The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Columnist: 'Apple lifestyle campaign misses the point'

Columnist: 'Apple lifestyle campaign misses the point'

by , 3:25 PM EDT, May 4th, 2006

iTWire columnist Stan Beer on Thursday posted his critique of Apple's latest advertising campaign, claiming that not only does it miss the point, but it preaches to the converted.

He acknowledges that "the Mac is easier to use, more reliable, much better for music and movies and, despite recent controversy, much less of a security risk." He asks "Hasn't the general public known about most of these things since 1986?" and then provides his own answer: "Most people use a Windows PC at work or school, so usually they don't want something different at home."

Comparing the way the PC is represented in the ads with the way the Mac is represented, Mr. Beer continues: "The new Intel Macs now have the capability of running Windows natively. So what does Apple do? It alienates the fellow with the glasses, a potential new customer, by telling him he's not cool. The message for all those boring, stuffy, spectacle wearing, accountants, lawyers and middle managers is 'don't come to us - the Mac isn't for you; it's for the hip guy.'"

He then brings up an argument that he heard from a Unix expert, who told him that, in essence, Macs are preferable to Windows PCs because, not only is it very hard to get a virus to work in Mac OS X, but the worst it can do is delete a few files.

Mr. Beer concludes: "The boring guys in business suits would probably love to hear all about that stuff but they've just been told that the Mac is not for them. What a great way to increase your PC market share - not!"

Recent Headlines - Updated May 22nd

Wed,3:10 PM
How to Deauthorize All Devices in iTunes 12
Fri,3:29 PM
Blur Premium Privacy Protection Lifetime Subscription: $49.99
2:55 PM
Apple May Finally Be Ready to Reinvigorate the iPad
2:39 PM
Google Study Finds ‘Security Questions’ Next to Useless
1:08 PM
TMO Daily Observations 2015-05-22: Fingerprints to Google and Apple Watch Heartrate Monitoring
11:16 AM
Apple Watch OS Update Reduces Background Heart Rate Monitoring Frequency
10:10 AM
Apple’s App Store Needs Cold Storage
8:30 AM
Apple Watch: Three Tips on Contacting Your Pals
Thu,5:44 PM
Promotional Apple II Video with Steve Jobs, Steve Wozniak, Byte Shop
4:47 PM
Google Reportedly Plans to Fingerprint ID to Android M
4:09 PM
The Pick Your Own Apple Toy Giveaway
3:55 PM
Three Easy Ways to Get Started With Home Automation
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!