an april fools joke maybe.....

Close Name:Guest
Subject: new logo

this logo sucks and i hate it.

Close Name:Guest
Subject: no way

Quote
Guest wrote:
Might be an april fools joke maybe.....

Close Name:Guest
Subject: Oh my

Now, instead of viri Apple users will encounter yeast infections.....

Close Name:Guest
Subject: hello

this is a joke

Close Name:Guest
Subject: Homestar?

Looks a lot like Homestar Runner.

Close Name:Guest
Subject: Mac Logo

Close to the worst graphic I've seen in years. Given Apple's ID capabilities this must have been voted on when Steve was getting his yearly prostate exam.

Close Name:Guest
Subject:

not even a creative april fool's joke.....

Close Name:Guest
Subject: FORGOT TODAY'S APRIL'S FOOLS?

hey! thats a good april's fools joke!

Close Name:DawnTreader -   TMO Staff Posts: 15039 Joined: 04 Jan 2002
Subject:

Who came up with something so ugly? It looks like a muffin with a cork! Could you imagine if Apple actually destroyed the years spent on brand imaging by actually releasing something like that?

Close Name:Guest
Subject: The new logo

I think this is the most ugly logo i have ever seen in my entire life. i couldnt even tell it was a cupcake. I dont want that on the back of my ibook or imac.. very disapointed jobs.

Close Name:Guest
Subject: Apple’s the bomb

I’m happy to see that so many of the folks that responded, take this new Apple logo seriously. We at the Apple graphic design room have often wanted to combine “have your cupcake and eat it too,” “Apple’s the bomb” and the “Apple” logo that our boss stole from the Beatles in a merged logo. Now we have done it. It’s another exponent of “Thinking Different.” We're excited to see people actually liking it. Our many years of work is paying off.

Close Name:Rainy Day Posts: 607 Joined: 07 Jun 2005
Subject: Ding dong

Quote
shipwithsails wrote:
This is terrible, all this is going to do is bring more law suits from the likes of Betty Crocker, Poppin Fresh, and Dunkin Heinz.

Not to mention Dolly Parton!

Close Name:LaurieF -   TMO Forum Mod Posts: 3547 Joined: 15 Jun 2001
Subject:

Hmm - I make that eleven people who have had a humour by-pass. Spot the brain-cell…

Close Name:Guest
Subject:

Thats rich!

Close Name:Guest
Subject: funny one, almost had me there for a sec

hahahahahaha... good one, but im no april fool.

no offence but thats pretty ugly as a logo...

Close Name:Al Swearengen Posts: 339 Joined: 10 May 2005
Subject: I concur

Quote
Rainy Day wrote:
Quote
shipwithsails wrote:
This is terrible, all this is going to do is bring more law suits from the likes of Betty Crocker, Poppin Fresh, and Dunkin Heinz.

Not to mention Dolly Parton!


I wasn't going to mention it because I get enough trouble around here as it is, but the bow of the submarine is very bust like.

Interesting the variety of things we saw in the logo.

Right away I saw the Beatles' yellow submarine. Then at second look it was part of the Playboy logo, with only one bunny ear. Others saw a muffin with a bite out of it and the Heinz logo.

Is it a vase or two face profiles? http://www.gifford.co.uk/~principia/Illusions/vasefaces.htm

Close Name:Guest
Subject: New Apple Logo?

Is this an April Fools Joke?

I don't get it, how can these Apple Big Wigs come up with a new logo like this?

What are they thinking anyway.

Lately, all they seem to be doing is tripping over their feet again.

What the hell is that bump on the left and the that stump on the top?

I wouldn't be surprised if the stock tumbles another 30%.

Shame, Shame, Shame / Stupid, Stupid, Stupid

Close Name:LaurieF -   TMO Forum Mod Posts: 3547 Joined: 15 Jun 2001
Subject:

Some people are just sooooo stupid…

Close Name:Guest
Subject: April Fools

LOL, nice one. Would have got me if it wasn't for the picture. Well done! (if it would have been real, apple would have been lacking in the art department, i've never seen such a jagged corner, was it made in paint haha?) Even though it was fake, it wouldn't be such a bad move to change the logo to help counter the current suit against them, and help protect themselves from future suits.

Close Name:Guest
Subject:

its an april fools joke idiots!
thats a LIE!!!!!!!!

Close Name:Guest
Subject:

It's a joke?????

Close Name:Guest
Subject: Pfff...

You could have at least got someone who knows how to draw to make it...

Close Name:tbone1 -   TMO Staff Posts: 3981 Joined: 13 Jul 2001
Subject:

Quote
Guest wrote:
Looks a lot like Homestar Runner.


I was thinking along the same lines: "You know, if Phil Schiller and Homestarrunner had a love child, ..."

Close Name:Guest
Subject: Logo

Looks like a muffin, maybe an apple muffin
that came from a muffin tree ?

Close Name:Guest
Subject: DVD-rewinder

Nice try Brian, especially so as this years Fools Day was relatively uneventful, apart from the fact that it happens to be my birthday. Over here the April issue of the Consumentengids (Consumer Guide) had a plausible blurb pointing the unsuspecting reader to dvdrewinder.com which made me grin. TV news had a hilarious item about a temporary shutdown of the popular "News for kids" section because all the presenters were pregnant. The indignant reactions of many viewers proved how well it was presented.

MZdoctor. the Netherlands

Close Name:Guest
Subject: new suit

shouldn't they blow out the candle before taking a bite?

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