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Microsoft's Ballmer Charts New Course

by , 1:20 PM EDT, October 11th, 2007

Microsoft's Steve Ballmer spoke to the changes coming at Microsoft amidst changes in the Internet, cloud computing, and open source, according to ChannelWeb on Wednesday. They are not what many expected. Mr. Ballmer also had some comments to make about Apple

Mr. Ballmer's comments were made at the Gartner Symposium/ITexpo being held this week in Orlando, FLa. For starters, he looked at the four models of computing dominant today, the Web, the PC, the enterprise, and entertainment.

"The truth is, nobody wants to give up any one of them," he said. "There are advantages to the Web model in the way it grew up, where you kind of click and run. There's advantages of the PC model in terms of the richness of the experience and the ability to mix and match and control what goes on between applications. Enterprises have to engage in a focus on security and reliability, compliance, management. And TVs and phones have their own messaging.... We need to bring those together."

Mr. Ballmer said that more and more computing will be done in the cloud, on user's behalf. However, not in the way some expect.

"We're not going to move, in my opinion, to a world where everything is done on a very thin client," he said. "You're going to have rich clients that are more effectively and seamlessly managed and updated and taken care of from the cloud."

Mr. Ballmer thinks that how quickly these are brought together will be at different rates in the consumer and business world. "We have a lot of competition that probably shares the same view... Some of the pretenders have no enterprise expertise. That's important. At the end of the day, people don't want to go backwards when it comes to presentation or word processing capabilities."

Mr. Ballmer suggested that there will never be a Web experience for Microsoft Office as good as a rich client-based system. A game, like World of Warcraft would fall into the same category.

"But you shouldn't be confused," he said. "If you want the full capabilities that Windows and the Mac have, you need what Windows and the Mac has. You're going to want something that people think of a lot like an operating system that runs locally on the machine. There'll be applications that use it fully, and there'll be applications to use a subset through the browser, or through SilverLight or Adobe or whatever."

Finally, when asked about roadmaps for Microsoft's increasing presence in music, video, entertainment, Mr. Ballmer said. "The other thing you have to assume is, the things that are really consumer-targeted, we probably won't talk about the roadmap. It's not that important to the enterprise customer. And the way the consumer market works, the element of surprise is actually of some value."

Observer Comments

Show: Subjects Only | Full Comments
Close Name:Guest
Subject: Umm.... so WHERE are the comments about Apple?

I hope you are not referring to: "If you want the full capabilities that Windows and the Mac have, you need what Windows and the Mac has."

What exactly is the comment there? I don't see any. Oh, that's it's a computer??

Close Name:Engine Joe Posts: 413 Joined: 29 Jun 2004
Subject: Try reading much, Guest?

"Umm.... so WHERE are the comments about Apple?"

Try: "We have a lot of competition that probably shares the same view... Some of the pretenders have no enterprise expertise. That's important."

Close Name:Guest
Subject: MS finally clue in, a little....

" And the way the consumer market works, the element of surprise is actually of some value."

It's only taken MS what, more than 10 years of Steve Jobs doing "And one more thing..." at MacWorlds to clue into this.

But MS's strategy of "we will blow and/or suck any hole you have" with all the media companies [both audio and video], definitely gives them a leg up on Apple in terms of gaining access. Too bad this strategy sucks for end-users.

Close Name:Guest
Subject: I do not think so

Ballmer probably meant Google and others bring Office type apps on the web like Google Docs, not Apple as he was speaking of MS Office. But this is my opinion. I think the element of surprise where the Apple plays in. He is probably still trying to think of what the surprise will be. LOL!

Close Name:Guest
Subject: Confusion of rich experience with Bloatware

Poor old Steve. He is stuck on stupid and continues to confuse the Bloatfarm offerings with rich experience. He has not learned that shoveling in yet more irrelevant "features" that 99.99% of users have demonstrated that do not want, cannot find and will not use is not "rich experience." It is just more confusing, time wasting useless Bloatfarm junk.

Instead of more, he should be focussed on better but until his thousands of drones are paid for better rather than more, his Bloatfarm will continue to produce more Bloat.

The end is near Bloatmanager; the end is near. Customers are fed up and sick and tired of the bloat monopoly offerings.

Close Name:Guest
Subject:

Quote
Guest wrote:
" And the way the consumer market works, the element of surprise is actually of some value."

It's only taken MS what, more than 10 years of Steve Jobs doing "And one more thing..." at MacWorlds to clue into this.

But MS's strategy of "we will blow and/or suck any hole you have" with all the media companies [both audio and video], definitely gives them a leg up on Apple in terms of gaining access. Too bad this strategy sucks for end-users.


Yes, it was on day of this very talk that the idea of surprise being good in the consumer space is useful. He never understood that until now. Puuuhlllleeeeez. Try reading in, what do they call that?, oh right, context. He's saying that's not how they operate best. They operate best by being open and communicative with the customer, such as publishing support schedules for their operating systems, which Apple does not do. These things are important to the Enterprise space. Apple's corporate culture is deeply rooted in the element of surprise, the want you to buy products before getting a full look at it. But they work in the consumer space. Even Microsoft has used them from time to time, such as the launch of Windows 95, which had people lining up at computer stores around the country at midnight for the doors to open and sell a copy.

Close Name:Guest
Subject:

Quote
Guest wrote:
Poor old Steve. He is stuck on stupid and continues to confuse the Bloatfarm offerings with rich experience. He has not learned that shoveling in yet more irrelevant "features" that 99.99% of users have demonstrated that do not want, cannot find and will not use is not "rich experience." It is just more confusing, time wasting useless Bloatfarm junk.

Instead of more, he should be focussed on better but until his thousands of drones are paid for better rather than more, his Bloatfarm will continue to produce more Bloat.

The end is near Bloatmanager; the end is near. Customers are fed up and sick and tired of the bloat monopoly offerings.


I agree with Steve here, you're just having a gut reaction to anything the CEO of Microsoft has to say and your passions of colored your perception or expression or both. It's not about Microsoft Office for the OS and MS Office for the web. It's about office suites on the web versus office suites on a rich client. There are things you can do when programming for the OS that you cannot do when programming for a browser. Not one single web office is as rich an experience as the top office suites for operating systems.

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