The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
PodBrix to Sell LEGO Playset Based on '1984' Ad

PodBrix to Sell LEGO Playset Based on '1984' Ad

by , 1:25 PM EDT, August 2nd, 2006

At 9:00 PM EST on Wednesday, Aug. 2, PodBrix will begin selling a LEGO playset based on Apple's famous "1984" Macintosh commercial that aired during the 1984 Super Bowl. Directed by Ridley Scott, the ad depicted a totalitarian future in which an audience wearing gray clothing watches a rant by a Big Brother-like authority figure. A runner with a sledgehammer, police in riot gear in hot pursuit, destroys the screen. The ad then displays text, also read by an announcer, explaining the impending release of the new Macintosh computer.

The playset, which has a 100-unit run and sells for US$198.99, features over 80 parts, as well as a static LED backlit movie screen that requires three AA batteries. "Each unit is hand-crafted to order and requires some simple assembly," PodBrix says on its Web site.


The 1984 LEGO playset

Recent Headlines - Updated November 25th

Tue,9:01 PM
BuzzFeed Uses Apple Watches to Incentivise Staff
8:14 PM
The SKEYE Nano Drone Quadcopter: $34.99
4:52 PM
Black Friday 2014: The Best iPhone Deals
4:34 PM
Best Buy Black Friday Deals Available This Minute
3:45 PM
OS X Yosemite: How to Reset Your Administrator Password
1:10 PM
TMO Daily Observations: 2014-11-25
11:56 AM
LEGO Batman 3: Beyond Gotham gets Black Friday Launch
10:21 AM
Susquehanna Raises AAPL Target to $135 on Strong iPhone 6 Demand
9:14 AM
Apple Highlights Continuity, Gaming in New iPhone 6 Ads
Mon,10:39 PM
TMO Giveaway for Arcsoft Simplicam Winner
8:30 PM
Three of Time’s Top Ten Gadgets are Apple’s, One Hasn’t Even Shipped
7:07 PM
Black Friday 2014: 4 Best iPad Deals
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!