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Video Report Highlights Anonymous Apple Store Workers

by , 9:30 AM EST, December 26th, 2007

BusinessWeek has published an online video report that highlights not the beautiful interiors of Apple's new New York City store, but rather one of the anonymous workers that helped make the building ready for prime time.

While much attention has long been given to the look and feel of Apple's fleet of retail stores, few mainstream stories have cared much about the tradesmen who work to produce that look and feel, and we thought you'd find that interesting.


David, the painter... (a screenshot from the video)

Ironically, perhaps, the sponsor of the video segment is Microsoft's Windows Mobile cell phone operating system.

Observer Comments

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View Name:Guest
Wed Dec 26, 2007 11:14 am Subject: Can't play it on a Mac. What's up?
Close Name:stens Posts: 10 Joined: 20 Jan 2005
Wed Dec 26, 2007 11:34 am Subject: Link problem....not video problem

You can play the video if you click the link to the Business Week site. The video image above doesn't function, though.


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View Name:Guest
Wed Dec 26, 2007 1:37 pm Subject: It will Play
Close Name:gbreed Posts: 6 Joined: 10 May 2007
Wed Dec 26, 2007 1:40 pm Subject: It will Play

You need to download Flip4Mac a quicktime plug in to play WM files.


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View Name:Guest
Wed Dec 26, 2007 8:32 pm Subject:
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