The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Life Behind the Scenes at Apple

Life Behind the Scenes at Apple

by , 3:55 PM EST, December 27th, 2006

Apple constructs a carefully crafted image at major computer shows. In a telling blog, posted Monday, the former Apple Director of Federal Sales described what really went on behind the scenes at one show.

David Sobotta wrote: "One of my all time favorite Apple stories is about the FOSE computer show in Washington, DC in the spring of 2004. FOSE is the government computer show of the year." Mr. Sobotta went on to describe in detail how, when the FOSE show became a big event for Apple, the corporate people came in to "manage" the show, a show in which Apple's presence had been very successfully built-up by the Federal team over the previous few years.

The blog continued: One edict "was that no third party vendors or software would be allowed in the Apple booth. Immediately we became an iLife demo wasteland. There would be no more showing how Apple's own use of SAP's Java client meant that Apple products could be used to access SAP data."

Mr. Sobotta tells it like it was. This reporter was present for all of it.

Digg!

Recent Headlines - Updated January 27th

Tue,5:25 PM
Apple Pay Dominates Mobile Payment Platforms
5:15 PM
Tim Cook Says Apple Watch Will Ship in April
5:11 PM
Apple iOS Device Sales Top 1 Billion Units
4:35 PM
Apple Smashes Expectations with $74.6 Billion December Quarter [Update]
2:33 PM
Apple TV 7.0.3 Squashes 16 Security Vulnerabilities
2:20 PM
Apple Rolls Out OS X 10.10.2 Update with WiFi Fixes, iCloud Drive Time Machine Backups
2:04 PM
Apple Releases iOS 8.1.3, Reduces Storage Required for Updates
1:44 PM
TMO Daily Observations 2015-01-27: Samsung Copies Apple Pay, Google’s Dropcam Plans
11:07 AM
Apple TV gets More Athletic with 120 Sports Channel
9:47 AM
Samsung to Take On Apple Pay with Cleverly Named Samsung Pay
8:50 AM
Yosemite/iOS 8: Muting Messages Conversations
Mon,8:40 PM
Older Dropcam Models Going Dark April 15, Google’s Nest Offering Free Replacements
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!