The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
PodBrix to Sell LEGO Playset Based on '1984' Ad

PodBrix to Sell LEGO Playset Based on '1984' Ad

by , 1:25 PM EDT, August 2nd, 2006

At 9:00 PM EST on Wednesday, Aug. 2, PodBrix will begin selling a LEGO playset based on Apple's famous "1984" Macintosh commercial that aired during the 1984 Super Bowl. Directed by Ridley Scott, the ad depicted a totalitarian future in which an audience wearing gray clothing watches a rant by a Big Brother-like authority figure. A runner with a sledgehammer, police in riot gear in hot pursuit, destroys the screen. The ad then displays text, also read by an announcer, explaining the impending release of the new Macintosh computer.

The playset, which has a 100-unit run and sells for US$198.99, features over 80 parts, as well as a static LED backlit movie screen that requires three AA batteries. "Each unit is hand-crafted to order and requires some simple assembly," PodBrix says on its Web site.


The 1984 LEGO playset

Recent Headlines - Updated August 3rd

Sun,12:02 PM
MGG 564: Wave a Minty-Fresh Rubber Chicken Over It
Sat,10:30 AM
Rachio Iro - The Smart Sprinkler Controller
Fri,10:00 PM
Apple Has Starring Role in New Crypto War
5:40 PM
How to Create Signatures in Mail.app in iOS and OS X
5:00 PM
The Reason Why No Company Can Duplicate Apple’s iPhone Appeal
3:40 PM
Wondershare PDFelement for Mac and OCR Plug-In: $39.99
1:49 PM
TMO Daily Observations 2015-07-31: New Apple TV Rumors, Google Defies France
10:42 AM
Google Stands Up to France, Refuses Global “Right to be Forgotten” Order
8:56 AM
iPhone 6 and 6 Plus: Turning Off Reachability
Thu,6:43 PM
New Apple TV Hardware Reportedly Coming in September
5:10 PM
Middle Earth: Shadow of Mordor Released for Mac and Linux
4:51 PM
Safari Offers Longer Battery Life than Chrome or Firefox
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!