The Mac Observer

Skip navigational links

Choose text size: Select small text. Select medium text. Select large text.

DealsOnTheWeb Daily Deal: It's Friday, time for the Amazon Friday Sale!

Apple Debuts "Now What" Get a Mac Ad

by , 7:50 AM EST, December 7th, 2007

Apple launched yet another Get a Mac ad late Thursday with the ever familiar Mac and PC banter with Justin Long as Mac and John Hodgman as PC. This commercial highlights the computer buying experience in Apple's retail stores, Personal Shopping assistance, and One to One training. "Now What" is available at the Apple Web site in QuickTime format.


Observer Comments

Show: Subjects Only | Full Comments
Close Name:mahuti -   TMO Staff Posts: 377 Joined: 09 Jan 2003
Fri Dec 07, 2007 11:43 am Subject: Bad

Probably the least of all of these commercials, in message & in humor.


 Reply | Quote
Close Name:Guest
Fri Dec 07, 2007 8:56 pm Subject:

I don't agree at all. The underlying message is that - notwithstanding impenetrable manuals and how-to books - PC buyers are on their own when they buy a Windows machine, as opposed to the Mac experience. It's not in your face like some of the other commercials but it strikes at one of the most fear-laden elements of purchasing, which is of course plucking the courage to walk into a computer store and make a decision, especially if you are a first-timer.

-coaten


 Reply | Quote
Comment on this Article


Guest Posts Visible. Hide Them.
Back to top  Page 1 of 1    

You cannot edit your comments.   You cannot delete your comments.
Log in | Register | Having Problems? Reset TMO Cookies & Try Again
Username:   Password:   Log me on automatically each visit   

You are not logged in, and this post will appear as "Guest." Log in with your username and password from the TMO forums. If you do not have a username, you can register here.
Please note that guests are limited to including a maximum of two URLs per post.

Post A Comment
  Subject


  Your Comments



Please enter the word exactly as you see it in the image above. Registered users aren't prompted for this. Having trouble reading the image get a new one.

Recent Headlines - Updated Saturday, November 29th, 2008

Sat., 9:00 PM
Podcast - Apple Weekly Report #135: Apple Lawsuits, Banned iPhone Ad, Green MacBook Ad
Fri., 12:45 PM
Podcast - Mac Geek Gab #178: Batch Permission Changes, Encrypting Follow-up, Re-Enabling AirPort, and GigE speeds
Thu., 1:30 PM
iPO Review - Scosche kickBACK iPhone case
7:00 AM
Happy Thanksgiving from TMO!
Wed., 6:00 PM
TMO Appearances - Nancy Gravley Joins MacJury Gift Guide
5:15 PM
TMO Visits The Bay, a Premium Apple Reseller in New Zealand
3:25 PM
iPO Oh the Games You'll Play - iPhone: The Wii of Handheld Gaming Devices?
2:15 PM
Sonnet Releases Simply Fast FireWire 800 to 400 Adapter
1:10 PM
Mac Gaming News - Disney Plans 1st Annual PotC Online Thanksgiving Event
12:05 PM
iPodObserver - UK Shuts Down iPhone 3G Ad
11:15 AM
TMO Appearances - Jeff Gamet on MacJury Gift Guide
10:30 AM
TMO Contest - TMO Announces Macworld Expo Pass Winners
9:50 AM
PhotoCopy 1.1 Adds iPhoto Event Support
9:15 AM
Acclivity Buys MYOB US
8:30 AM
Review - Bento 2 Holiday Pack
7:50 AM
Microsoft Offers Black Friday Office Discount
7:30 AM
iPO Quick Tip - iPhone: Google Street View
 

The Mac Observer Reader Specials

Apple Stock Quote

  • AAPL: $91.41. Change Today: 0.00.
  • (Prices delayed up to 20 minutes.)
  • Discuss in our Apple Finance Board

Hot Topics

What's the buzz? These articles have TMO readers talking.

Apple iTunes

Top Deals From DealsOnTheWeb