The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Fake Steve Jobs Ferreted Out

Fake Steve Jobs Ferreted Out

by , 8:20 AM EDT, August 6th, 2007

Readers have been following the writings of Fake Steve Jobs, an anonymous blogger posing as Apple's CEO, for over a year. Now the jig is up, thanks to some sleuthing on the part of New York Times reporter Brad Stone.

The satyrical voice behind Fake Steve Jobs turned out to be Daniel Lyons, a senior editor at Forbes. His blog, The Secret Diary of Steve Jobs, has drawn speculation for months about who was behind the writings.

"I'm stunned that it's taken this long" to be uncovered, he said. "I have not been that good at keeping it a secret."

Mr. Lyons has used his blog to rake tech industry personalities and journalists, companies, and the open source software community over the coals. He also made the term "frigtard" popular, and regularly used it to describe tech pundits or anyone else that annoyed him including John Dvorak.

Even though he's been outed, The Secret Diary of Steve Jobs will carry on. As of Monday, the blog will be directly associated with Forbes, and a Fake Steve Jobs book titled Options: The Secret Life of Steve Jobs, a Parody is due out in October.

While Mr. Lyons took his unmasking in stride, Fake Steve Jobs had his own opinions on the incident and Mr. Stone. "Now you've ruined the mystery of Fake Steve, robbing thousands of people around the world of their sense of childlike wonder. Hope you feel good about yourself, you mangina," he said. "One bright side is that at least I was busted by the Times and not Valleywag. I really, really enjoyed seeing those guys keep guessing wrong."

  

Recent Headlines - Updated November 1st

Fri,6:58 PM
Pee-Wee Herman Stars in Avengers Trailer
6:34 PM
Trent Reznor on Working for Apple: ‘It’s Everything I Asked For’
5:50 PM
Last Chance for The Complete iOS 8 Course With Swift for $89
4:42 PM
MacTech Conference 2014: Talk to Kelly and Dave!
4:30 PM
Apple Wins the Old-fashioned Way: Outsmart the Competition
3:00 PM
Judge Rules Cops can Force You to Touch ID Unlock your iPhone
2:02 PM
iOS 8: Adding Fitness App Data to the Health App
1:16 PM
TMO Daily Observations: 2014-10-31
11:25 AM
How To Clean Up and Rebuild Apple Mail Data [Yosemite Update]
9:39 AM
Judge to Unseal GT Advanced Bankruptcy Filing Documents
8:45 AM
Yosemite: Maximizing Windows & the Green “Stoplight” Button
Thu,7:17 PM
Meijer, the CurrenctC/MCX Member Who Refuses to Block Apple Pay
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!