The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
The Apple Paradigm Shift

The Apple Paradigm Shift

by , 2:00 PM EDT, March 20th, 2007

For a long time, only the Apple faithful embraced and understood what Apple is trying to achieve. Lately, however, there has been a cultural sea change of favor towards Apple, according to Leander Kahney at Wired Magazine.

"Recently, people have been saying the strangest things about Apple and the Mac," Mr. Kahney wrote. "Everything is topsy-turvy. Pundits aren't trotting out the old conventional wisdoms any more. They're saying odd stuff, like Macs are good for business; Macs can save money; and that Apple's stock -- at $90 a share -- is a bargain."

In the past, PC proponents were able to drag out and present the same old tired arguments why Apple was a failed company and why Apple's products didn't fit in. Nowadays, however, "there seems to be a widespread re-evaluation of Apple going on, a cultural shift that's changing the way people think about the company," according to the author.

The sea change has four pieces.

  • Macs will save you money
  • Macs are good for business
  • Less is more
  • Closed [system] is good
This reporter, who sees a lot of news each day, agrees with Mr. Kahney. The number of articles from PC sources and investors that have been extolling the prospects of Apple TV, the iPhone, Leopard, and Intel Macs has grown by an order of magnitude lately. No doubt, the quality and focus of Apple products is finally reaching a critical mass with the press and consumers. It even seems to be taking its toll on the competition.

A widespread cultural shift like that is very hard to get started, but once in motion, will also be very hard to reverse. It's called a paradigm shift, and it can become a powerful force.

Digg!

Recent Headlines - Updated August 3rd

Sun,12:02 PM
MGG 564: Wave a Minty-Fresh Rubber Chicken Over It
Sat,10:30 AM
Rachio Iro - The Smart Sprinkler Controller
Fri,10:00 PM
Apple Has Starring Role in New Crypto War
5:40 PM
How to Create Signatures in Mail.app in iOS and OS X
5:00 PM
The Reason Why No Company Can Duplicate Apple’s iPhone Appeal
3:40 PM
Wondershare PDFelement for Mac and OCR Plug-In: $39.99
1:49 PM
TMO Daily Observations 2015-07-31: New Apple TV Rumors, Google Defies France
10:42 AM
Google Stands Up to France, Refuses Global “Right to be Forgotten” Order
8:56 AM
iPhone 6 and 6 Plus: Turning Off Reachability
Thu,6:43 PM
New Apple TV Hardware Reportedly Coming in September
5:10 PM
Middle Earth: Shadow of Mordor Released for Mac and Linux
4:51 PM
Safari Offers Longer Battery Life than Chrome or Firefox
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!