Notice who did the ratings. This is the elite rating the elite. Fortune has a lot of hutzpah (chutzpah?) to label its list, "The Most Admired Companies." It should be called, "The Companies Most Fawned Over by Rich (mostly) White (mostly) Guys." This is about as bad as the "ratings" of colleges and universities done by college and university presidents. Where are the consumers represented?

If you want a consumer perspective, if you want an examination of shareholder value, go to fortune.

What part of the "Fortune" title are you not getting?

G Lusher wrote "It should be called, "The Companies Most Fawned Over by Rich (mostly) White (mostly) Guys.""

And .. are you suggesting that minorities, females and the transgender hate Apple ? Besides Apple ranks high in customer satisfaction even among us plebeians. Look if you want to say that Fortune does not typically represent a consumer perspective than fine. I have not read the article and maybe they were not trying to. But to imagine offenses against certain classes and races and thereby impugn Apple as being an elitist white male institution is just plain ridiculous.

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Guest wrote:
G Lusher wrote "It should be called, "The Companies Most Fawned Over by Rich (mostly) White (mostly) Guys.""

And .. are you suggesting that minorities, females and the transgender hate Apple ? Besides Apple ranks high in customer satisfaction even among us plebeians. Look if you want to say that Fortune does not typically represent a consumer perspective than fine. I have not read the article and maybe they were not trying to. But to imagine offenses against certain classes and races and thereby impugn Apple as being an elitist white male institution is just plain ridiculous.

Boy, talk about a non sequitur. My comment was directed at the rating system, not the companies being rated.

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If you want a consumer perspective, if you want an examination of shareholder value, go to fortune.

What part of the "Fortune" title are you not getting?

But Fortune called their list "The Most Admired Companies," and put it out as a press release. That begs the question, "Most Admired" by whom?

Ratings by elites can be very misleading. As I mentioned earlier, the ratings of colleges and universities by university presidents (very similar in concept to the Fortune rating) are extremely misleading. For one thing, they automatically rate the "elite" schools at the top simply because they know about them. Most small schools get little or no mention simply because they're not known. In this report, do you see any small companies? Would you expect that there are small companies doing a better job of innovation than Starbucks?

University presidents (like CEOs) are not in a good position to understand the environment at other schools (some, apparently, are not much aware of the environment at their own school). Most of what they know is that East Podunk U has X Nobelists on its faculty and a research budget of $Y millions. (Full disclosure: I have three degrees from an "elite" school--MIT--and I interview students applying to MIT. The MIT Dean of Admissions has been very critical of the "rating" system, even though MIT ends up near the top of many categories, including the "overall" category.)

The Fortune raters mostly know that Company ABC made $X in profits and their stock price went up or down. Many are rating companies that are not even in their own industry. Could Steve Jobs be expected to understand P&G's business?

The ratings of colleges actually affects students' choices, often in a negative way. (I've run into just such cases--students applying to MIT who have little to no chance of being admitted, apply simply because it's prestigious or, worse, don't apply because they are intimidated.) I'm not sure if this rating will affect much of anything, except give some companies another tidbit for press releases, but it's still misleading.

Actually gslusher, it’s not misleading at all. The implications of the title “Fortune’s” Most Admired Companies List are lost on no one.

If you want an alternative opinion, go read the “Poor, Unsuccessful Business Owner’s” Most Admired Companies List. ‘Cause that would make a lot more sense than taking business advice from rich guys!

Do we expect that there are small companies doing a better job of innovation than Starbucks? Maybe. But all of these companies were small once. Then they innovated, and got bigger. That’s what companies do. Their success is measured in dollars. That’s how they become admired.

The problems you’ve described in the ratings of colleges and universities exist because the free market has ceased to exist in the world of education. Happily, it is alive and well in the world of business.

If you want the opinion of consumers, check Apple’s growth in sales. They’re voting with their dollars.

Poor M$, they didn’t make the cut. Too bad for them Fortune didn’t have a most despised category!

can you please give the ranking list of Information Technology companies in the world according to the revenue and position of Accenture in that.

my mail id is rajamech31@gmail.com

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Guest wrote:
can you please give the ranking list of Information Technology companies in the world according to the revenue and position of Accenture in that.

my mail id is rajamech31@gmail.com

They don't operate a mail-in service here, buddy.