The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Vista Branding Confuses Vista Marketing Exec

Vista Branding Confuses Vista Marketing Exec

by , 2:15 PM EST, November 28th, 2007

In the lawsuit against Microsoft and its use of the term "Windows Vista Capable" on PCs even Microsoft's director of marketing was confused by the term, a term that Microsoft Corp. claimed wasn't confusing at all, according to C|Net on Wednesday.

According to the plaintiffs, Dianne Kelley and Kenenth Hansen, Microsoft wasn't being upfront when it authorized the label "Vista Capable" on PCs. In their complaint, they claim that the label suggests that the computer could run all versions of Vista when, in fact, it could only run Home Basic.

Attorneys for the plaintiffs pointed out that even Microsoft's director of marketing, Mark Croft, had become confused during testimony. Mr. Croft explained at first that "capable" meant that the PC could run any version, as opposed to the term "ready" which would have the connotation that the PC would run in some improved way.

After a consult with his attorneys, Mr. Croft said that he'd made "an error" and retracted his previous statement, and said that "capable" means that the PC would be "able to run a version of Vista."

The plaintiff's attorneys keyed in on this confusion quickly: "Mr. Croft understood Microsoft's logo to be telling customers that PCs would run not only the stripped-down Vista Home Basic, but also what plaintiffs contend are the 'real' versions of Vista: the ones that include Microsoft's heavily marketed 'Vista features.' Ironically, Mr. Croft's understanding of what 'Windows Vista capable' means is the same understanding that Microsoft asserts no consumer would be justified in having."

Microsoft claims that it had informed OEMs, retailers and press about what "Vista Capable" means.

Recent Headlines - Updated March 29th

Sat,10:30 AM
How to Create Light Trails Photographs with Your iPhone
Fri,7:50 PM
How to Update Any Icon on Your Mac
7:25 PM
Steve Wozniak: Apple Watch Edition Won’t Move the World Forward
3:45 PM
The REAL Reason Apple’s iPad is Faltering
2:50 PM
‘Bobine’ Flexible iPhone Charging Dock: $24.99
2:05 PM
UK Safari Users can Sue Google Over Unwanted Browser Cookies
12:56 PM
TMO Daily Observations 2015-03-27: Tim Cook is the Top Leader, Leshi TV says Apple is Hitler
10:56 AM
Leshi TV CEO Says Apple is Hitler
9:29 AM
Apple Watch Compatible Apps are Already Arriving
8:55 AM
Numbers: Using the Quick Calculations Bar
Thu,9:20 PM
7 Things We Learned when Fortune Named Tim Cook World’s Greatest Leader
8:22 PM
How To Sell, Trade In, or Recycle Old Macs or PCs
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!