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Selecting an HDTV to work with iTV -- Things Just Got Crazier

by , 12:45 PM EST, December 27th, 2006

Panasonic believes that their plasma display technology is so superior to LCD that they've started to heavily promote plasma even to the point of attacking their own LCD displays. A story in the New York Times published on Monday described how Panasonic is repositioning and promoting their plasma displays with newspaper ads citing the six facts buyers need to know before deciding between the two. How this will affect Macintosh users, very familiar with LCD displays on their Macs, remains to be seen, as they start to think about what technology route to take with Apple's "iTV" in 2007.

Falling HDTV prices have squeezed profit margins. However, the heavy use of LCD displays in modern computers has driven volume up and their price down faster than plasma displays which are primarily used for HDTV. As a result, the market share of LCD HDTVs, accordng to the NPD Group, has risen from 49 percent while plasma commands only 10 percent.

However, plasma TVs are often better suited for HDTV usage. They have deeper black levels, better contrast, and are better suited for fast motion video and rooms with bright lighting according to Bob Greenberg, Panasonic’s vice president for brand marketing.

All these behind the scenes cost and technology issues are perplexing customers who think that video looks just fine on their LCD computer monitors. But when it comes time to buy an HDTV, other issues come into play and a serious amount of homework is required.

One thing the article did not point out is that plasma TVs with a native 1080 x 1920 resolution remain outside the budget of most consumers. Instead, inexpensive plasma TVs are typically 720 x 1280, and that requires scaling some video inputs.

The issues are complex, and the watch word is caveat emptor as many Apple customers start to think about transmitting Internet TV from their Macs to a next generation living room system.

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Observer Comments

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Close Name:Dean Lewis Posts: 156 Joined: 29 Sep 2001
Subject:

Don't plasma TVs still have burn in issues that severely shorten the life of the TV? I've heard within two years, burn in can be pretty bad? Are they getting better?

Close Name:Small White Car Posts: 1950 Joined: 02 Jul 2004
Subject:

Quote
Dean Lewis wrote:
Don't plasma TVs still have burn in issues that severely shorten the life of the TV? I've heard within two years, burn in can be pretty bad? Are they getting better?


I think that these days they're about as prone to burn-in as CRT TVs are.

I'm not too worried about my CRT set, so I think plasmas are fine.

(I've also heard that the first 100-200 hours of use of a plasma are the most dangerous time as the pixels are all still "fresh" and could be "burnt" more easily. Owners should take care to not pause images during the first few weeks of use. After that, it's much less of an issue.)

View Name:Guest
Subject: Plasma burn-in
View Name:Guest
Subject: Mini Mac HDMI 40 LCD
Close Name:cdb Posts: 11 Joined: 15 Aug 2006
Subject: dumbstruck.

Quote
Guest wrote:
ITV is just dumb.


iTV is not even out yet, so that's quite a statement to make...I'm guessing you're guessing here.

View Name:Guest
Subject: Plasma Burn in
View Name:Guest
Subject: avoiding pause isn't good enough to avoid burn-in
Close Name:Mikuro Posts: 448 Joined: 15 Jun 2002
Subject: Crazy indeed

I'm still confused by the whole HDTV market. The mere idea of an LCD TV seems absurd, since I get color/contrast inconsistency even on my relatively small computer monitor which is always viewed from almost exactly the same angle. These problems exist on all LCD monitors I've seen. It's gotten a lot better over the years, but there's still a long way to go. Unless there's something very different about the LCD technology used in TVs than in computer monitors, I wouldn't even consider an LCD TV. Wide viewing angles and consistency are musts for TVs.

This is one consumer who will probably not have an HDTV for a few more years. Hopefully by then the prices will be reasonable and the technology will make sense.

I think this is a good time for Apple to step in with their iTV, though. Their strategy lately has been move into markets before there's much demand, and then get a good foothold by the time there IS demand. It's worked well so far.

View Name:Guest
Subject:
View Name:Guest
Subject:
Close Name:Mikuro Posts: 448 Joined: 15 Jun 2002
Subject:

Quote
Guest wrote:
ehh... color consistency IS NOT television's strong suit. the signal itself is prone to wild color variances, TV's are NEVER color calibrated, and the cable service providers give you a signal that is compressed twice... once at nearly 95 % and then re-compressed at nearly 95%.

I don't want to promote the things that make my television picture look like crap but... the human eye buys it all anyway. as long as you're not aware of it, the crappy picture does not bother you.

I meant self-consistency. On LCDs, the same color will look very different depending on where it is on the screen. It practically gave me a heart attack when I switched from CRTs. It's tolerable on monitors because you're almost always positioned directly in front of it, but TVs are another matter.

Close Name:Jonkun227 Posts: 238 Joined: 02 Mar 2004
Subject:

Plasmas don't have burn-in anymore? Just walk into a Best Buy or Circuit City and look at the plasmas. A Panasonic that has been on display for a few months has enough burn-in to convince me to avoid plasma altogether. (Not to mention the lower resolution and higher price.)

The only things plasma technology has over LCD and microprojection are the contrast ratio and black levels. The brightness levels aren't any better than DLP or Sony's SXRD projection type LCDs.

That said, personally I'll wait a bit longer before upgrading. I have a decent size standard Toshiba set that I like, and don't see any problem with the resolution of my standard DVDs. I sell Sony HDTVs and Blu-ray and all that but I personally don't see any real need to upgrade yet. Eventually, but not yet. No rush.


- Jon

Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Subject:

Quote
Jonkun227 wrote:
The only things plasma technology has over LCD and microprojection are the contrast ratio and black levels. The brightness levels aren't any better than DLP or Sony's SXRD projection type LCDs.
I'm not a fan of plasma at all, but "only" contrast ratio and black levels are pretty significant things when talking about displays! Also, I just want to point out that Sony SXRD is actually LCOS, which is different from Sony's LCD rear projection.

Mikuro, you are being rather absurd. Are you sure you don't have some sort of visual disorder? Every LCD monitor on the market renders colors so differently in different parts of the screen that you can see it? Yeah right. Plus, what on Earth are you going to be doing with your TV? Profressional photography and design work for multi-million dollar clients? Do you also not go to the movie theater because they only show a print of the movie and not the original 35mm film it was shot on? There might be some quality loss during the transfer process!

Close Name:Mikuro Posts: 448 Joined: 15 Jun 2002
Subject:

Quote
Biff wrote:
Mikuro, you are being rather absurd. Are you sure you don't have some sort of visual disorder? Every LCD monitor on the market renders colors so differently in different parts of the screen that you can see it? Yeah right. Plus, what on Earth are you going to be doing with your TV? Profressional photography and design work for multi-million dollar clients? Do you also not go to the movie theater because they only show a print of the movie and not the original 35mm film it was shot on? There might be some quality loss during the transfer process!

1. Uhmm....yes? You can't? Granted, I do a bit of graphics work, so naturally I'm sensitive to these things, but...it's kind of hard not to notice. I can't say EVERY LCD on the market is like this, since I haven't personally tested them, but certainly Apple's high-end monitors have this issue, and I've used quite a few modern LCDs from other brands (Sony, Princeton and Xerox), both glossy and matted. This has ALWAYS been the #1 problem with LCDs. The technology has improved over the yeard, but it hasn't shed its nature.

Again, it's not a big deal on a computer monitor because you're always viewing it head on (I can live with some color distortion in the corners and edges). But, moving on to question 2....

2. I intend for a TV to be watched from a wide range of angles. That simple.

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