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Leopard Launch: FlatIron Crossing Apple Store
by , 6:30 PM EDT, October 27th, 2007
Apple's long anticipated Mac OS X 10.5 launch kicked off at 6PM local time on October 26 all across the U.S., and like so many Apple product launches, it began with long lines. The FlatIron Crossing Apple Store in Broomfield, Colorado, was no exception with shoppers lining up over two hours in advance to be among the first to get their hands on Leopard.
The line began to form at 3:30PM with Timm Zahn. He considered purchasing Leopard on line, but didn't want to miss out on buying his copy at the FlatIron Crossing launch event.
![]() First in line. |
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Mall shoppers gave the people standing in line quizzical looks, and often stopped to ask what everyone was waiting for. The "Leopard," and "Mac OS X 10.5" answers elicited responses ranging from even more quizzical looks to "Thanks for sending Apple's stock up!"
![]() Best way to pass the time in line? Risk. |
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By 6PM, the line of shoppers waiting to get in the Apple Store was well over 100 people long. The store filled as soon as the doors opened, and the crowds didn't start to taper off until some time after 8PM.
![]() Apple employees hand out water to customers waiting in line. |
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Apple employees and local Apple consultants showed off Leopard's features to throngs of interested shoppers, and the iChat demo -- complete with an employee in the back of the store to chat online with -- proved to be especially popular.
![]() Apple employees show off Leopard features. |
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Copies of Leopard were selling pretty much as fast as employees could process the transactions, but customers were interested in more than just Apple's latest operating system. Several Macs went out the door during the event, along with Cinema Displays, iPods, and a whole host of accessories.
![]() The FlatIron Crossing Apple Store filled with Leopard buyers. |
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Much like the iPhone launch at the end of June, the Leopard launch seemed to go off like a well oiled machine; and if the copies of Leopard going out the door were any indication, the Leopard launch will likely be just as successful.
Observer Comments
I admit it, for a while there I was scared that Jobs was going to announce that their next candy-coated OSX (Leotard) would run on any PC hardware! My fears were abated when I heard him say this:
“Our goal is to make the best personal computers in the world and make products we are proud to sell and recommend to our family and friends. .... But there’s some stuff in our industry that we wouldn’t be proud to ship. And we just can’t do it. We can’t ship junk,.... There are thresholds we can’t cross because of who we are. And we think that there’s a very significant slice of the [market] that wants that too. ... We don’t offer stripped-down, lousy products.”
THANK GOODNESS he still has a bad attitude like that and it sounds like he will never change! I hope he stays CEO of Apple forever.
http://fakesteveballmer.blogspot.com
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