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Celebrating 30 Years, Apple Unveils New Logo

by , 8:15 AM EST, April 1st, 2006

Apple Computer announced Saturday a new logo in celebration of its 30th birthday, a logo that captures the essence of both the company's longstanding corporate imagery, as well as the spirit of a birthday party. "What better way to move forward into the next 30 years than by evoking the power of one of our most cherished times, birthdays," said Apple CEO Steve Jobs in a statement.

"We look forward to moving forward under our new corporate identity," said Apple vice president Phil Schiller in a statement. "This gives us the opportunity to start our marketing off with a clean slate."

Apple Computer was officially incorporated on April 1st, 1976, 30 years ago today. Based in part on comments from Steve Jobs at January's Macworld Expo in San Francisco, many have expected some form of celebration from Apple, though a high percentage of them expected it to be in the form of a new iPod, Mac, or perhaps a new flagship service.

The company's move to unveil a new corporate logo to replace one of the most successful logos in the history of corporate America therefore came as a surprise, albeit a pleasant surprise to most.

Contacted by The Mac Observer for his opinion, former Apple executive Jean-Louis Gassée expressed his enthusiasm for the new look, saying, "Their new logo eclispes even the power and majesty of the old one," said Jean-Louis Gassée. "Hope, lust, and birthday cakes...what more could you want?"


Happy birthday, Apple!

Observer Comments

Show: Subjects Only | Full Comments
Close Name:El Mutanto Posts: 2 Joined: 02 Nov 2004
Subject: Wow!

This is so cool and this way Apple Corps' case collapses utterly!
Go Apple! Go new Logo!
This is just icing on the cake

View Name:Guest
Subject: april fools
View Name:Guest
Subject:
Close Name:shipwithsails Posts: 1 Joined: 01 Apr 2006
Subject: This could cause more trouble

This is terrible, all this is going to do is bring more law suits from the likes of Betty Crocker, Poppin Fresh, and Dunkin Heinz.

View Name:Guest
Subject: Well, Well
View Name:Guest
Subject:
View Name:Guest
Subject: April fools, come on!!!!
Close Name:Al Swearengen Posts: 339 Joined: 10 May 2005
Subject: Ya missed something Bryan

It should be colored yellow

Close Name:Al Swearengen Posts: 339 Joined: 10 May 2005
Subject: There is more

Quote
shipwithsails wrote:
This is terrible, all this is going to do is bring more law suits from the likes of Betty Crocker, Poppin Fresh, and Dunkin Heinz.


I see some of the Playboy logo in there

View Name:Guest
Subject: Muffin?
View Name:Guest
Subject: i apple employey
View Name:Guest
Subject: ill
View Name:Guest
Subject: Riiiiiight....
View Name:Guest
Subject: April Fool?
View Name:Guest
Subject: Really?
View Name:Guest
Subject: LAME
Close Name:algr Posts: 294 Joined: 07 Aug 2003
Subject: @#&%$!# CARBOHYDRATES!

A cupcake?

Now you can't use a mac if you are on the Atkin's diet! This sucks.

View Name:Guest
Subject: Oh dear lord
View Name:Guest
Subject: Apple fools
View Name:Guest
Subject: New Logo ???
View Name:Guest
Subject:
View Name:Guest
Subject: new logo
View Name:Guest
Subject: no way
View Name:Guest
Subject: Oh my
View Name:Guest
Subject: hello
View Name:Guest
Subject: Homestar?
View Name:Guest
Subject: Mac Logo
View Name:Guest
Subject:
View Name:Guest
Subject: FORGOT TODAY'S APRIL'S FOOLS?
Close Name:DawnTreader -   TMO Staff Posts: 14768 Joined: 04 Jan 2002
Subject:

Who came up with something so ugly? It looks like a muffin with a cork! Could you imagine if Apple actually destroyed the years spent on brand imaging by actually releasing something like that?

View Name:Guest
Subject: The new logo
View Name:Guest
Subject: Apple’s the bomb
Close Name:Rainy Day Posts: 607 Joined: 07 Jun 2005
Subject: Ding dong

Quote
shipwithsails wrote:
This is terrible, all this is going to do is bring more law suits from the likes of Betty Crocker, Poppin Fresh, and Dunkin Heinz.

Not to mention Dolly Parton!

Close Name:LaurieF -   TMO Forum Mod Posts: 3533 Joined: 15 Jun 2001
Subject:

Hmm - I make that eleven people who have had a humour by-pass. Spot the brain-cell…

View Name:Guest
Subject:
View Name:Guest
Subject: funny one, almost had me there for a sec
Close Name:Al Swearengen Posts: 339 Joined: 10 May 2005
Subject: I concur

Quote
Rainy Day wrote:
Quote
shipwithsails wrote:
This is terrible, all this is going to do is bring more law suits from the likes of Betty Crocker, Poppin Fresh, and Dunkin Heinz.

Not to mention Dolly Parton!


I wasn't going to mention it because I get enough trouble around here as it is, but the bow of the submarine is very bust like.

Interesting the variety of things we saw in the logo.

Right away I saw the Beatles' yellow submarine. Then at second look it was part of the Playboy logo, with only one bunny ear. Others saw a muffin with a bite out of it and the Heinz logo.

Is it a vase or two face profiles? http://www.gifford.co.uk/~principia/Illusions/vasefaces.htm

View Name:Guest
Subject: New Apple Logo?
Close Name:LaurieF -   TMO Forum Mod Posts: 3533 Joined: 15 Jun 2001
Subject:

Some people are just sooooo stupid…

View Name:Guest
Subject: April Fools
View Name:Guest
Subject:
View Name:Guest
Subject:
View Name:Guest
Subject: Pfff...
Close Name:tbone1 -   TMO Staff Posts: 3976 Joined: 13 Jul 2001
Subject:

Quote
Guest wrote:
Looks a lot like Homestar Runner.


I was thinking along the same lines: "You know, if Phil Schiller and Homestarrunner had a love child, ..."

View Name:Guest
Subject: Logo
View Name:Guest
Subject: DVD-rewinder
View Name:Guest
Subject: new suit
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