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Apple's Computers Taking Market Share From PCs

by , 4:40 PM EDT, June 22nd, 2007

The NPD Group reported that Apple computers, both notebooks and desktops, continued to take market share away from PCs in the consumer market.

The numbers, reported by Information Week, showed that in May, Apple's sales through both retail outlets and online rose to 13 percent compared to April's 11.6 percent. Even more dramatic was the the notebooks sales which rose to 14.3 percent compared to 12.5 percent the month before.

"It's part of a pattern," Stephen Baker, VP of industry analysis for NPD, told Information Week. "They certainly have been gaining share over the last year to year and a half." Driving all this was Apple's notebook upgrade to faster Core 2 Duo processors, more standard memory and larger hard disks."The consumer market in general is embracing notebooks, and Apple is strong in notebooks," Mr. Baker said.

In the desktop market, neither Apple nor the PC vendors showed much growth. However, Apple still retained a small growth margin over the PCs.

In general, the Apple move to Intel processors appears to be seeding Apple growth. Mr. Baker thinks there may also be a halo effect with the iPod, but no one has been able to quantify that effect.

  

Observer Comments

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View Name:Guest
Subject: Here comes your halo effect.
Close Name:Bosco Posts: 964 Joined: 03 Jun 2002
Subject: Halo effect

It's really the JLo effect. Since JLo dumped Ben Affleck, Apple marketshare has rebounded nicely.

Close Name:gslusher Posts: 2001 Joined: 13 Nov 2002
Subject:

Quote
Guest wrote:
I bet a significant chunk of them are incoming college freshmen who set their hearts on a Mac while they were still in high school.


Ah, a guest who 1) writes intelligibly and 2) makes sense--how rare.

The promotion Apple is running (again) to include a free iPod Nano with a educational Mac purchase may help.

Apple is in this for the long haul.

Close Name:daemon Posts: 305 Joined: 17 May 2007
Subject:

Quote
gslusher wrote:
Ah, a guest who 1) writes intelligibly and 2) makes sense--how rare.

The promotion Apple is running (again) to include a free iPod Nano with a educational Mac purchase may help.

Apple is in this for the long haul.


I think what's amazing is that Apple has pulled off these growths during a period in which there is a traditional market shrink in sales. Hopefully Apple will continue to set the pace for HP, Dell, and Lenovo through Christmas 2007.

View Name:Guest
Subject:
Close Name:daemon Posts: 305 Joined: 17 May 2007
Subject:

I doubt Apple's market share will ever go above 20% again, as for the adoption of OS X, it will stagnate as long as it is an Apple only operating system, for it to gain wide support it needs to be able to run on any computer made.

When the PC enthusist is able to install OS X on their custom PC, then OS X will become a true threat to Windows, until then, Windows is King, Linux is Princess, and OS X is the court Jester.

View Name:Guest
Subject:
View Name:Guest
Subject:
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