The Mac Observer

Skip navigational links

TMO at Macworld - TMO's Survey Results for AppleTV

by , 11:15 AM EST, January 11th, 2007

SAN FRANCISCO -- The Mac Observer conducted a random and informal survey of 55 people attending the Macworld Conference and Expo Wednesday to get an idea of the way that HD and AppleTV is fitting into Mac users' lives. About 65% of those surveyed said that they would be pursuing an Apple TV.

Three questions were posed.

1. Do you own a Macintosh?

2. Do you own a high definition TV?

3. Are you interested in pursuing Apple's "Apple TV" product announced yesterday?

The survey was taken well away from the Apple booth. Here are the results.

OWNERSHIP              "YES"          "NO"
                        ---           ---
Macintosh only           25            10       

Macintosh and HDTV        8             4

HDTV Only                 1             1

Neither                   2             4

If people did not own an HDTV, they were asked if they would pursue an Apple TV when they bought the HDTV.

The fraction of those surveyed who said they would pursue an Apple TV ("Yes") was 36 out of 55, about 65%. Two customers offered that they had already placed their orders. About a fourth of those surveyed already own an HDTV.

This was an informal, non-rigorous survey intended simply to gauge the feelings of Macworld attendees.

Digg!

Recent Headlines - Updated July 30th

Wed,4:16 PM
Apple Releases Fixed Version of MacBook Air EFI Firmware Update 2.9
3:45 PM
OS X Yosemite: How to Turn Translucency Off or On
1:43 PM
TMO Daily Observations: 2014-07-30
11:26 AM
Apple May Have Accidentally Leaked New 27-inch iMac
10:00 AM
Apple Confirms Purchase of Swell Talk Radio App for iPhone
8:45 AM
iOS 7: Preventing Unauthorized Purchases
Tue,11:02 PM
Apple Possibly Leaked New Mac mini Models
8:57 PM
Ford Ditching BlackBerry for iPhone for Global Corporate Use
6:04 PM
‘Window Plug’ Portable Solar Charger Concept Design
4:19 PM
MotionArtist for Mac: $9
2:10 PM
OS X Yosemite: How to Trek into Dark Mode
1:45 PM
Apple Retail Out Almost $310K in Scam, Suspect Arrested in Florida
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!