The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Cringely: Tablet Computer Key To Apple's Future

Cringely: Tablet Computer Key To Apple's Future

by , 4:00 PM EST, December 7th, 2007

Robert X. Cringely wrote on Friday that Apple has a lot to attend to at MacWorld. Aside from some hardware refreshes, the focus will be a repositioning based on the adavantages of an Apple tablet computer.

Mr. Cringely started with what many observers have been noting all along: Apple needs a new form factor for the Mac Pro, they need to refresh their display line, add options for Blu-ray storage and add H.264 hardware support in their Macs.

More importantly, however, the future of Internet-enabled consumer appliances could be launched, and there are some telltale signals that point to it. Apple has suppressed Flash on the iPhone to make way for its own preferred web application environment and the coming iPhone SDK.

Even more importantly, Mr. Cringely sees Apple wading carefully through a set of Internet standards, using Webkit as the basis, so that when it's ready to spring its tablet on the world, it won't depend on any technology partners.

"The next logical WebKit product for Apple, it seems to me, is a much larger version of the iPod Touch. It would be Apple's first tablet computer and, while they'll still claim it runs OS X, Apple WON'T call it a Mac," Mr. Cringely wrote.

There were five major reasons Apple might want to jump on the super-sized iPod touch bandwagon and amaze Macworld. "A well-designed tablet could be a great innovation. An SDK for February 2008, not for just iPhone but for multi-touch devices in general, including a newly available iTablet-- that would be stunning," the noted author wrote.

Even more importantly, Mr. Cringely wrote: a "multi-touch tablet would provide a patent-protected interface for a new class of communication and computer device that Microsoft and its hardware partners would be hard-pressed to clone. The question now is does one get a Mac or a PC? There would be no PC analog to a well-designed Mac tablet, so if an iTablet is compelling, the question then becomes more like, when can I get one?"

Mr. Cringely, who has many years experience in the industry, put together a cogent argument why a hand held video tablet device, using multi-touch, connected to the Internet with Safari, and able to play movies, video chat, and even become a Kindle killer, would take Macworld by storm.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:algr Posts: 296 Joined: 07 Aug 2003
Subject:

"Bigger iPhone" isn't such a bold prediction. I said that soon after the iPhone launch. (And I think it would be a phone, not a Touch, because too much of the 'wow' is lost if you have to hunt for a wi-fi spot all the time.)

Close Name:Guest
Subject: waste of time and money

Tablets. Blech. Why waste the time on something that people will drop, break, and worse lose? Look around, there are several tablets on the market, yet sales are abysmal. They're NOT what they're cracked up to be and obviously not a market Apple is interested in testing the waters on. Get over it Cringely.

Close Name:geoduck Posts: 1922 Joined: 30 Dec 2003
Subject:

Quote
Guest wrote:
Tablets. Blech...Look around, there are several tablets on the market, yet sales are abysmal. They're NOT what they're cracked up to be...

Exactly. I've known a few people who were looking at them they all ended up getting a regular laptops. The cost and fragility were enough to turn them off. The only people I've EVER met who had tablets were salesman who were trying to sell me a tablet laptop. They may be fine for particular vertical markets in a corporate environment but for most they are just silly. Apple has far better things to spend its resources on than a $@#!!& tablet.

That said what he seems to be describing is not a tablet. It is more like a Newton. That might work but I don't think it's "Key to Apple's Future".

Close Name:Guest
Subject:

Cringely is never right.

Close Name:acdc1174 Posts: 723 Joined: 16 Apr 2004
Subject: Not that I am against a tablet per se...

For me, I say "meh" when I think "tablet Mac". I mean, it would be cool, without a doubt. I don't see myself buying one if Apple DOES release one, but that wouldn[t stop me from ooh-ing and ahhh-ing over it. That said, now that Cringely has said it, expect the exact OPPOSITE to occur.

Close Name:Guest
Subject: Tablet, shmablet

Cringely joining Bill Gates' tablet bandwagon to nowhere? If you can handwrite faster and with less effort than you can type, then the tablet is for you. For most of us a keyboard is still the most efficient way to input text.

Close Name:Steve Ballmer Guest
Subject: Cringley has lost his mind!

[trolling removed]

Close Name:Guest
Subject: An old saong?

Quote
Guest wrote:
Tablets. Blech. Why waste the time on something that people will drop, break, and worse lose? Look around, there are several tablets on the market, yet sales are abysmal. They're NOT what they're cracked up to be and obviously not a market Apple is interested in testing the waters on. Get over it Cringely.


Isn't this what people have said of other products as well? And Apple has made them successful. One shouldn't look at what already exists, but at what one could possibly do to make a product a good one which people would want to use.
I could have good use for a very light computer with which I could write and handle and edit images, send these with e-mail and ring up the people I'm working for. Would make holidays a lot easier not having to carry a lump of several kilos extra:)

Close Name:xmattingly Posts: 266 Joined: 31 Jul 2007
Subject: Pfft... mostly pointless editorializing

I can honestly say that I haven't really identified with any of Cringley's Silicon Valley reporting since Nerds 2.0. He does make a pretty good case for WebKit, and I see what he's saying about Apple being reluctant to adopt Flash for the time being. However, this overwhelming desire for Apple to put out a tablet Mac is something I would chalk up to an author having a hard on for a particular piece of technology, and then justifying why it should come to be.

Ok, I could see where an iTablet could be an alternative to Kindle, but did Cringley completely forget that Amazon has the infrastructure to make Kindle a success, and Apple doesn't? Besides, I don't think Jobs' #1 priority is crushing all perceived competition, inasmuch as making a better product. Kindle is a pretty fugly 1st generation piece of hardware, but the overall user experience looks pretty freakin' sweet.

My money is still on a slimmer laptop for the next major new piece of hardware. If you follow what has been said in the news and patents that have surfaced, it seems that Jobs and Apple engineers still favor that form factor.

On a side note: is anyone else glad that the mod's are laying the smack down on fake CEO's? I sure am.

Close Name:geoduck Posts: 1922 Joined: 30 Dec 2003
Subject:

Quote
xmattingly wrote:
is anyone else glad that the mod's are laying the smack down on fake CEO's? I sure am.

Oh yeah! FSB was slightly amusing for about three minuets then just annoying.

IMO there's a difference between a Tablet PC, which has a write on screen plus a keyboard in a laptop case and something like a cross between the iPhone and Newton. I have no interest in a classic Tablet PC. I would like to see something with iPhone technology, with a bigger screen, say six inch or seven inch. Touch screen keyboard and finger dragging input. WiFi and the ability to run std OS-X and Apps. A portable for below the Macbook level. Price it at $999 and it would have a market.

But I wouldn't call it a Tablet.

Here's an idea; if Apple came up with something like I described above, one pound, 4"x8"x2" we could call it the Apple iBrick. Or would that be too ironic.

Close Name:Guest
Subject: iKindle

It will be great to have the iTouch in a paperback format. iTunes should be changed to feed books, magazines and newspapers. If we can insert the iPhone like a DVD drive in the paperback size iTouch then we will have a solution for mobile as well as laptop scenarios.

Close Name:Guest
Subject: neat

Interesting point- they could buy data bandwidth on cellular networks from those carriers and then repackage it as a monthly wireless data plan. Those PCMCIA aircards already give you roughly T1 speeds and are the favorites of businessmen and Winnebago warriors alike. Between that and wifi you would always be online. The biggest obstacle to miniaturization is the keyboard, so innovations like holographically-projected keyboards, voice recognition, and smart touchscreens are all very exciting if difficult to wait for. These technologies are what still separate the smartphone from the laptop. But the day that everyone is on and connected all of the time is not too far, and apple's tablet would be a bold step in that direction.

Close Name:Guest
Subject: apple tablet

... if the "multi-touch screen" beats a wacom on precision/ pressure levels then it will have my hard earned cash! (by the thousands I presume... )

I simply cant wait for a .. 10-12 incher tablet... sub-pounder with wifi+gps+usb (True) usb ports to add things like a printer/scanner/aircard/what we want to it when needed...

make a gps software..
I'm still having to run parallel desktop with windows xp .. to have my street and trips running ... through a driver for the pharos gps360 I found on some page on some sourceforce project... it works better than anything else.. (since I already paid for Xp / streets and parrallel's. ...

the only other alternative for gps on mac is routebuddy .. 100$ + 50+ / set of maps... kinda expensive,...

so apple tablet + as good as streets and trips gps software builtin .. + voice rec and text to speach ??? ... ahhh paradise... (please stick in an isight as well... )
videochatting while photoshopping...

ok enoughsaid..

Comment on this Article


You cannot edit your comments.   You cannot delete your comments.

Comments are currently closed. Please email the author instead.


Recent Headlines - Updated February 9th

Tue, 10:38 AM
Quick Look Review - Texas Tea for the iPhone and iPod touch
10:25 AM
News - Apple Rolls Out Aperture 3 Video Tutorials
10:00 AM
Hot Forum Topic - Backing Up Your iPhoto Library
9:35 AM
Product News - Notebook, iThoughts Add TextExpander touch Support
9:00 AM
Hidden Dimensions - The Killer Surprises Waiting for Steve Ballmer
8:50 AM
Product News - Aperture 3 Adds Faces Support, More [Updated]
8:30 AM
TMO Quick Tip - Fixing iPhone and MobileMe Sync Headaches
8:12 AM
News - Apple Store Offline, Rumors Point to New Laptops
8:00 AM
TMO Appearances - TMO’s Bryan Chaffin and the Atomic Love Bombs Perform During Macworld Expo
Mon, 5:37 PM
News - Juniper Readies Software to Improve Cell Carrier Networks
5:17 PM
Macworld Expo - Macworld Expo 2010 Hess Party List Goes Online
4:11 PM
News - Survey: iPad Announcement Increased Awareness, Fails to Convert New Buyers

The Mac Observer Reader Specials

  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!