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TMO at Macworld - TMO's Survey Results for AppleTV

by , 11:15 AM EST, January 11th, 2007

SAN FRANCISCO -- The Mac Observer conducted a random and informal survey of 55 people attending the Macworld Conference and Expo Wednesday to get an idea of the way that HD and AppleTV is fitting into Mac users' lives. About 65% of those surveyed said that they would be pursuing an Apple TV.

Three questions were posed.

1. Do you own a Macintosh?

2. Do you own a high definition TV?

3. Are you interested in pursuing Apple's "Apple TV" product announced yesterday?

The survey was taken well away from the Apple booth. Here are the results.

OWNERSHIP              "YES"          "NO"
                        ---           ---
Macintosh only           25            10       

Macintosh and HDTV        8             4

HDTV Only                 1             1

Neither                   2             4

If people did not own an HDTV, they were asked if they would pursue an Apple TV when they bought the HDTV.

The fraction of those surveyed who said they would pursue an Apple TV ("Yes") was 36 out of 55, about 65%. Two customers offered that they had already placed their orders. About a fourth of those surveyed already own an HDTV.

This was an informal, non-rigorous survey intended simply to gauge the feelings of Macworld attendees.

Digg!

Observer Comments

Show: Subjects Only | Full Comments
View Name:Guest
Subject: That is clear as mud.
View Name:Guest
Subject: Specs are disappointing
View Name:Guest
Subject: Formats
View Name:Guest
Subject: Add another no.
View Name:Guest
Subject: AppleTV but no TV
Close Name:rwahrens Posts: 42 Joined: 19 Jul 2006
Subject: shortsighted

Look, it doesn't play DVDs because your Mac will, and you can stream from there! They probably assume you already own a DVD player. Why reinvent the wheel?

This also isn't intended to be a way for you to watch TV content. It's a way to get iTunes content onto your TV. Period.

It is also a first offering. Apple always adds functionality to later generations. Look at the iPod 1G. Small, B&W screen, 5 gigs, no calendar, no contacts, no Windows, Firewire only. Just that one model.

Later generations added functionality until it's where it is today, all the while they were also adding content to the iTunes store to give you something to play on it. They added models for different segments of the market and different price points.

Be patient, it'll get there. Plenty of people will tell you never buy a 1st gen Apple product. But there are enough of us loyal fans that will to get Apple to keep selling it so that you can have your later generation, better functioning model.

You can't ever have it all, especially 1st Generation!

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