The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Vista Branding Confuses Vista Marketing Exec

Vista Branding Confuses Vista Marketing Exec

by , 2:15 PM EST, November 28th, 2007

In the lawsuit against Microsoft and its use of the term "Windows Vista Capable" on PCs even Microsoft's director of marketing was confused by the term, a term that Microsoft Corp. claimed wasn't confusing at all, according to C|Net on Wednesday.

According to the plaintiffs, Dianne Kelley and Kenenth Hansen, Microsoft wasn't being upfront when it authorized the label "Vista Capable" on PCs. In their complaint, they claim that the label suggests that the computer could run all versions of Vista when, in fact, it could only run Home Basic.

Attorneys for the plaintiffs pointed out that even Microsoft's director of marketing, Mark Croft, had become confused during testimony. Mr. Croft explained at first that "capable" meant that the PC could run any version, as opposed to the term "ready" which would have the connotation that the PC would run in some improved way.

After a consult with his attorneys, Mr. Croft said that he'd made "an error" and retracted his previous statement, and said that "capable" means that the PC would be "able to run a version of Vista."

The plaintiff's attorneys keyed in on this confusion quickly: "Mr. Croft understood Microsoft's logo to be telling customers that PCs would run not only the stripped-down Vista Home Basic, but also what plaintiffs contend are the 'real' versions of Vista: the ones that include Microsoft's heavily marketed 'Vista features.' Ironically, Mr. Croft's understanding of what 'Windows Vista capable' means is the same understanding that Microsoft asserts no consumer would be justified in having."

Microsoft claims that it had informed OEMs, retailers and press about what "Vista Capable" means.

Recent Headlines - Updated October 25th

Fri,5:07 PM
New Uses For Old Power Macs
5:02 PM
Apple Pay is Soaring While Competitors Crash and Burn
1:47 PM
The Camera Lens Mug: $19.99
1:19 PM
TMO Daily Observations: 2014-10-24
11:10 AM
Apple, Nike Teaming Up on Wearable Tech Project
9:37 AM
Kickstarter Project: Mouse Guard LEGO Mini Figures
8:48 AM
OS X Yosemite: Handing Calls Off to Your iPhone
Thu,8:46 PM
Yosemite: How To Fix Safari’s Address Bar
7:32 PM
If Microsoft Made a Smart Watch…
5:45 PM
X-Doria Folio Case for iPhone 6: Awkward by Nature
5:30 PM
ACM 277: Apple Pay, Apple Designs, and iPad as a Laptop Replacement
4:34 PM
Learn Apple’s Swift Programming Language for $19
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!