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Vista's DRM Designed to Force All New Video Equipment

by , 4:55 PM EST, December 29th, 2006

The deals that Microsoft has struck with the content providers in terms of how Vista exerts its Digital Rights Management (DRM) could be the smartest thing Microsoft has ever done in the short term, but eventually its efforts will fail according to Bob Cringely's weekly column posted Friday.

Mr. Cringely described the glee of the Hollywood and music studios as customers were all forced to give up their VCRs and cassette players and buy new media and equipment in the 1990s. Just to play content they'd already paid for once. The new DRM mechanisms in Vista will force customers to do it all over again according to Mr. Cringely: "Intel and AMD love it. ATI and nVidia love it. Thomson and Philips and Sony and Matsushita and Samsung and LG love it. Every movie studio, TV network, and record company loves it. The only people who don't love it are consumers, and neither industry nor government really cared much about them, ever."

However, the noted analyst predicted that, in time, Microsoft won't be able to maintain the tight controls. Vista just isn't up to the task. And the next generation of customers and user-generated video has no use for Microsoft.

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Observer Comments

Show: Subjects Only | Full Comments
Close Name:Rainy Day Posts: 607 Joined: 07 Jun 2005
Subject: Endgame

MicroSnot’s days are numbered. The handwriting is already on the wall. We are witnessing the beginning of the end for M$, although many are unable to see it yet. In the next decade, M$ will find out what karma is all about, and how their past sins will come back to haunt them with a vengeance. Should be fun to watch.

Close Name:geoduck Posts: 1721 Joined: 30 Dec 2003
Subject:

Quote
Vista just isn't up to the task. And the next generation of customers and user-generated video has no use for Microsoft.

I really hope you're right.
But I won't be surprised if the short sightedness, apathy, and stupidity of the public win out in the end.

But then I'm known for my cynicism.

Close Name:Dirt Road Posts: 1228 Joined: 24 Oct 2002
Subject: Alternatives

When it's you and me creating the content, DRM isn't even an issue.

Seriously, poke around on ourmedia.org | archive.org and you'll probably find something you like. And there's lots of it.

Close Name:Tiger Posts: 937 Joined: 17 Jun 2003
Subject: DRM and its fallacy

DRM as we know it stands to protect the "business" of entertainment, not the actual content. Anything you or I create and post is content, rich or not.

On the other hand, commercial music, videos, movies, etc., are all about the business of making the creator, producer, distributor and the like money. Big difference. The content can be crap as well, but they will protect it to within an inch of their lives because that's how they make money. It's not really about the "art" (ok, it's subjective, I know it, but look at most of the Top Billboard charts and they're just loaded with crap) it is about who gets what portion of which dollar a consumer spends.

The only way to break DRM once and for all is to stop buying any artistic content. Or hardware that supports it. That means TVs, computers, etc. In essence, we should devolve our society

Yeah, like that's going to happen.

View Name:Guest
Subject: Don't blame Bill Gates - Apple has the same problem!
View Name:Guest
Subject: New Cinema Display? Apple just ripped you off for $2000
Close Name:geoduck Posts: 1721 Joined: 30 Dec 2003
Subject:

Actually this
http://mandriva.blogspot.com/2007/01/tamil-nadu-india-may-shut-door-on.html
if it grows is more likely than anything else to dethrone MS. India, China et. al. are the next big market. If these countries are smart and choose to develop without a dependancy on MS, that will break the stranglehold it has worldwide. We will benefit even here in North America.

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