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Steve Ballmer: Microsoft is Centrist, Apple is Edgy

by , 12:00 PM EDT, March 27th, 2007

Steve Ballmer started out warm and engaging in the interview. But when questioned about Windows security, he grew dark and left the room, Smart Money reported on Monday.

When asked how he felt about Steve Jobs stealing the CES thunder with the Apple iPhone, and if he wished Microsoft had one, Mr. Baller replied, "No. Apple has put its brand into a new category. That doesn't mean it's a good product. I wouldn't be surprised if one of our partners came out with a device that looks exactly the same at a lower price in six or seven months [near the time when iPhones will ship]. There's a notion that there's magic with Apple. IPod is a hot brand — not Apple."

Mr. Ballmer also had some choice words about Apple's position in various markets, especially entertainment and said, "it's a romantic notion that Apple has the lead. People who build overpriced, underpowered equipment and then market it in an edgy way do not have a formula for broad success. In the home there are PCs; Apple has no presence. There are videogame machines; Apple has no presence. TVs: Apple has no presence; Microsoft has some presence. Music: Apple has a very large presence [via the iPod]..."

Smart Money senior writer Dyan Machan had some additional questions for the Microsoft CEO (since 2000), but the opening salvo on Apple gave keen insight into how Mr. Ballmer views his company's competitive position when he said that Microsoft is all about, "Leadership, responsibility and innovation."

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Observer Comments

Show: Subjects Only | Full Comments
Close Name:geoduck Posts: 1665 Joined: 30 Dec 2003
Subject: Say what?

Quote
In the home there are PCs; Apple has no presence.

MS may be dominant but I believe Apples portion of the home market is higher than in the business market. It's significant.
Quote
People who build overpriced, underpowered equipment

on the web I've seen numerous studies showing that the price premium for Apple is a thing of the past. You CAN build a machine for less but then it really IS underpowered. If you want to talk overpriced and underpowered, let's take a look at the Zune...
Quote
TVs: Apple has no presence; Microsoft has some presence

I didn't know MS was building TVs.

Is it time to start measuring for a Ballmer Reality Distortion Field?

View Name:Guest
Subject: Ballmer is "honest"
Close Name:marcsten Posts: 13 Joined: 01 Jun 2004
Subject: Slight Paunch

That's where you lost me!

Close Name:gslusher Posts: 2001 Joined: 13 Nov 2002
Subject: Media Center

Quote
geoduck wrote:

Quote
TVs: Apple has no presence; Microsoft has some presence

I didn't know MS was building TVs.


Ballmer may have been referring to the Windows Media Center (or whatever it's called). That's not the same thing as the Apple TV, which, to quote myself paraphrasing someone else, is an iPod with a really big screen.

Close Name:geoduck Posts: 1665 Joined: 30 Dec 2003
Subject:

I suspect so too. It was just an awkward way to put it. Also as you point out Apple TV and Windows Media Center are really not similar at all. He's comparing Apples to fish sticks.

Close Name:kevdo Posts: 54 Joined: 09 Dec 2004
Subject:

>Mr. Ballmer said that Microsoft is all about, "Leadership, responsibility and innovation."

I thought Microsoft was all about "developers, developers, developers, developers..."

Ballmer is so full of it. He raises some interesting points but shoots himself in the foot when he says Apple has no presence in homes.

And Apple has a hell of a lot more to get media out of the TV and onto devices that Microsoft has.

Apple has also heard about these "new fangled" thingys called Podcasts. Maybe they're too "edgy" for Microsoft.

Close Name:Intruder -   TMO Mac Specialist Posts: 2836 Joined: 07 Jul 2004
Subject:

Even Bill Gates isn't this arrogant. Bill has at least acknowledged Apple's better qualities in the past. Ballmer is too arrogant to admit that the competition can do some things well. It is this kind of arrogance that usually leads to a company's downfall.

Close Name:gslusher Posts: 2001 Joined: 13 Nov 2002
Subject:

Quote
geoduck wrote:
I suspect so too. It was just an awkward way to put it. Also as you point out Apple TV and Windows Media Center are really not similar at all. He's comparing Apples to fish sticks.


Aw, I may be old and weird (well, I am old), but I like fish sticks, 'specially with ketchup and Tabasco. Takes me back to the halycon days of yore in the Dark Ages when I was in elementary school.

Quote
kevdo wrote:
Apple has also heard about these "new fangled" thingys called Podcasts. Maybe they're too "edgy" for Microsoft.


MS won't have anything to do with anything with "pod" in the name. They probably say, "as alike as two peas in a Zune."

Close Name:jbelkin Posts: 19 Joined: 23 Jul 2003
Subject: It's NOT my fault!

Steve Ballmer spends a lot of his time thinking about how he would run Apple or Google instead of being saddled with an-fun company he has to run.


Ballmer is BG's lapdog - it's not so bad, he's worth billions but now he wants to prove he can run as the lead dog but he is bereft of ideas because he had none to begin with. He's faithful and will bark when BG calls upon him to do so but now that the master is dead, all he can do is run around yapping. He states obvious thing but he think it's fresh & new from him. He only understands today and not tomorrow - he talks a good game because he read soemwhere a CEo is supposed to a visionary. There is a difference between a visionary and seeing visions.

View Name:Guest
Subject:
View Name:Guest
Subject: Battle plan?
View Name:Guest
Subject: So now he admits it
View Name:Guest
Subject: iPod brand??
Close Name:Engine Joe Posts: 412 Joined: 29 Jun 2004
Subject:

Quote
Guest wrote:
I wasn't aware that "iPod" was a brand (name).

That's like saying that "Camry" is a brand of automobile!


I hate to beak it to you, but they both are brands.

Close Name:gslusher Posts: 2001 Joined: 13 Nov 2002
Subject: Re: iPod brand??

Quote
Anonymous wrote:
I wasn't aware that "iPod" was a brand (name).

That's like saying that "Camry" is a brand of automobile!


It all depends upon what you mean by "brand." "iPod" is a registered trademark of Apple. Here's the beginning of the Wikipedia article on brand:

"A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme."

Thus, "iPod" is a brand as much as "Windows" or "Camry." With cars, don't confuse "brand" with "make." Brands can refer to companies and to products.

Advertising experts talk about "branding"--and they don't mean burning a symbol onto a cow's hide. They mean creating an experience that customers associate with a particular product and/or company. If you live in the US and watch television very much, you probably have a particular image when you hear the words "Zoom Zoom" spoken softly. We older folks remember "Snap, Crackle, and Pop," "Shot from guns," and "They're G-RRRRRR-EAT!"--all part of the "branding" of breakfast cereals. (Alas, while it's easy to remember advertising slogans from the 1950s, I sometimes can't remember where I put my watch.)

Close Name:tundraboy Posts: 17 Joined: 26 Jan 2007
Subject: Ballmer's RDF . . .

Ballmer's RDF has a radius of exactly 7 inches. Just enough to encompass his own head. In which case it should be called an SDF - Self Delusion Field.

Once you start lying to yourself about your competition, it's time to go. Your perception of reality is impaired and your decision-making will be horribly flawed. Then you'll start making colossal blunders like, like going to war in Iraq with insufficient manpower and no post-invasion plans.

View Name:Guest
Subject: Ballmer, Ballmer, Ballmer
View Name:Guest
Subject: FUD
Close Name:felixgardian Posts: 39 Joined: 01 May 2003
Subject:

how meny levl 70s Balmer got in Warcraft...he ben to Karahzn yet??? thes qestons ned to b told

View Name:Guest
Subject: STEVE BALLMER
View Name:Guest
Subject: Reminds me of Dilbert
Close Name:gslusher Posts: 2001 Joined: 13 Nov 2002
Subject: Re: Reminds me of Dilbert

Quote
Anonymous wrote:
The more I read about Microsoft, I can't help but draw more parallels to the Dilbert cartoon - especially the resemblance Ballmer has to the Pointy-Haired Boss.


You might enjoy this article about management at Microsoft.

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