Apple, Google, Symantec Top Loyal Customer Ratings
Apple, Google, Symantec Top Loyal Customer Ratings
by , 1:25 PM EDT, July 11th, 2006
Apple joined Google and Symantec as the high-tech companies with the most loyal customers, according to a series of Net Promoter Industry Reports released on Tuesday by Satmetrix Systems. The company conducted three studies that looked at the Online Services, Computing, and Consumer Software sectors of the industry, with Google, Apple and Symantec topping each one, respectively.
"Apple, whose score far outranks its closest competitor, is well known for its passionate and dedicated customer base," Dr. Laura Brooks, vice-president of research and business consulting at Satmetrix Systems, said in a press release. Companies measured against Apple in the Computing report, which sells for US$595, included Compaq, Dell, eMachines, Gateway, Hewlett-Packard, and IBM.
Satmetrix's research was conducted with consumers who have used the companies involved in the surveys. The firm asked them how likely they were to recommend the company in question to a friend or colleague when looking at the overall product or service, the overall value for the money spent, the company's reputation, and the quality of customer service and support.
The Online Services report, which also sells for $595, compared Google with eBay, MSN.com, MyPoints.com, Netscape, and Yahoo!. The Consumer Software report, which is $495, looked at Symantec, Adobe, Intuit, McAfee, and Microsoft.
Observer Comments
Wed Jul 12, 2006 9:31 am Subject: Agreed with Rainy Day!
Symantec could have gone a long way towards making a better data recovery program like Data Rescue which does not require it being installed to do data recovery. In addition, for all the times it managed to corrupt my directory beyond its own ability to recover, and my having to use Disk Warrior to fix its errors, it really could have done a better job locating its errors and make a true directory repair program. Why should I have to spend $100 to repair another $100 program's mistakes?
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