The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Chris Breen Fears Return of "Arrogant" Apple

Chris Breen Fears Return of "Arrogant" Apple

by , 1:00 PM EDT, October 3rd, 2007

Long time Mac and iPod columnist Chris Breen fears that recent decisions and products from Cupertino hint that Apple could be becoming a company that doesn't listen to its customers and approaches the marketplace with the kind of arrogance it used to have. In a column for Macworld, Mr. Breen cited seven recent issues behind this fear.

The column notes that Apple is now the darling of Wall Street, and has had a string of successes in the marketplace. Corporate arrogance, however, could bring that to a close.

"Regardless of what Apple does in the real world -- release great hardware, offer up the finest operating system computerdom has seen, make incredible content deals -- if it returns to the days of the Arrogant Apple," he wrote, "it's going to lose its darling status in a hurry. And this is the path I fear Apple has returned to."

He cites the iPhone's recessed headphone jack that is incompatible with existing headphone and earphone products as an example of Apple choosing to do base a design decision on what looked good, as opposed to following what would be good for customers. Similarly, Mr. Breen said that Apple's newest low-profile keyboard causes too many problems for too many people (wrist issues, no indentations on the keys for touch typists, and action that leads to accidental keystrokes).

Other issues include the decision to scrap iMovie HD for the new iMovie released with iLife '08, interface elements expected in Leopard, making iPhone users pay double for ringtones, and intentionally bricking unlocked iPhones, all of which Mr. Breen said smack of arrogance from Apple.

"I'm aware that Apple feels it must do right by AT&T but to offer up an update that it knows will destroy hacked iPhones -- and provide no provision for undoing the damage -- is a despicable act," he wrote. "This kind of stunt is bad for customers and, coupled with recent actions by the company that may paint it as less than innovative and customer-friendly, ultimately bad for Apple."

Recent Headlines - Updated May 3rd

Mon,12:40 PM
Three Ways to Protect your Apple Watch (and One Way Not To)
Mon,6:42 PM
TMO’s Guide to Buying Discounted iTunes Cards
5:45 PM
Comcast Talks About Terabyte Data Caps & More
5:12 PM
Bob LeVitus Will Present at SMMUG in Colorado Springs on May 9th
4:27 PM
Blumoo Bluetooth Universal Remote: $52.99
4:18 PM
iPhone Controlled Air Conditioner Looks, and is, Cool
3:00 PM
TMO Background Mode: Interview With Intel Fellow Dr. Bruce Horn
1:55 PM
TMO Daily Observations 2016-05-02: Apple’s Next Big Thing, Icahn’s $AAPL Selloff
10:53 AM
FBI Shows Fingerprints and Touch ID Aren’t Warrant-proof
Sun,12:15 PM
MGG 603: Pronunciation, Rants and The Joy of a Smaller Phone
Fri,6:10 PM
An Open Letter to Phil Schiller about iPhones, iPads, and Macs
5:30 PM
New Products Apple Might Give Us While We Wait for the Car
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!