The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple, Google, Symantec Top Loyal Customer Ratings

Apple, Google, Symantec Top Loyal Customer Ratings

by , 1:25 PM EDT, July 11th, 2006

Apple joined Google and Symantec as the high-tech companies with the most loyal customers, according to a series of Net Promoter Industry Reports released on Tuesday by Satmetrix Systems. The company conducted three studies that looked at the Online Services, Computing, and Consumer Software sectors of the industry, with Google, Apple and Symantec topping each one, respectively.

"Apple, whose score far outranks its closest competitor, is well known for its passionate and dedicated customer base," Dr. Laura Brooks, vice-president of research and business consulting at Satmetrix Systems, said in a press release. Companies measured against Apple in the Computing report, which sells for US$595, included Compaq, Dell, eMachines, Gateway, Hewlett-Packard, and IBM.

Satmetrix's research was conducted with consumers who have used the companies involved in the surveys. The firm asked them how likely they were to recommend the company in question to a friend or colleague when looking at the overall product or service, the overall value for the money spent, the company's reputation, and the quality of customer service and support.

The Online Services report, which also sells for $595, compared Google with eBay, MSN.com, MyPoints.com, Netscape, and Yahoo!. The Consumer Software report, which is $495, looked at Symantec, Adobe, Intuit, McAfee, and Microsoft.

Recent Headlines - Updated September 2nd

Mon,5:52 PM
Apple Fixes iCloud Security Gap, ‘Actively Investigates’ Celeb Photo Theft
8:00 AM
Happy Labor Day
Sun,5:23 PM
How to Use a FLIR Camera to Steal a PIN Code, and How to Stop It
3:54 PM
Apple’s Spaceship Campus through a Drone’s Eye
Fri,8:00 PM
Get Free Bitcoins with 45 Website Faucets that Really Pay [Update]
7:56 PM
Level Up Contacts with Contact Center
6:40 PM
8 Predictions for Apple’s September 9 Media Event
5:15 PM
How To Tell iMessages From Text Messages
5:02 PM
2 Deals and 4 Freebies
3:44 PM
Apple’s September 9 Event Won’t be What we Expect
1:56 PM
Emoji-Only Social Network Emojili App Released on iTunes
1:08 PM
TMO Daily Observations: 2014-08-29
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!