The Mac Observer

Skip navigational links

TMO at Macworld - TMO's Survey Results for AppleTV

by , 11:15 AM EST, January 11th, 2007

SAN FRANCISCO -- The Mac Observer conducted a random and informal survey of 55 people attending the Macworld Conference and Expo Wednesday to get an idea of the way that HD and AppleTV is fitting into Mac users' lives. About 65% of those surveyed said that they would be pursuing an Apple TV.

Three questions were posed.

1. Do you own a Macintosh?

2. Do you own a high definition TV?

3. Are you interested in pursuing Apple's "Apple TV" product announced yesterday?

The survey was taken well away from the Apple booth. Here are the results.

OWNERSHIP              "YES"          "NO"
                        ---           ---
Macintosh only           25            10       

Macintosh and HDTV        8             4

HDTV Only                 1             1

Neither                   2             4

If people did not own an HDTV, they were asked if they would pursue an Apple TV when they bought the HDTV.

The fraction of those surveyed who said they would pursue an Apple TV ("Yes") was 36 out of 55, about 65%. Two customers offered that they had already placed their orders. About a fourth of those surveyed already own an HDTV.

This was an informal, non-rigorous survey intended simply to gauge the feelings of Macworld attendees.

Digg!

Recent Headlines - Updated September 22nd

Sun,11:42 AM
MGG 520: Wrapping Up Tech Week With iOS 8 & More
Sat,7:27 PM
Fun Rant about Those Who Claim Apple is the Copier
12:27 PM
How to Make Your iPhone 6 Work with Your AT&T MicroCell
Fri,7:51 PM
iOS 8 App Store Bundles Explained
7:23 PM
WSJ Lines Up Tim Cook to Kick Off Inaugural WSJDLive Conference
5:42 PM
Learn Apple’s New Swift Programming Language for $19
5:00 PM
Apple iPhone 6 Plus - the Word That Shall Not be Spoken: Phablet
1:44 PM
TMO Daily Observations: 2014-09-19
11:20 AM
Launch Day Survey Says iPhone 6 Plus is the Go-to Choice
10:35 AM
AT&T’s Next Plan May be the Cheapest Way to Buy an iPhone, Despite the Hype
6:40 AM
iOS 8: How to Change Safari’s Default Search Provider to DuckDuckGo
2:45 AM
First iPhone 6 Sold in Perth Dropped by Kid During TV Interview
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!