The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Leopard Launch: FlatIron Crossing Apple Store

Leopard Launch: FlatIron Crossing Apple Store

by , 6:30 PM EDT, October 27th, 2007

Apple's long anticipated Mac OS X 10.5 launch kicked off at 6PM local time on October 26 all across the U.S., and like so many Apple product launches, it began with long lines. The FlatIron Crossing Apple Store in Broomfield, Colorado, was no exception with shoppers lining up over two hours in advance to be among the first to get their hands on Leopard.

The line began to form at 3:30PM with Timm Zahn. He considered purchasing Leopard on line, but didn't want to miss out on buying his copy at the FlatIron Crossing launch event.


First in line.

Mall shoppers gave the people standing in line quizzical looks, and often stopped to ask what everyone was waiting for. The "Leopard," and "Mac OS X 10.5" answers elicited responses ranging from even more quizzical looks to "Thanks for sending Apple's stock up!"


Best way to pass the time in line? Risk.

By 6PM, the line of shoppers waiting to get in the Apple Store was well over 100 people long. The store filled as soon as the doors opened, and the crowds didn't start to taper off until some time after 8PM.


Apple employees hand out water to customers waiting in line.

Apple employees and local Apple consultants showed off Leopard's features to throngs of interested shoppers, and the iChat demo -- complete with an employee in the back of the store to chat online with -- proved to be especially popular.


Apple employees show off Leopard features.

Copies of Leopard were selling pretty much as fast as employees could process the transactions, but customers were interested in more than just Apple's latest operating system. Several Macs went out the door during the event, along with Cinema Displays, iPods, and a whole host of accessories.


The FlatIron Crossing Apple Store filled with Leopard buyers.

Much like the iPhone launch at the end of June, the Leopard launch seemed to go off like a well oiled machine; and if the copies of Leopard going out the door were any indication, the Leopard launch will likely be just as successful.

Recent Headlines - Updated October 20th

Mon,1:32 PM
TMO Daily Observations: 2014-10-20
1:19 PM
Apple Releases iOS 8.1 With Apple Pay, iCloud Photo Library, Camera Roll, More
11:49 AM
Spotify Announces Family Plans
9:59 AM
Apple To Release iOS 8.1 Update Today, Here’s How To Get Ready
9:02 AM
Dropbox Releases iOS Update 3.5, Includes Touch ID
Sun,11:54 AM
MGG 524: Cool Stuff Found & Yosemite Notes
Sat,10:30 AM
3 More Tips for Making Better Slide Show Presentations in Apple’s Keynote
Fri,5:50 PM
Eek! How Did I Ever Live With an iPhone 5s?
5:15 PM
Apple Posts Full Video for October Media Event
4:15 PM
Sales Prospects for Apple’s iPad Air 2 Look Good
3:12 PM
The Dream Desk Giveaway
2:17 PM
An Ode To Chairman Honeycrisp
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!