The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Wired: The 15 Dumbest Apple Predictions Ever

Wired: The 15 Dumbest Apple Predictions Ever

by , 11:45 AM EDT, November 2nd, 2007

Throw together a bunch of technology analysts that are sure they can read Apple's future, toss in a healthy dose of Rob Enderle, and what do you get? Wired Magazine's 15 Dumbest Apple Predictions of All Time.

Some of the predictions include the failure of the iMac and the iPhone, HP will sell more iPods than Apple (a TMO favorite), Apple is in decline, Sony will buy Apple, and more.

In 2004, Mr. Enderle predicted "The expectation on the iPod is that HP's version will probably outsell Apple's version relatively quickly."

Back in 1996, former Apple vice president Gaston Bastiaens said "Within the next two months, Sony will acquire Apple. ... Sony will be the white knight who will step into the picture."

Of course, Michael Dell's infamous October 1997 quote made the list, too. "I'd shut it down and give the money back to the shareholders."

The complete list of the 15 Dumbest Apple Predictions of All Time is available at the Wired Web site.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:dlstarr7 Posts: 119 Joined: 12 Jul 2001
Subject:

I love the last line:
"Any others to add? Now, don't go posting the complete works of Rob Enderle, folks. Bandwidth isn't free."

They should have linked to MacObserver's Apple Death Knell counter.

Comment on this Article


You cannot edit your comments.   You cannot delete your comments.

Comments are currently closed. Please email the author instead.


Recent Headlines - Updated July 9th

Thu, 4:29 PM
News - SEC Investigating Jobs Health Disclosures
3:50 PM
Ted Landau's User Friendly Blog - User Interface Blues
3:42 PM
Reports - Chrome OS Complicates Apple & Google Boards of Directors
1:08 PM
Deal Brothers - Life ‘09 Software Drops to $59.99 Delivered
11:06 AM
News - TechRestore Posts Stop-motion iPhone 3GS Breakdown
10:17 AM
Hot Forum Topic - Parallels versus Fusion: Reader Favorites
9:32 AM
Product News - LaCie Unveils LaCinema Rugged HD Multimedia Hard Drive
8:54 AM
Product News - CheckUp 2.5 Adds Snow Leopard, New Mac Support
8:37 AM
News - Latest Microsoft Ad Hits at MacBook Price Again
8:06 AM
TMO Appearances - TMO’s Jeff Gamet Dives into Social Media at CoMUG
7:30 AM
The Back Page - Looking Ahead at the App Store’s Future
Wed, 6:48 PM
Games - Pipe Mania Puzzle Game Released for Mac, iPhone

The Mac Observer Reader Specials

  • Download Typestyler, still the Ultimate Styling Tool for Internet, Print and Video Graphics. Works great in Classic with a Native OS X Version on the way. Free Tryout: www.typestyler.com
  • OWC: OWC Mercury On-The-Go FW400/800/USB2/eSATA Portables. High Performance A/V Rated. Bus Powered. Up to 500GB in the Palm of your Hand. Macworld Editor's Choice. CNET 'Very Good.' From $75.99!
  • Poker Mac If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!
  • RamJet Memory: MacBook and MacBook Pro 4GB kits for $57.99! Mac Pro 4GB Kits $99.99! iMac and Mac mini 4GB Kits for $57.99! 1TB SATA Hard Drives for $109.99! Click here
  • For the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.

  • Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!