The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Columnist: 'Apple lifestyle campaign misses the point'

Columnist: 'Apple lifestyle campaign misses the point'

by , 3:25 PM EDT, May 4th, 2006

iTWire columnist Stan Beer on Thursday posted his critique of Apple's latest advertising campaign, claiming that not only does it miss the point, but it preaches to the converted.

He acknowledges that "the Mac is easier to use, more reliable, much better for music and movies and, despite recent controversy, much less of a security risk." He asks "Hasn't the general public known about most of these things since 1986?" and then provides his own answer: "Most people use a Windows PC at work or school, so usually they don't want something different at home."

Comparing the way the PC is represented in the ads with the way the Mac is represented, Mr. Beer continues: "The new Intel Macs now have the capability of running Windows natively. So what does Apple do? It alienates the fellow with the glasses, a potential new customer, by telling him he's not cool. The message for all those boring, stuffy, spectacle wearing, accountants, lawyers and middle managers is 'don't come to us - the Mac isn't for you; it's for the hip guy.'"

He then brings up an argument that he heard from a Unix expert, who told him that, in essence, Macs are preferable to Windows PCs because, not only is it very hard to get a virus to work in Mac OS X, but the worst it can do is delete a few files.

Mr. Beer concludes: "The boring guys in business suits would probably love to hear all about that stuff but they've just been told that the Mac is not for them. What a great way to increase your PC market share - not!"

Recent Headlines - Updated March 29th

Sat,10:30 AM
How to Create Light Trails Photographs with Your iPhone
Fri,7:50 PM
How to Update Any Icon on Your Mac
7:25 PM
Steve Wozniak: Apple Watch Edition Won’t Move the World Forward
3:45 PM
The REAL Reason Apple’s iPad is Faltering
2:50 PM
‘Bobine’ Flexible iPhone Charging Dock: $24.99
2:05 PM
UK Safari Users can Sue Google Over Unwanted Browser Cookies
12:56 PM
TMO Daily Observations 2015-03-27: Tim Cook is the Top Leader, Leshi TV says Apple is Hitler
10:56 AM
Leshi TV CEO Says Apple is Hitler
9:29 AM
Apple Watch Compatible Apps are Already Arriving
8:55 AM
Numbers: Using the Quick Calculations Bar
Thu,9:20 PM
7 Things We Learned when Fortune Named Tim Cook World’s Greatest Leader
8:22 PM
How To Sell, Trade In, or Recycle Old Macs or PCs
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!