ChangeWave: Apple Sales Prepped for New Highs
ChangeWave: Apple Sales Prepped for New Highs
by , 3:55 PM EST, December 11th, 2007
ChangeWave Research published its research findings for PC market trends in 1Q/FY08 on Tuesday and found that Leopard has Macintosh sales rolling and Macs sales are set to hit all-time highs.
ChangeWave surveyed 3,872 consumers Oct 29th through Nov 5th and 1,964 corporate users Nov 12th through Nov 23rd.
In summary, ChangeWave said, "Apple (AAPL) computer sales continue to show strong consumer momentum. Not only is Apple maintaining the highest satisfaction levels among all manufacturers, but consumer purchases over the next 90 days look exceptionally robust – as seen in the chart below."
![]() Chart from ChangeWave Research |
|---|
"Importantly, nearly one-in-four respondents (24%) say that the release of Apple’s new Leopard operating system makes them More Likely to buy a Mac in the future," the report continued.
On the corporate side, ChangeWave said that sales there also appear set to reach new highs. The chart below shows that the number of corporate customers planning to buy either a Mac desktop or notebook has doubled in the last 24 months.
![]() Chart from ChangeWave Research |
|---|
"Over the next 90 days, Mac laptop and desktop sales to consumers will remain the biggest growth story in the PC industry – driven in part by the new Leopard operating system. Moreover, Apple’s corporate market share is increasing as well," ChangeWave concluded.
On the PC side, Dell's slide seems to have bottomed out. However, ChangeWave noted, "...we believe the data should be interpreted cautiously, as Dell has previously shown signs of stabilizing among consumers (e.g., Jan 2007) only to resume its downward spiral in the following survey."
Observer Comments
Comments are currently closed. Please email the author instead.
Recent Headlines - Updated July 6th
- Mon, 11:17 AM
- Ted Landau's User Friendly View - Apple’s LED Cinema Display: A Too Short Story
- 11:11 AM
- Product News - Photo Recovery for Mac Adds Photoshop Support
- 10:39 AM
- Hot Forum Topic - iPhones in Education
- 8:47 AM
- News - Apple Employee Injured in Store Shooting
- Fri, 10:29 AM
- News - Apple Warns of Learning Interchange Security Breach
- 7:30 AM
- News - Happy Fourth of July!
- Thu, 6:07 PM
- TMO Scoop - Psystar Moves to Drop Bankruptcy Ahead of Apple Legal Battle
- 5:37 PM
- News - Uncomfirmed Reports Say Apple & Nvidia On The Outs
- 4:57 PM
- News - Microsoft Sick Over Barf Ad
- 4:09 PM
- Product News - KRK Ships R6 Passive Studio Monitor for Recording
- 3:45 PM
- John Martellaro's Blog - Particle Debris (week ending 7/2) Juiced, Joost and Goosed
- 3:12 PM
- Product News - ExactScan 2 Pro Released
The Mac Observer Reader Specials
- Download Typestyler, still the Ultimate Styling Tool for Internet, Print and Video Graphics. Works great in Classic with a Native OS X Version on the way. Free Tryout: www.typestyler.com
OWC: Big Drives, High Performance - Not High Prices! SATA 3.5" up to 1.5TB. Notebook up to 500GB. FW up to 6.0TB. 1.0TB Drive Models from as low as $97.99 www.MacSales.com
If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!
RamJet Memory: MacBook and MacBook Pro 4GB kits for $57.99! Mac Pro 4GB Kits $99.99! iMac and Mac mini 4GB Kits for $57.99! 1TB SATA Hard Drives for $109.99! Click hereFor the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.



