The Mac Observer

Skip navigational links

TMO at Macworld - TMO's Survey Results for AppleTV

by , 11:15 AM EST, January 11th, 2007

SAN FRANCISCO -- The Mac Observer conducted a random and informal survey of 55 people attending the Macworld Conference and Expo Wednesday to get an idea of the way that HD and AppleTV is fitting into Mac users' lives. About 65% of those surveyed said that they would be pursuing an Apple TV.

Three questions were posed.

1. Do you own a Macintosh?

2. Do you own a high definition TV?

3. Are you interested in pursuing Apple's "Apple TV" product announced yesterday?

The survey was taken well away from the Apple booth. Here are the results.

OWNERSHIP              "YES"          "NO"
                        ---           ---
Macintosh only           25            10       

Macintosh and HDTV        8             4

HDTV Only                 1             1

Neither                   2             4

If people did not own an HDTV, they were asked if they would pursue an Apple TV when they bought the HDTV.

The fraction of those surveyed who said they would pursue an Apple TV ("Yes") was 36 out of 55, about 65%. Two customers offered that they had already placed their orders. About a fourth of those surveyed already own an HDTV.

This was an informal, non-rigorous survey intended simply to gauge the feelings of Macworld attendees.

Digg!

Recent Headlines - Updated August 22nd

Thu,8:02 PM
Week of Who, Day Four: Inspector Spacetime
6:52 PM
Apple Releases Keynote 6.2.2 with ‘Stability Improvements’
6:45 PM
Apple Releases iMovie 10.0.5 for iCloud and iMovie Theater
6:27 PM
Antminer S3 453 GH/s Bitcoin Mining Rigs Improve Energy Efficiency
6:13 PM
TMO Daily Observations: 2014-08-21
5:20 PM
Apple’s Stock Holds Above $100 with New Record Close
3:52 PM
Five Deals on Mac Apps: TuneUp, TwistedWave, Stuffit Deluxe, Elite Keylogger, Crossover
2:20 PM
An iPhone Veteran Evaluates an Amazon Fire Phone
10:29 AM
3 Free iPhone Apps for Ordering from the Starbucks Secret Menu
9:02 AM
Samsung Doesn’t Have to Pay Apple Attorney Fees Because iPhone wasn’t Famous
Wed,9:40 PM
Week Of Who, Day 3: Craigy Who and Mr Timey Pants
6:49 PM
ACM 268: Apple Copycats, Ad Agencies, and Steve Ballmer: Sports Mogul
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!