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Ending Up with Windows: The Default

by , 3:10 PM EDT, April 30th, 2007

Microsoft has gained a lot of traction by aggressively making sure that it's easy to just accept Windows as the default. Why and when one should do that is a very good question, asked by The Register.

"It's amazing how many people who have Microsoft Windows everywhere look flummoxed when asked whether Windows is their "standard" for desktop computing," Dale Vile wrote.

The reason is that the person asked never really thought about proactively selecting Windows as their "standard." They just fell into it by default.

Various vendors have discovered this when trying to compete with Microsoft. Once Windows got a lead on every other competitor, Windows became the pervasive default action. Even IBM recognizes this, according to the author, "IBM's latest Sametime unified communications solution is designed to integrate seamlessly into a Microsoft as well as Lotus environment on the basis that it isn't likely to convert the world from Exchange and Outlook to Domino and Notes any time soon."

The tricky part for a business is knowing when it makes sense to stop and think about change. If they can.

Unfortunately, businesses are often deluged with legal requirements, competition, and new internal systems and seldom have the time to think about proactive change from Windows, even if they'd like to. So they accept the default.

TMO notes that scientists, on the other hand, have a mentality that the obvious answer isn't always the right answer. As a group, they are paid to stop and think about alternatives -- which may be why Macs are so popular with scientists.

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Close Name:jimothy Posts: 567 Joined: 04 Jun 2004
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Guest wrote:
There's no critical thought involved in the selection of Apple over Microsoft. If there was critical thought put into the type of platform that is to be used in a labratory, it would probably be Linux based since so much of that is open source and allows you to customize your software to your needs. Apple isn't open source friendly.


When there isn't critical thinking involved, a person defaults to Windows, as this article states.

Apple is very open source friendly; they both adopt from and give to open source. And most of the same open source applications you can run on Linux, you can run on Mac OS X (and modify them to your hearts content). You can even modify much of the core OS (through Darwin), though only a tiny fraction of a tiny fraction of users would ever do so. Even scientists who choose to modify software would more likely modify the applications, not the operating system. Mac OS X gives them that option just as well as Linux does, while also offering a wealth of commercial software that Linux cannot match.

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Close Name:LaurieF -   TMO Forum Mod Posts: 3463 Joined: 15 Jun 2001
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I see your point, but I have to disagree.

In the old days (and I'm talking about the mid-80s), there was MS-DOS, Apple II and Amiga (and sundry others). Although there were some similarities between the latter two, all three required some specific learning. Neverthless anyone with a couple of brain cells to rub together, once having got to grips with one of them, wouldn't take long to learn how to use the others. Even MS-DOS.

These days, there's Windows in its various flavours, OS X, and a collection of other Unixes with different GUIs. But what's the difference between them? From the user's perspective, relatively little.

Configuring Windows can be a real pain (it always takes me ages to get my WiFi signal detected and file sharing working properly), but once everything has been set up, the operating system, no matter which machine, fades into the background - just as it ought.

As for applications, a web browser is a web brower is a... Word processing is similar - the actual quick keys to do something differ, but the concept is usually identical.

Training should be more about the concept than the particular product. If something conceptually simple is hard to learn, it's not good design.

It then comes down to personal preference. I use Macs partly because I can't be bothered swearing and wasting time configuring things which ought to be simple.

Close Name:Rainy Day Posts: 607 Joined: 07 Jun 2005
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Guest wrote:
Oh, thanks, I forgot. This article is the gospel truth.


What a putz.

Close Name:gslusher Posts: 2001 Joined: 13 Nov 2002
Subject: Users, Users, Users

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LaurieF wrote:
I see your point, but I have to disagree.

In the old days (and I'm talking about the mid-80s), there was MS-DOS, Apple II and Amiga (and sundry others). Although there were some similarities between the latter two, all three required some specific learning. Neverthless anyone with a couple of brain cells to rub together, once having got to grips with one of them, wouldn't take long to learn how to use the others. Even MS-DOS.

These days, there's Windows in its various flavours, OS X, and a collection of other Unixes with different GUIs. But what's the difference between them? From the user's perspective, relatively little.


David Pogue, in his talk at the TED (Technology Entertainment Design) conference explained just why: in 1984, very few people used computers; today, most people do. As the user base expanded, it embraced more and more people who are not able or don't wish to learn much, if anything, about the computer, itself, nor the OS. They just want to do stuff--work, play, create, etc.

The same thing happened with automobiles. Early cars required the driver to also be a mechanic, as they broke down frequently. Many car owners liked tinkering with their cars. As time went on and the "user base" expanded, most drivers and car owners were not interested in fixing their own cars. Automatic transmissions were invented to reduce the complexity and learning required to drive a car. Computers were installed, not only to optimize the engine settings but to perform diagnostics. Instead of oil pressure and other gauges, we now have a series of warning lights.

Have you seen a Model T? Gear selection is done with your feet (there is no clutch); the throttle is set with a lever on the steering wheel. (At least it didn't steer with a tiller.) Suppose a manufacturer today decided to put out a car controlled the same way as the Model T: how many do you think would sell? You might say that it would be "easy" to learn the different system, but, why would anyone bother?

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